Cookies

What are Cookies?

Cookies are small files which are stored on a user's computer and hold data relating to a specific website. Cookies are placed on the user's computer by that website and accessed each time a user browses the site. The cookies used by Rightmove are fairly standard and harmless. We primarily use them to collect data to help us improve our website by seeing which parts of the site are being used, how users are navigating to each page and what items on each page they prefer to click on. Nonetheless we would like you to know which cookies Rightmove employs, why we use them, and give you the option to opt-out of us using them on your computer if you wish.

Below we have listed each of the cookies that our site sets, with detail as to why we use them. For those that want a little more information, we've added information which details the exact purpose of every single cookie we create. Lastly, we've included information about the time the cookie is kept on your system (is it kept after you leave the site, to be used when you return − persistent − or deleted once your visit is completed and only used for that visit − session).

You can use this page to opt-out of certain cookie types. Opting out will apply only to the browser or device that you are currently using, so you may need to change these settings again if you use other browsers or devices to browse the web.

We will make every effort to recognise and respect your choices; however there is a small chance that not all cookies and similar methods of data capture will be covered by these settings. If this is a concern to you then we recommend that you change the settings in your browser. If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

1. Strictly necessary cookies Enabled

Some cookies are essential in order to enable you to move around the website and use its features. Without these cookies, we will not be able to connect you to our site properly.

We spend a lot of time and effort ensuring that our site remains available all the time; to do that we have web servers running in many different locations. In order to ensure that your journey through the site works properly we like to keep you connected to the same locations. It also allows us to spread the load, meaning our site remains as performant as it can be.

For visitors to our professional users site RightmovePlus, authentication cookies give the added reassurance of site security. These cookies ensure that only authenticated users have access to RightmovePlus, thus keeping our site as safe as possible. If you have any queries or require more information on this please email security@rightmove.co.uk

Cookie Purpose Persistent or Session
rmsessionid Used to maintain user sessions across our site Session
hsid Used to maintain user sessions on our investor site Session
cookieLevel Used to control the display of the Cookie policy banner for the investor site Session
siteType To remember your preference for viewing the Full site on your Mobile phone Session
sso2v Authentication cookie to verify a visitor to our professional users site RightmovePlus Persistent - expires after 6 months
cks_policy Stores your cookie preferences on Rightmove Persistent - expires after 1 year
permuserid Used to identify your browser and device across sessions Persistent - expires after 1 year
svr Keeps visitors to our site on the same set of infrastructure Persistent - expires after 8 hours
svp Keeps visitors to our professional users site, Rightmove Plus, on the same set of infrastructure Persistent - expires after 8 hours
sva Keeps visitors to our professional users site, Rightmove Plus, on the same set of infrastructure Persistent - expires after 8 hours
sso2 Allows log in to continue between these sites for agents Session
JSESSIONID Ensures Rightmove Plus login works across the various sections Session
TS*family Allows our network hardware to keep you in the right environment Session
jsts Secures data input by our professional users against corruption Session

Local Storage

In addition to cookies, local storage allows us to use a tiny bit of space on your machine to store information, in much the same way as cookies. We use this to store information which, we feel, enhances your journey through the site by remembering previous actions and making them default for the future. All local storage is persistent, with no expiry.

Cookie Purpose
typeAheadHist Holds a history of locations typed into search, so that these appear first in the list when you start searching again
RIGHTMOVE.UTIL.userPreferences Stores the channel (lettings, sales etc) that you last searched in, for Draw a Search
pcrLocationList Last 10 searched for postcodes across the site, used for Price Comparison report
RM.recentSearches_* family Stores your recent searches
RMmobile.contactagent_channel To hold the information you have provided when contacting an agent to pre populate the form for you next time around.

2. Performance cookies

These cookies collect information about how visitors use our site, for instance which page is viewed most often, and if error messages are seen. These cookies don't collect information that identifies a visitor. All information that these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works.

Like most websites, we use analytics software, such as Google Analytics. This software gathers anonymous data relating to how our site is being used and then provides us with aggregated visitor statistics, number of page views etc. We supplement this data with our own analytics, which allows us to do more in-depth analysis of how people use our site. We feel that this information is vital to us, helping us to make the site as easy to use and useful as possible.

