According to Courchevel Tourisme, the region will be holding an art exhibition featuring pieces by Salvador Dali, which the board suggested could help to add a touch of culture to a winter sports holiday in the French resort.
"People will come to see the amazing sculptures. We are always trying to be different as a ski destination with our animation and our events," said Veronique Beulz, head of marketing and promotion at Courchevel Tourisme.
Winter sports fans considering where to invest in a French property may find Courchevel an ideal place to buy a home to use as a base for skiing breaks, as Ms Beulz noted that the region is the most "important" resort in Europe due to its 600 kilometres of ski slopes.
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