e-Campaign guide >> Anatomy of a Rightmove e-mail template
The anatomy of our email template
Section 1: Pre-header
Pre-headers are becoming more important as more people browse their inboxes from mobile devices such as Blackberry’s. A preheader informs a recipient of what the email is about, how to view it with images and can include how to ensure future delivery via content teaser snippet(s).
Section 2: Header
This takes the form of a Rightmove coloured banner and an introduction to the email or ‘teaser’, just in case the main message doesn’t quite grab the viewer’s attention.
Section 3: Main image
Section 4: Main message
Section 5: The footer
Here we include the essential nuts-and-bolts info. The unsubscribe link is placed here along with Rightmove company contact details. This ensures that all emails Rightmove send are CAN-SPAM compliant!
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