What are Cookies?
Cookies are small files which are stored on a user's computer and hold data relating to a specific website. Cookies are placed on the user's computer
by that website and accessed each time a user browses the site. The cookies used by Rightmove are fairly standard and harmless. We primarily use them
to collect data to help us improve our website by seeing which parts of the site are being used, how users are navigating to each page and what items
on each page they prefer to click on.
Nonetheless we would like you to know which cookies Rightmove employs, why we use them, and give you the option to opt-out of us using them on your computer
if you wish.
Below we have listed each of the cookies that our site sets, with detail as to why we use them. For those that want a little more information, we've
added information which details the exact purpose of every single cookie we create. Lastly, we've included information about the time the cookie is kept
on your system (is it kept after you leave the site, to be used when you return − persistent − or deleted once your visit is completed and
only used for that visit − session).
You can use this page to opt-out of certain cookie types. Opting out will apply only to the browser or device that you are currently using, so you may need
to change these settings again if you use other browsers or devices to browse the web.
We will make every effort to recognise and respect your choices; however there is a small chance that not all cookies and similar methods of data capture
will be covered by these settings. If this is a concern to you then we recommend that you change the settings in your browser. If you wish to restrict or
block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell
you how. Alternatively, you may wish to visit
www.aboutcookies.org, which contains comprehensive information on how
to do this on a wide variety of desktop browsers.
1. Strictly necessary cookies
Some cookies are essential in order to enable you to move around the website and use its features. Without these cookies, we will not be able to connect you
to our site properly.
We spend a lot of time and effort ensuring that our site remains available all the time; to do that we have web servers running in many different locations.
In order to ensure that your journey through the site works properly we like to keep you connected to the same locations. It also allows us to spread the
load, meaning our site remains as performant as it can be.
For visitors to our professional users site RightmovePlus, authentication cookies give the added reassurance of site security.
These cookies ensure that only authenticated users have access to RightmovePlus, thus keeping our site as safe as possible.
If you have any queries or require more information on this please email
In addition to cookies, local storage allows us to use a tiny bit of space on your machine to store information, in much the same way as cookies.
We use this to store information which, we feel, enhances your journey through the site by remembering previous actions and making them default
for the future. All local storage is persistent, with no expiry.
2. Performance cookies
These cookies collect information about how visitors use our site, for instance which page is viewed most often, and if error messages are seen.
These cookies don't collect information that identifies a visitor. All information that these cookies collect is aggregated and therefore anonymous.
It is only used to improve how our website works.
Like most websites, we use analytics software, such as Google Analytics. This software gathers anonymous data relating to how our site is being used and then
provides us with aggregated visitor statistics, number of page views etc. We supplement this data with our own analytics, which allows us to do more in-depth
analysis of how people use our site. We feel that this information is vital to us, helping us to make the site as easy to use and useful as possible.
We regularly add new features and change existing features to make the site work as well as possible, and to make the experience as helpful as possible to
all parties (we care about the experience all of our users get!) To ensure that the changes we make are useful, we test variants of these changes across our
site, reviewing data from our analytics system to see what works best. The cookies below allow us to do that.
3. Functionality cookies
These cookies allow us to remember choices you have made to provide a more enhanced, personal service. The information these cookies collect relates only
to our website.
We have a bunch of features which need to understand what you've been doing on the site recently, and to reduce the amount of times you have to do the same
thing. For instance, you don't want to fill in the contact agent form again and again with the same data, so we store that information to reduce the
time it takes and to make life easier. All the cookies below perform a similar function.
4. Online behavioural advertising
You can learn how Google uses information from sites or apps that use their services by
visiting their website.
If you don't want Google to use information based on your Rightmove activity for the purpose of showing you more relevant advertisements, you can
opt out by following the instructions specified on their website.
For reference, Google operates the Google Display Network (comprising partner websites and some Google properties like YouTube), DoubleClick online ad serving products and the DoubleClick Ad Exchange, and Invite Media. Note: Because Google uses DoubleClick and Invite technology, cookies placed by Google for behavioral advertising, including the opt-out cookie, will appear as DoubleClick and Invite cookies.
Google DoubleClick may delegate to another third-party agency, PubMatic, to deliver relevant advertisements to you on Rightmove.
If you don't want PubMatic to use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can
follow their specified opt-out procedures shown on the PubMatic website.
For more information on how Facebook ads work, and to control the types of adverts shown to you,
visit their website here. If you'd prefer that Facebook didn't use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can opt-out by accessing your Facebook settings.
Captify allows advertisers to retarget users who have searched on Yahoo, Google and Bing. Search Retargeting enables advertisers to focus on users who have expressed intent and match their desired audience with quality inventory. Learn more about
To opt-out of Captify ads, please
visit adchoices here.
Samba has integrated TV data from multiple sources -- from smart TVs to set-top boxes to TV apps -- to help advertisers and broadcasters understand the TV viewership habits of the modern consumer. Learn more about
You can opt-out of having Samba use your web browsing information for interest-based advertisements by
going here to the NAI website or accessing "Opt-out of Samba TV Ads" available on the Samba website here.
GroundTruth is a mobile advertising platform specializing in location powered mobile ads. Their services combine data, technology, and strategy to help advertisers reach the audiences most likely to be interested in their products or services.
Find out more here.
To opt-out of Groundtruth advertising, you can do so via the
YourAdChoices website here.
You can opt-out to the creation of a user profile, Hotjar's storing of data about your usage of our site and Hotjar's use of tracking cookies on other websites by following this
5. Third-party A/B testing tools
Some of our pages use a third-party software provider, Optimizely, to test variations in the content to help us
improve your experience.