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‘Old World’ re-exerting dominance with average 20% increase in searches for France, Spain, Italy and Portugal

Highlights

  • 42% of indexed locations saw increases, 41% decreases, 17% no changes
  • Portugal resurgent in May; 29% monthly increase in searches overall, Silver Coast searches the highest climber up 80% and trending well over long term
  • Searches for the party islands of Mallorca, Ibiza and Minorca up on average 40%
  • One to watch: Searches for Rheinland-Pfalz, Bayern, Sachsen and Brandenburg in Germany are all trending upwards, but fell just short of our 100 searches a day cut-off to make the climbers chart


Commentary

May was a positive month for searches on Rightmove Overseas, with a 13% increase in searches on April and more chart risers than fallers. The more traditional European destinations took the lions share with Portugal leading the pack, up 28% on last month. Portugal’s Silver Coast region alone almost doubled searches, up 81%.

Robin Wilson, Head of Overseas at Rightmove commented:

“As the markets settle down and people’s thoughts turn to holidaying, it seems interest in classic European destinations is reviving, particularly amongst lifestyle buyers. Emerging markets have certainly lost ground as speculative investors have taken their cash elsewhere (that’s if they have any to spend at all). Serious bargain hunters and disciplined investors are still very keen and targeting relatively safer long term bets in cities like Istanbul or Budapest, or distressed market opportunities in Spain and UK favourite, Florida.

Germany’s search figures are also rising driven in part by the regions of Rheinland-Pfalz, Bayern, Sachsen and Brandenburg. Our climbers chart only tracks destinations achieving more than 100 searches a day so these regions were not eligible for the top climbers chart this month but are trending upwards and performing just under the radar, certainly ‘one to watch’.”

Commenting on the climbers and fallers in this month’s search chart Wilson said:

“At country level we see few radical shifts month on month, but lower down the ranks there’s lots of movement as interest follows topical events or articles, for example May saw Monaco up over 40%, following the Formula 1 Grand Prix there. Recent television advertising promoting the Balearics as a destination seems to have had a positive impact with searches for the party islands of Mallorca, Ibiza and Minorca up 40% on average.

At the opposite end of the scale, Cape Verde had a strong showing in April with news of direct flights from the UK and completions coming on to the market, but has fallen away again in May. I think the message is, whilst there are brief hot spots, the smart money is staying focused on affordable destinations with pedigree and long term potential.”

Top 10 Climbers and Fallers this month (areas with > 100 searches a day)

Climbing Destinations

% Change
Searches

Chart
Position

Chart
Change

Silver Coast Portugal 81.09% 72 35
Western Australia 75.23% 44 21
Malta 58.48% 57 19
Monaco 45.92% 122 19
Almería, Andalucía 42.93% 118 19
Germany 34.68% 18 11
Dordogne 34.37% 61 3
Provence-Alpes-Côte
d`Azur
,
34.15% 74 10
Aquitaine 32.81% 25 7
Languedoc-Roussillon 31.16% 32 5

Falling Destinations

% Change
Searches

Chart
Position

Chart
Change

Alps, France -1.31% 110 -10
Gulf Coast, USA -2.99% 66 -7
South America -3.69% 49 -10
Ireland -4.18% 59 -8
Queensland -4.41% 71 -9
Indian Ocean -7.12% 108 -13
Victoria, Australia -11.36% 111 -19
Africa -19.67% 51 -15
Cape Verde -46.97% 130 -58
West Africa -47.03% 127 -57


Top 10 Trending* Searches this month (areas with > 100 searches a day)

These are the locations showing the most consistent positive performance in searches on Rightmove Overseas.

Destination

Area

% Change
Searches

Chart
Position

Monthly
Chart
Change

Quarterly
Chart
Change

Yearly
Chart
Change

Chart
Trend

Indian Ocean World -7.12% 108 -13 40 39 13
Mallorca Illes Balears 28.77% 94 9 33 38 11
Midi-Pyrénées France 3.17% 114 -4 31 125 10
Silver Coast (Costa de Prata) Portugal 81.09% 72 35 26 22 9
Almería Andalucía 42.93% 118 19 26 107 9
Murcia Murcia 28.97% 92 10 22 102 7
Rhône-Alpes France 29.94% 119 11 22 139 7
Pays de la Loire France 28.91% 56 5 20 20 7
Vendée Pays de la Loire 9.94% 81 0 20 14 7
Murcia Spain 27.60% 84 10 19 34 6

*Chart Trend is a rolling average of the three previous monthly changes in chart position



