Editorial guidelines
Editorial guidelines are in place to ensure good quality and relevant content for our subscribers.
- Rightmove have editorial control and we will refuse to broadcast emails which compromise our brand, the agent’s brand or do not meet our standards.
- Must be an incentive or offer in the advert to ensure recipients have a reason to take action and to demonstrate value to our users.
- Advert and any links must be relevant to overseas property sales.
- If an outside agency is creating the advert for an agent, they must meet our technical and editorial standards (below).
- Rightmove control the schedule and will from time to time adjust the broadcast date to achieve an optimum delivery.
- Lead time is a minimum 5 working days from receipt of creative.
- Cannot use the same advert more than once per quarter.
- No work can commence on the ad till payment is received in full.
HTML Standards
Technical Standards – in place to ensure high deliverability and open rates and avoid capture by junk / spam filters.- The email must be no wider than 600 pixels. This is to ensure when shown in email programs like Outlook the full width is not cropped when previewed.
- Use only basic HTML coding. This is to ensure that the email displays consistently and successfully in email programs and webmail systems. You should avoid using <div> tags to define content areas.
- Do not use any javascript or form code as most email programs will block this running. Simple table layouts are best.
- CSS (style sheets) have limited support in most email and webmail systems. You should NOT use CSS only layouts. You should NOT use linked or imported style sheets.
- Ideally you should NOT use styles defined in the <head> area as webmail systems often strip this area out altogether. In-line styles are generally safe e.g:
- Your email must not be constructed using just images (e.g. a jpg version of a print layout). This is because image-only emails are commonly used by spammers trying to avoid their emails being blocked based on words that appear in the text. Your email would in all likelihood be blocked as spam if you do this.
- Do not use images to show blocks of text – similar to the above, but this enables users with visual difficulties have their computer ‘read’ the email to them thus complying with the Disability Discrimination Act. It also cuts down on the time it takes the email to load on the user’s computer by keeping images to minimum. You should aim for a balance of text to images.
- You can only use fonts that are present as standard on both PCs and Apple Macs. This is because you cannot rely on a user having non-standard fonts. If you did use a non-standard font (even if it is the ‘corporate font’) then the spacing and appearance would not be consistent between readers, compromising the presentation. There’s a good list of Mac and PC compatible fonts here : http://www.ampsoft.net/webdesign-l/WindowsMacFonts.html
e.g. <tr style=”fontsize:10px; background-color:#E6F3E0; border: 1px #317207″
