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SDL Auctions:the UK's 4th largest auction network 
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    See how we can help you?
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    Established some 8 years ago with the aim of selling property by auction to the local market our recent results certainly demonstrate we deliver on our objectives!
    So far 2016 has seen 80% of our auction properties SOLD and in a lot of these cases a good deal above the reserve price.
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    What's involved?
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    The first part of the auction process is all about us giving you our professional advice on what we think we can achieve for you at auction.  At this appointment we will let you know what we think the marketing price should be and talk to you about our fee structure.  There is no charge for this appointment and more often than not Edward willl meet you at the property.

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    You decide to instruct us!
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    Upon instructing us to auction your property you can then leave everything to us. We will market your property, conduct viewings, speak to your solicitor, provide you with feedback and talk to you about any pre auction offers.  Just before auction day we will set the reserve price with you and on the auction day itself take your buyers 10% deposit and exchange contracts - it's that straightforward!
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    Your property sells!
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    We will take your buyers deposit on auction day and then 28 days later your solicitor will complete the ourchase and request the full funds from your buyer ready to transfer to you.
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Sellers 10 steps to auction success
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    Seeking advice
    • It all starts with an email enquiry or a phone call to SDL Auctions. We will ask you about your property, your situation and your requirements.


    • One of our valuers will visit and inspect your property.


    • We will give guide price recommendations, talk you through the process and help you decide on the appropriate way forward.
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    Instruction to sell
    • We will confirm our terms of appointment, get in contact with your solicitor, gather together the necessary paperwork, liaise with others to get searches, planning permissions, specialist reports, an Energy Performance Certificate (EPC), tenancy agreements, architectural plans and get special conditions of sale prepared for your property.


    • We will work with you and your solicitor to help get a legal pack prepared as quickly as possible. We will then make it available online to all interested parties, and hold an 'office copy' for buyers to inspect.
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    Property details approved
    • We will submit the property details and marketing material we have prepared for your property for you to approve.


    • Once agreed we will convert them into a format suitable for viewing on our website, create press advertising and your catalogue entry.


    • Amendments will be discussed as necessary and late revisions notified via an addendum prior to the auction.
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    Effective marketing campaign
    • Auction lots are advertised in selected local papers in the area.


    • We list on Rightmove, Zoopla and other major portals.


    • We also pitch your property to our extensive mailing list of buyers, using email newsletters and other electronic marketing.


    • Added to this you benefit from multi-office marketing through our residential offices and when appropriate our joint agents.
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    Viewings and open days
    • We organise special open days at all properties that require access and have an experienced, well briefed member of the team present to provide guidance and ascertain interest from the many viewers.


    • Open days are well advertised, highly effective and much valued by prospective auction buyers.
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    Catalogue distributed
    • Your property will be allocated a lot number and, after approval, will be added to our auction catalogue. These will be sent to a considerable number of buyers on our mailing list as well as those who have made specific enquiries for the current auction.

    • The catalogue is also uploaded to the website as a sliding pages document.
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    Reserves set
    • We gauge interest and likely bid levels at open days and by discussion with prospective buyers. Pre-auction offers may also be received which are taken into account.

    • We agree a reserve price with every seller approximately 48 hours prior to the auction and this remains confidential between you and the auctioneer.

    • Occasionally a pre-auction offer may be so attractive and unlikely to be surpassed in the auction room that we recommend its acceptance, conditional upon exchange at least five days prior to auction day.
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    Auction day
    • Time is allocated prior to the start of the auction for prospective buyers to ask any last minute questions.

    • Final amendments to the catalogue are given out to those attending the auction.

    • Each lot is described prior to being offered, and, hopefully after competitive bidding, sold on the fall of the hammer, with contracts being effectively exchanged at that point.

    • Sale documentation is signed in the room and a 10% deposit paid.
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    Completion
    Your solicitors will handle the process thereafter. We will supply them with a memorandum of sale and hand over deposit monies after deducting sale costs. You will need to :
    • provide vacant possession on completion, unless the property has been sold tenanted .
    • make arrangements for key release and
    • cancel your service supplies, insurance etc.
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    Can SDL Auctions help you further?
    • Whether you need help with other disposals, valuation advice on other properties or want to use the sale proceeds to purchase another property please call us - we are here to help you.

    • If you have been pleased with our service and the result of your sale, then please recommend us to others and help us promote the benefits of a sale by auction.
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How To Bid At Auction
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    The 4 ways to bid at an auction:
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    There are many ways in which you can bid at one of our auctions, in person, over the phone, by proxy or someone bidding on your behalf. We would be happy to speak to you about what is involved.

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    In person
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    As a potential buyer you attend the auction and bid for the property.

    • On arrival at the auction venue you collect a copy of our addendum sheet for news of any last minute sales, withdrawals or material alterations.

    • You should complete a registration form and show two forms of ID - proof of address and proof of identity. You will then be given a bidding card to raise it if you want to bid.
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    By proxy
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    Proxy bidding is used when you cannot attend the auction.

    • You submit a bid in writing on a proxy bidding form and authorise SDL Auctions to act for you. You authorise them to bid in the auction room on your behalf up to your maximum.

    • The bidding is made in increments as the auction progresses. They do not automatically offer your maximum amount and will try and buy the property for you at the lowest amount possible. If you authorise a maximum bid of £95,000 yet in the auction room you have the final bid at £90,000 and this has exceeded the reserve price, you will be successful in buying the property for £90,000.
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    By telephone
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    A telephone bidding service is also available to those unable to attend, but you will need to make the necessary arrangements with SDL Auctions prior to auction day.