We regularly add new features and change existing features to make the site work as well as possible, and to make the experience as helpful as possible to all parties (we care about the experience all of our users get!) To ensure that the changes we make are useful, we test variants of these changes across our site, reviewing data from our analytics system to see what works best. The cookies below allow us to do that.

Cookie Purpose Persistent or Session
UIDR Tracks unique visits for ComScore, an industry standard metrics company Persistent - expires after 1 year
ki*family Manages survey for House Prices Persistent - expires after 6 months
_gaRM*family Tracking cookies set by Google Analytics as detailed above Persistent - expires after 2 years
_gcl*family Cookie used by Google Adwords Conversion Linker Session
__utm*family Tracking cookies set by Google Analytics as detailed above Persistent - expires after 2 years
UID Tracks unique visits for ComScore, an industry standard metrics company Persistent - expires after 1 year
rmmv*family Allows us to show a different version of test pages to individual visitors Persistent - expires after 90 days
rmtcj Allows us to test whether or not we can run tests based on your computer settings Session

3. Functionality cookies

These cookies allow us to remember choices you have made to provide a more enhanced, personal service. The information these cookies collect relates only to our website.

We have a bunch of features which need to understand what you've been doing on the site recently, and to reduce the amount of times you have to do the same thing. For instance, you don't want to fill in the contact agent form again and again with the same data, so we store that information to reduce the time it takes and to make life easier. All the cookies below perform a similar function.

Cookie Purpose Persistent or Session
ghostrec-usability Used to enable remote usability testing Persistent - expires after 1 hour
ghost-sessionId Used to keep ghostrec session Persistent - expires after 1 hour
ghost-taskId Used to keep track of the current ghostrec task Persistent - expires after 1 hour
propertyHuntGameState Tracks if user has the property hunt game activated Persistent - expires after 1 month
seenMapFeedbackBar Used to keep track of whether a user has given feedback or dismissed the feedback bar Persistent - expires after 1 month
iPhoneAd Used to decide whether to show link to download app when accessing the Rightmove website from an iPhone device Persistent - expires after 1 year
MobilePointSortOrder Remembers your last chosen sort order for a Point based search on the Mobile site, so we can apply that order automatically to your future point searches Persistent - expires after 30 days
propertyDetailsResultsCarousel Used to remember your preference on displaying the property details results carousel Persistent - expires after 1 year
cdUserType Use to tailor website content so that it is relevant to you Session
MobileRegionSortOrder Remembers your last chosen sort order for a Region based search on the Mobile site, so we can apply that order automatically to your future searches Persistent - expires after 30 days
MobileCurrentLocationSortOrder Remembers your last chosen sort order for a current location based search on the Mobile site, so we can apply that order automatically to your future current location searches Persistent - expires after 30 days
onetime_login Used for tracking logins in datalayer Session
MobileSoldSortOrder Remembers your last chosen sort order for a sold prices search on the Mobile site, so we can apply that order automatically to your future searches Persistent - expires after 30 days
splash_screen Used to keep track of whether a user has seen the verification splash screen in Rightmove Plus Persistent - expires after 2 hours
onetime_register Used for tracking registrations in datalayer Session
cuid Used to keep track of a user's consent preferences for contact from Rightmove Persistent - expires after 1 year
hideKWFeedback Used to keep track of whether a user has given feedback or dismissed the feedback bar for keywords sort feature Persistent - expires after 1 month
iphoneAppMentioned Used to decide whether to show a link to download the app when accessing the Rightmove website from an iPhone device Persistent - expires after 5 years
beta_optin Records whether or not you have opted in to view the new Rightmove search results Persistent - variable: 1 day or 1 year
wcilCriteria Remembers your last chosen criteria on the "Where can I live?" feature so we can apply that order automatically to your future searches Persistent - expires after 30 days
PDC*family Remembers information you have provided about yourself so that you can fill in contact agent forms quickly and easily Persistent - expires after 1 year
osLsId Remembers the last overseas location you searched in, so that we can show you relevant hot properties Persistent - expires after 30 days
cmS Remembers the last commercial sales location you searched in, so that we can show you relevant hot properties Persistent - expires after 30 days
cmL Remembers the last commercial lettings location you searched in, so that we can show you relevant hot properties Persistent - expires after 30 days
topPCRSearch Used to store latest price comparison report search locations so that when you return you get the information you're likely to want Persistent - expires after 14 days
rmrcm Used to recognise that you have seen the "maximum 300 results" message so we don't bother you with it again Session
loginnotes Used to decide whether to show help information when you log in Session
studentGridOrListView Stores whether you have decided to view student results as a grid or a list, so that you get your preferred experience every time Session
androidAppMentioned Used to decide whether to show link to download app when accessing the Rightmove website from an Android device Persistent - expires after 5 years
iPadAd Tracks if user has seen the iPad advert yet or not Persistent - expires after 5 years
TPC*family Stores information about your search preferences to help us only show relevant promotions to you Persistent - expires after 30 days
sb-closed Stores if the user has dismissed the app ad banner Persistent - expires after 3 months
sb-installed Stores if the user has viewed the app in the app store from the app ad banner Persistent - expires after 3 months

