Buying a house is probably the largest single financial investment most people make in their lives. Newton Fallowell is one of the largest and most successful estate agents in the East Midlands, dedicated to delivering a stress free service focused solely on their clients' needs and ensuring that the standard of service is not only extremely high but uniform across the whole group. With over 1500 homes for sale and rent, Newton Fallowell provide in-house surveys, auctions, mortgages and franchise departments as well as offering new homes, relocation, part-exchange, probate and repossession services.
As a Member of professional body, The Guild of Professional Estate Agents, Newton Fallowell's success is built on trust and assurance together with a top selling team of property professionals in the region and heavy investment in the latest technology and marketing.
Founded in 1999 by CEO Mark Newton, an estate agent and industry specialist since 1976, with his wife and sister, Newton Fallowell has successfully specialised in residential property for thirteen years. The network of fifteen branches stretch from Burton on Trent in the west to Boston in the east and from Bourne in the south to Retford in the north, providing wide market coverage across the East Midlands. In addition, Newton Fallowell has three stand alone Fine & Country branches at Grantham, Stamford and Market Harborough for properties in the upper quartile of the market.
GUILD OF PROFESSIONAL ESTATE AGENTS
Newton Fallowell is a member of The Guild of Professional Estate Agents (The Guild). The Guild is a national network of approximately 700 carefully selected independent estate agents, working together to consistently raise standards of excellence and professionalism in the industry. The Guild facilitates and supports its agents providing fantastic marketing, business and technology solutions to ensure a "best in class" service for the consumer, ensuring they receive the highest standards of expertise and customer care.
Through understanding the nature of consumer behaviour within the buying/selling process, Newton Fallowell set themselves apart from their competition and ultimately gain the trust and confidence of their clients.
The Guild membership is contingent upon an on-going good reputation and adhering to The Guild's Code of Conduct. Newton Fallowell is also a member of The Ombudsman for Estate Agents which is an impartial redress system for consumers.
PROFESSIONALLY TRAINED EMPLOYEESThe Guild requires all of its agents and their staff to pass the Associate Training Scheme as part of its Code of Conduct which means Newton Fallowell recruit and train the best people in the business to enable customers' expectations to be reached and surpassed. The Associate Scheme comprises an extensive examination on The Estate Agency Act 1979; The Property Misdescriptions Act 1991; The Property Ombudsman Scheme; Money Laundering and EPC legislation as well as covering sound principles in estate agency practice. Consequently the highly professional and well-trained staff have a thorough understanding of the property market in their area and regularly receive recommendations and referrals from satisfied clients.
MARKETING & IT
Newton Fallowell also advocates investing in marketing, particularly through online channels. The company is different to most other estate agents in the East Midlands by utilising the latest technology and marketing to increase a property's exposure to potential buyers or tenants, meaning they always stay ahead of the competition.
Such technologies include:
- Facebook Property Search Tool - This tool allows vendors to promote their properties on one of the top 10 sites in the world where users can also search by property type.
- Interactive Website - As a key element of online marketing, the fully interactive website allows clients access to their file to view live updates on how the marketing of their property is going. This includes how many viewings there have been with feedback, number of offers, number of emails which have been sent out to applicants and any advice we may have for them. Applicants can also bookmark favourite properties, request more information or arrange a viewing at the click of a button.
- iPhone Application - Potential buyers can view all the latest property information whilst out and about with the iPhone App which includes a map of results, full property descriptions with floorplans and EPC's, quality photography and a mortgage calculator. The user can even email the property details to a friend.
When vendors market their home with Newton Fallowell, their property is exposed to 13.3 million potential purchasers as all properties are represented on www.newtonfallowell.co.uk and also other property portals like Rightmove ensuring fantastic website exposure. A strong social media presence also targets the 80% of online users who use platforms such as Facebook and Twitter.
The Guild's in-house Media Centre in Park Lane, London achieves regular editorial coverage for Newton Fallowell and its portfolio of properties in national newspapers and magazines as well as local publications. In addition Newton Fallowell advertises in local newspapers and magazines and publishes a regular property magazine.
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