Rightmove Overseas Search Report – August 2012

Friday, 14th September, 2012 by Overseas Editor

Winter Sun Destinations Flourish

Highlights

  • 55.9% regions seen an increase in searches since last month,44% seen a decrease in searches and 0.10% of destinations saw no change
  • Quarter of all searches for overseas property are for Spain
  • Florida regains the attention of UK based property hunters
  • Winter sun destinations all increase in popularity
  • Portugal drops to 5th place


Commentary


Commenting on the climbers and fallers in this month’s search chart Shameem Golamy, Head of Rightmove Overseas said:

“As autumn creeps in, buyers begin to look for their winter escapes. In August we saw a significant rise in interest on the website for traditional winter sun locations like Florida and the Canary Islands. There was no change in the order of the top three with Spain, France and USA dominating the searches. 

Interestingly, a quarter of all overseas property searches were for Spain. People coming back from summer holidays are often motivated at this time of year to investigate the idea of owning their own holiday home.    Italy jumped up a position in to 4th place with a particular interest in the region of Basilicata. This resulted in Portugal taking a drop into 5th position.

Charles Purdy, Managing Director at Smart Currency Exchange , said:

“August was a quiet month. The Olympics dominated and the GB team exceeded everyone’s expectations. On the currency markets little news meant that exchange rates moved within a fairly narrow range. Sterling held its own against the euro with support at the €1.26/£1 level and against the US dollar it even gained ground pushing up to US$1.59/£1, a four month high.

September will be a lot different. The European Central Bank will take centre stage as the markets hope they will lend much needed support to the southern states of the Euro zone by ensuring they can borrow at sensible interest rates. If not forthcoming we could see the euro continue its yearlong depreciation against sterling. If we see support for the euro we are likely to see it appreciate. By how much is difficult to say but given the depth of the Euro zone problems it is unlikely to be huge."

Download the full report including data tables here

Search Data Highlights

Top 10 Climbers and Fallers this month (areas with > 100 searches a day)

Top 10 Climbers

% Change Searches

Chart Position

Chart Change

Top 10 Fallers

% Change Searches

Chart Position

Chart Change

Playa Blanca, Spain

66.10%

278

97

 

Maharashtra, India

-21.47%

192

-36

Sarasota County, United States of America

65.63%

282

94

 

Puerto Banus, Spain

-16.26%

266

-34

Fuertuventura, Spain

48.11%

117

40

 

Costa Verde, Portugal

-16.09%

191

-28

Kissimmee, United States of America

41.06%

188

34

 

New South Wales, Australia

-15.29%

70

-11

Lanzarote, Spain

34.28%

81

13

 

Sardegna, Italy

-13.80%

140

-18

Osceola County, United States of America

34.26%

146

32

 

Costa Azul, Portugal

-13.48%

250

-23

Florida, United States of America

32.71%

21

0

 

Silver Coast (Costa de Prata), Portugal

-12.11%

83

-6

Ciudad Quesada, Spain

31.81%

274

41

 

Costa Tropical, Spain

-11.88%

103

-12

Basilicata, Italy

28.00%

270

32

 

Leiria, Portugal

-10.92%

218

-16

Gers, France

25.96%

268

27

 

Queensland, Australia

-9.26%

86

-4

Top 10 Trending* Searches this month (areas with > 100 searches a day)

These are the locations showing the most consistent positive performance in searches on Rightmove Overseas.

Destination

Area

% Change Searches

Chart Position

Monthly Chart Change

Quarterly Chart Change

Yearly Chart Change

Chart
Trend

Eastern Cape

Republic of South Africa

-6.23%

169

-8

419

387

140

Playa Blanca

Spain

66.10%

278

97

94

185

31

Como

Italy

4.30%

292

-7

87

66

29

Burgas

Bulgaria

2.46%

293

-12

81

47

27

Gers

France

25.96%

268

27

80

97

27

Split-Dalmacija

Croatia

15.26%

289

8

75

53

25

Corrèze

France

-1.29%

279

-16

61

9

20

Kefalonia

Greece

14.62%

254

15

57

172

19

Pas-de-Calais

France

23.14%

213

23

56

79

19

Lot

France

14.70%

230

10

51

40

17

*Chart Trend is a rolling average of the three previous monthly changes in chart position

 

You can download the full Rightmove Overseas Search Report from our blog including Top 40 locations, Top 20 countries with regional breakdowns for Spain, France, Italy, Portugal and the USA.


Editors Notes

This data is compiled from searches made by users of www.rightmoveoverseas.co.uk during the period 1st August to 31st August 2012. Our website records explicit searches that users make for locations chosen from our map based search, or that are entered into search fields and includes tourist regions we have defined for ease of recognition.

  • % Change Searches is the % change in searches on the previous month
  • Chart position is absolute and determined by aggregate search volume for that location i.e. all the explicit searches for the location plus any explicit searches for sub-regions of the location e.g. Searches for ‘France’ include searches for ‘Paris’.
  • Monthly Chart Change is the difference in chart position on the previous month.
  • Quarterly Chart Change is the difference in chart position from 3 months ago.
  • Yearly Chart Change is the difference in chart position from 12 months ago.
  • Chart Trend is a rolling average of the three previous monthly changes in chart position.

The data in this report does not constitute specific advice, forecasts or recommendations and is for general interest only. Readers must perform their own research and seek independent professional advice before making any decision to purchase or invest in property abroad.

About Rightmove Overseas

Rightmove Overseas is part of Rightmove.co.uk, the UK’s number one property website and advertises properties for sale in over 85 countries around the globe from agents, developers and owners. On average, Rightmove Overseas receives 150,000 unique visitors a week and generates over 3,900,000 overseas property searches a month for advertisers. Visit us at www.rightmoveoverseas.co.uk.

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