Are you currently selling your property or thinking about putting it on the market? Have you got a floorplan included within your property details? If the answer is no, then you could be missing out on enquiries, viewings and ultimately that elusive buyer!
New Rightmove research suggests that floorplans are one of the most important aspects of property presentation to buyers.
Buyers are less likely to enquire about a property without a floorplan
Over a third of buyers said that they were less likely to enquire about a property without a floorplan. They stated that they want to see the room layout, to see where rooms fit in relation to others rooms and to understand the flow of the property and a floorplan is undoubtedly the best way to gather this information.
On the floorplan itself, buyers want to see room dimensions. Home-hunters rated room dimensions as the most important feature when looking at a floorplan. If you currently have a floorplan on your Rightmove property listing, ensure that it has the room dimensions included (or be sure to include them in the property details).
A floorplan is more important than the main image or the summary description
Our recent survey showed us that other than the number of images a property has, a floorplan is most important when looking for property. One buyer commented that “pictures can be deceptive, a floorplan is more definitive” and another said “I don’t want to waste unnecessary time being misled by good photos”.
This is probably one of the reasons that 1 in 5 buyers would ignore a property listing completely, or only re-visit it if there was nothing else that caught their eye, if a property was without a floorplan.
Home-hunters are less likely to arrange a viewing if there is no floorplan
“I am less likely to arrange to view without a floorplan”; this was common feedback from our users and time was shown to be a key factor why they avoid viewings of properties without floorplans. “Time is a commodity and there are normally many other properties with a floorplan whom I would rather contact” commented one respondent. In fact, 1 in 10 buyers said that they would never arrange view a property if they had not seen a floorplan first, with many more indicating that they would be less likely to view. “The absence of a floor plan is a barrier” summed up one home-hunter.
This research shows that floorplans form a vital part of many buyers research process… Are you missing out?
Speak to your agent today about including a floorplan of your property.