In today’s tough market with most property searches now done online – how do you make your properties stand out?
Eye-catching photographs generate more interest from buyers and can lead to more viewings, higher offers and quicker sales and it is generally regarded as one of the most important aspects of property marketing.
But taking great property pictures doesn’t need to involve professional cameras, a lighting kit or rehearsed and staged scenarios.
It’s possible to get it all done with minimal fuss – just a little effort and preparation.
Here are our top 12 tips for taking great photographs that both vendors and customers will love:
- Before your appointment ask the vendor to move vehicles and other items away from the property to give a clear view
- Ask that the vendor takes time to tidy the garden and mow the lawn to give that cared for look – and remember to move bins out of sight too
- Keep the curtains and blinds open and straight and keep ornaments and large distractions away from windows
- Taking the front elevation picture when the sun is behind you will light up the front of the property and show it off in all its glory!
- If the property is not the best one in the street, then try to include adjacent houses in the photo to give customers an idea of what can be achieved
- Ensure the vendor tries to clear away as much as possible before you arrive to take the photos, and even consider moving things from room to room while you take photos
- In smaller rooms try holding the camera at arm’s length right into the corner of the room to maximise the view, or even use a small step-ladder to help get the best possible angle
- Consider using a tripod to steady your camera, allowing you to use a longer exposure and smaller aperture which will give you a greater depth of field in larger rooms
- Switch on any table or floor lamps and uplighters in bathrooms or bedrooms to help create a more ‘homely’ feel
- Avoid putting large items of furniture in the foreground of your pictures as they can look out of scale compared to the rest of the room
- Try to arrange photography sessions between mid-morning & early afternoon when natural light is at its best
- Consider where the photograph will end up as portrait shots are not usable on property portals and most brochure design layouts
Of course in real life, it’s not always possible to follow all these tips and you have limited time to take photographs. Sometimes you just have to work with the images you have. Or do you?
Ravensworth’s photo-enhancement service – Photofixr™ can vastly improve common issues like poor light, inclement weather and unsightly objects that spoil photos. With just a few clicks, digital photography experts can brighten images, add blue sky, make grass green, correct distortion and remove objects (such as the neighbours’ car or the trampoline in the back garden).