If you’re thinking of selling your property in 2016, you may just want to think about getting your property on the market before Christmas to take advantage of the millions of people who search for property as soon as the last Christmas cracker has been pulled.
Last year Rightmove had over a million visitors on Christmas Day – perhaps in part due to more people using mobile devices for their house-hunting (imagine the number of people multi-screening while watching the Queen’s speech).
It’s from Boxing Day onwards when things really start to get exciting, with millions of people coming to Rightmove to find their next home over the Christmas holiday period.
Once the New Year rolls around the traffic numbers make the case for making sure your property marketing is prepared before the start of 2016 -nearly 3 million people visited Rightmove on the first working day last January, starting a trend which saw sellers who choose a Rightmove agent benefiting from record-breaking traffic levels with over 110m visits for the month of January.
If you’re thinking of selling your property
Remember that it takes some time for your estate agent to prepare the marketing of your property, including getting photos taken, floorplans prepared and Energy Performance Certificates (EPC’s) commissioned. Start now and you’ll be ahead of the game, leaving your to focus on those New Year’s resolutions when January rolls around!
To find a Rightmove agent in your area, find an agent ‘here.’
If you’re an estate agent
With millions of buyers likely to see your property listings on Rightmove during the festive period that could influence your vendors’ decisions about when to instruct you, making it a powerful message at a valuation or in your pre-holiday marketing.
Make sure your potential sellers know that the post-Christmas period may be the best time to get their property the maximum exposure to the right buyers.
To get more tips on making the most of your marketing, sign up for a free Rightmove webinar ‘here.’