That’s a question that the Property Academy is trying to answer and Rightmove are supporting them to help create the Best Estate Agent Guide.
This guide will be launched on 22nd September at the EA Masters event this year. It will be the biggest assessment of its type in the UK, which aims to highlight the very best and to raise standards within Estate Agency.
To create a list of the best estate agents in the UK we looked at how agents advertised their properties on Rightmove.
We looked at how effectively those agents managed their sales or lets across 25,000 branches throughout 2016. Home movers could view over one million properties at any time on Rightmove and they sent over 50 million enquiries and made three billion property views online.
The best-performing agents:
• Advertised their properties on Rightmove with plenty of photos
• Used floor plans on all of their listings
• They created lots of interest in their listings and generated plenty of enquiries
• And they successfully managed a sale or let to completion.
The Property Academy then took our list of the highest-performing agents and mystery shopped them to identify the very best of the best.
For more information and to see if you made the Best Estate Agent Guide visit www.eamasters.co.uk/the-guide/.