There is no doubt 2017 will be full of challenges for estate and lettings agents up and down the country; everything from essential compliance and a lack of supply to strong competition will all be contributing factors in the year ahead. So, in a saturated market, what do you need to truly stand out from the competition? NAEA’s Stacy Ballard leads us through five key skills to focus on this year:
Smart technology is working its way into the property industry. It is essential your team is ahead of the game and up-to-date with social media and tech know-how. The introduction of interactive agent windows and virtual 3D online tours are becoming the norm and with the property sector evolving, you don’t want to get left behind.
Some form of social media presence is a must, whether that be a Facebook page, Twitter profile or an Instagram account. An online platform other than your website provides you with the opportunity to attract an additional crowd of customers. Most social media accounts are free to set up and use – so what are you waiting for?
Get To Know Your Local Community
Knowledge is power so getting to know your local area is invaluable. Get involved in local schemes to raise your profile, a little work goes a long way and giving back to the community is a great cause.
Local community and charity events are a great starting point for this. Getting in touch with business networking groups such as BNI and 4 Networking can also be beneficial as they hold regular local meetings and have a huge online presence.
Customer Service Is Key
Providing incomparable customer service will always make you stand out. When there are multiple options available, potential customers are more likely to choose the business with the best service.
Good communication is the sign of a first class agent. Keeping your customer up-to-date with their property developments, even when there is nothing to report, is always better than silence. This will minimise difficult enquiries and negative reviews. Anticipate your customers’ needs and respond proactively. Consistently being a cut above the rest to give your business the edge.
Encourage Your Staff
Inspiring and encouraging your team can make a remarkable difference. Take time to have a “ten at ten” or a “five at five” – a short break for the whole team to catch up and reflect on how their projects are going.
Invest in your team
Investment in your team’s training and development can be worth its weight in gold. Just some of the benefits that training will deliver are:
- Enhanced operational efficiency; cross transfer of knowledge and increased productivity
- Open communication and excellent customer service
- Staff Retention; loyal and committed staff who feel valued
- Creativity and innovation; staff who think out the box
Education is a major factor in determining long term profitability for businesses of any size and often what sets the best agencies apart is their knowledge and expertise.
Designed to provide you with the essential tools you need to prepare you for the next 12 months, the 2017 NAEA National Conference takes place on Thursday 9th February and will provide you and your team key tips on how to improve efficiency, insider industry knowledge and ideas on how you can make your business differentiate yourself from your competitors.
To help your team be extraordinary in 2017, book your place at NAEA.