4. Online behavioural advertising

We use cookies from third party advertising partners to deliver relevant advertisements to you both on the Rightmove website and on other websites. Below is a list of our advertising partners. To opt-out of a third party's use of cookies and behavioural advertising you must visit its website and follow its specified opt-out procedures.

Google

You can learn how Google uses information from sites or apps that use their services by visiting their website.

If you don't want Google to use information based on your Rightmove activity for the purpose of showing you more relevant advertisements, you can opt out by following the instructions specified on their website.

For reference, Google operates the Google Display Network (comprising partner websites and some Google properties like YouTube), DoubleClick online ad serving products and the DoubleClick Ad Exchange, and Invite Media. Note: Because Google uses DoubleClick and Invite technology, cookies placed by Google for behavioral advertising, including the opt-out cookie, will appear as DoubleClick and Invite cookies.

PubMatic

Google DoubleClick may delegate to another third-party agency, PubMatic, to deliver relevant advertisements to you on Rightmove.

If you don't want PubMatic to use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can follow their specified opt-out procedures shown on the PubMatic website.

Facebook

For more information on how Facebook ads work, and to control the types of adverts shown to you, visit their website here. If you'd prefer that Facebook didn't use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can opt-out by accessing your Facebook settings.

Captify

Captify allows advertisers to retarget users who have searched on Yahoo, Google and Bing. Search Retargeting enables advertisers to focus on users who have expressed intent and match their desired audience with quality inventory. Learn more about Captify here.

To opt-out of Captify ads, please visit adchoices here.

Samba TV

Samba has integrated TV data from multiple sources -- from smart TVs to set-top boxes to TV apps -- to help advertisers and broadcasters understand the TV viewership habits of the modern consumer. Learn more about Samba here.

You can opt-out of having Samba use your web browsing information for interest-based advertisements by going here to the NAI website or accessing "Opt-out of Samba TV Ads" available on the Samba website here.

Ogury

Ogury is a mobile technology company that improves the mobile user experience by only showing highly relevant ads to explicitly opted-in users, whereby ads become recommendations. Learn more about Ogury here.

To opt-out of Ogury Interest-based Ogury ads here.

Groundtruth

GroundTruth is a mobile advertising platform specializing in location powered mobile ads. Their services combine data, technology, and strategy to help advertisers reach the audiences most likely to be interested in their products or services. Find out more here.

To opt-out of Groundtruth advertising, you can do so via the YourAdChoices website here.

Hotjar

We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar's privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar's storing of data about your usage of our site and Hotjar's use of tracking cookies on other websites by following this opt-out link.


5. Third-party A/B testing tools

Some of our pages use a third-party software provider, Optimizely, to test variations in the content to help us improve your experience.

You can view the Optimizely privacy policy or opt-out using the links below.

Privacy Policy

Opt out