Top 20 Countries

Country

% of all
searches for
Countries

%
Change

Searches

Chart
Position

Monthly
Chart
Change

Quarterly
Chart
Change

Yearly
Chart
Change

Chart
Trend

Spain 19.87% 17.68% 3 0 0 0 0
France 17.62% 17.96% 4 0 1 0 0
United States of America 12.94% 3.12% 6 0 0 1 0
Portugal 6.11% 28.76% 8 3 4 3 1
Italy 5.72% 19.15% 11 -1 0 -3 0
Australia 3.54% 12.20% 13 0 0 4 0
Cyprus 3.24% 17.29% 14 0 1 1 0
Greece 2.85% 22.43% 15 0 2 5 1
New Zealand 2.47% 10.15% 16 0 -2 5 -1
Germany 2.16% 34.68% 18 11 2 20 1
Turkey 1.98% 9.74% 22 1 7 0 2
Bulgaria 1.69% 8.27% 31 0 -6 -15 -2
Canada 1.53% 9.26% 34 0 -7 -2 -2
United Arab Emirates 1.52% 7.27% 35 -2 -12 -12 -4
Thailand 1.13% 9.58% 42 -1 -3 -1 -1
Austria 1.11% 8.20% 43 -1 -1 5 0
Egypt 1.04% 7.74% 50 -3 -6 -11 -2
Morocco 0.93% 8.99% 55 -1 -9 -10 -3
Malta 0.89% 58.48% 57 19 3 1 1
Ireland 0.87% -4.18% 59 -8 -4 -10 -1


Top 40 Locations

Country

Area

%
Change
Searches

Chart
Position

Monthly
Chart
Change

Quarterly
Chart
Change

Yearly
Chart
Change

Chart
Trend

Europe World 17.66% 1 0 0 0 0
Western Europe Europe 18.71% 2 0 0 0 0
Spain Western Europe 17.68% 3 0 0 0 0
France Western Europe 17.96% 4 0 1 0 0
North America World 3.74% 5 0 -1 1 0
United States of America North America 3.12% 6 0 0 1 0
Eastern Europe Europe 13.22% 7 0 0 -2 0
Portugal Western Europe 28.76% 8 3 4 3 1
Pacific Ocean World 10.94% 9 -1 -1 1 0
Australasia Pacific Ocean 11.21% 10 -1 -1 2 0
Italy Western Europe 19.15% 11 -1 0 -3 0
Asia World 6.06% 12 0 -2 -3 -1
Australia Australasia 12.20% 13 0 0 4 0
Cyprus Eastern Europe 17.29% 14 0 1 1 0
Greece Eastern Europe 22.43% 15 0 2 5 1
New Zealand Australasia 10.15% 16 0 -2 5 -1
North Africa World 7.93% 17 1 1 2 0
Germany Western Europe 34.68% 18 11 2 20 1
Andalucía Spain 26.32% 19 7 12 32 4
California United States of America 1.38% 20 -3 -1 8 0
Illes Balears Spain 27.18% 21 6 11 4 4
Turkey Eastern Europe 9.74% 22 1 7 0 2
Orlando / Central Coast United States of America 2.24% 23 -4 3 4 1
Costa del Sol Spain 13.43% 24 0 6 2 2
Aquitaine France 32.81% 25 7 9 4 3
Caribbean West Indies 4.69% 26 -5 -5 -13 -2
West Indies World 4.69% 27 -5 -5 -13 -2
Middle East Asia -0.22% 28 -8 -12 -10 -4
Islas Canarias Spain 8.38% 29 -4 -1 2 0
South Asia Asia 9.18% 30 -2 -6 -6 -2
Bulgaria Eastern Europe 8.27% 31 0 -6 -15 -2
Languedoc-Roussillon France 31.16% 32 5 6 3 2
Florida United States of America 1.10% 33 -3 0 0 0
Canada North America 9.26% 34 0 -7 -2 -2
United Arab Emirates Middle East 7.27% 35 -2 -12 -12 -4
Valencia Spain 23.92% 36 2 5 20 2
Bretagne France 8.68% 37 -2 0 -7 0
Cataluña Spain 24.72% 38 5 7 2 2
Alicante Valencia 20.59% 39 5 9 28 3
Málaga Andalucía 22.17% 40 6 17 44 6


Notes on the Data

This data is complied from searches made by users of www.rightmoveoverseas.co.uk during the period 1st May to 31st May 2009. Our website records explicit searches that users make for locations chosen from our map based search, or that are entered into search fields and includes tourist regions we have defined for ease of recognition. This month 48,584 locations received searches.

  • % Change Searches is the % change in searches on the previous month
  • Chart position is absolute and determined by aggregate search volume for that location i.e. all the explicit searches for the location plus any explicit searches for sub-regions of the location e.g. Searches for ‘France’ include searches for ‘Paris’.
  • Monthly Chart Change is the difference in chart position on the previous month.
  • Quarterly Chart Change is the difference in chart position from 3 months ago.
  • Yearly Chart Change is the difference in chart position from 12 months ago.
  • Chart Trend is a rolling average of the three previous monthly changes in chart position.

The data in this report does not constitute specific advice, forecast or recommendation and is for general interest only. Readers must perform their own research and seek independent professional advice before making any decision to purchase or invest in property abroad.





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