    • You bid on the property during the auction whilst on the telephone to a member of the SDL Auctions team. We will call you a few minutes prior to your chosen property being offered for sale, repeat the auctioneers words to you and you instruct the team member when and how much you wish to bid.
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    By internet 
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    On occasions you can arrange to make internet bids during the auction. It is a new service still being trialled, and is only offered at a few of our events. Ask beforehand, make the necessary arrangements in advance of the auction and we will advise you further on the process.
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  • service

    We are also able to point you in the right direction with regards to financing your auction purchase or if you need a survey we have links with local surveyors so would always be happy to recommend a local firm.
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Meet the SDL Auctions team
  • Team Member

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    Rory Daly, Chief Executive Officer
    Rory is a highly experienced auctioneer and has over 25 years' experience in the property sector. He regularly conducts auctions at major charity events and over the years he has raised more than £1.5m from charity auctions that he has personally conducted.
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    Andrew Parker, Managing Director
    Andrew took up the position of Managing Director following the acquisition by SDL Group in 2016. He has more than 15 years of experience in the property market and has been named Auctioneer of the Year by the National Association of Valuers and Auctioneers (NAVA). Andrew is a member of the National Association of Estate Agents (NAEA) and a fellow of the Institute of Sales and Marketing Management (ISMM).
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    Edward Feather
    Edward has worked in the property industry for the past 10 years and is auctioneer for SDL Auctions at Chester Racecourse. He can provide you with advice on how to achieve the best price for your property at auction.
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    Anne Malone
    Joining Humphreys in 2006 prior to a 15 year career in financial services Anne played a key part in setting up the auctions office and is heavily involved in running the auction department and developing the business across various departments.
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    Peter Humphreys
    Peter Humphreys a Chartered Surveyor with over 35 years experience in the property market. Having established Humphreys Estate Agents in 1994 Peter has an excellent reputation in and around the Chester area.
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    Where we're active

    Our Branch

    Our Branch

    Current Properties

    Note: Markers represent the centre of postcodes, not exact locations

    Find us

    17/19 Lower Bridge Street,
    Chester,
    CH1 1RS

    Telephone us

    Buying: 01244 955085  Local call rate

    Email us

    Contact us

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    What some of our client's say about us:
    • Introduction

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      Buying or selling at auction is often very new to our clients and that is why we understand that we need to offter a clear and striaght forward service.  Below you will see that this service is backed up by what our previous clients have said about us.

    Testimonials from Sellers

    • Seller Testimonial

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      helpful approach, friendliness and professionalism
      This is a quick note to thank all of the staff, especially Ed Feather for your help wit the sale of 11 The Pryors.  Your helpful approach, friendliness and professionalism made a potentially stressful time go very smoothly. thanks again.
      Mr & Mrs Maddocks
      Vendors
    • Seller Testimonial

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      I was a absolutely delighted with the result
      I was absolutely delighted with the result on Thursday, as I mentioned, I was a bit nervous at the beginning, I could also hear people behind me as I was sat in the room talking about the Huxley property, but then it romped away! I always had the confidence in you both right from the start. I think I mentioned to either yourself or Ash, that mum was keen for me to use Wright Manley, and I was always sure that placing it with yourselves was going to be the best option for me. I felt that everything was perfect, right from the beginning, with the support, guidance and expertise that yourself and Ash gave me, the gentle nudges about auction dates, the help that Ann was, and right down to the end result, so I can't thank you all enough.
      Miss C Burrows -April 2016
    • Seller Testimonial

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      You were spot on with your judgement
      Thank you so much for your assistance throughout this sale. You were spot on with your judgement throughout and I am really very grateful. I thought the price achieved was amazing.I had never been to an auction before and it was quite scary.Once again thank you.
      Mr M Caputo - October 2015
    • Seller Testimonial

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      extremely happy with the outcome
      would like to take this opportunity to thank auction house and particularly Edward feather who i dealt with mostly for selling our cottage pentre newydd . im extremely happy with the outcome of the sale and price it made and would most definitely use auction house in the future and would also recommend you to anyone who i knew was planning to sell there property by auction , Again a big thanks to all the auction house team for a job well done .
      Regards nick 26 May 2016
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    Disclaimer

    The content on this Microsite has been uploaded by SDL Auctions, Humphreys of Chester. Rightmove Group Limited makes no warranty as to the accuracy or completeness of the content, any queries should be sent directly to SDL Auctions, Humphreys of Chester. Where properties are displayed on a page, this comprises a property advertisement. Rightmove Group Limited who operate the website Rightmove.co.uk makes no warranty as to the accuracy or completeness of the advertisement or any linked or associated information, and Rightmove has no control over the content. These property advertisements do not constitute property particulars. The information is provided and maintained by SDL Auctions, Humphreys of Chester. Please contact the agent directly to obtain any information which may be available under the terms of The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations 2007 or the Home Report if in relation to a residential property in Scotland and if you have any query over the content.

    *Guide Price: An indication of a seller's minimum expectation at auction and given as a “Guide Price” or a range of “Guide Prices”. This is not necessarily the figure a property will sell for and is subject to change prior to the auction.

    Reserve Price: Each auction property will be subject to a “Reserve Price” below which the property cannot be sold at auction. Normally the “Reserve Price” will be set within the range of “Guide Prices” or no more than 10% above a single “Guide Price.”

    Auction Fees: The purchase of this property may include associated fees not listed here, as it is to be sold via auction. To find out more about the fees associated with this property please call SDL Auctions, Humphreys of Chester on 01244 324052.


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