Caldwells Estate Agents, Lymington

Caldwells is a family run business established in 1996 to offer clients a comprehensive, trustworthy, highly focused and professional service. Today, Directors Julian and Jeremy Caldwell remain actively involved with every aspect of the business to ensure that consistently high results and unrivalled customer service continue to be maintained. They both live locally and each have worked in estate agency for over 30 years.

To achieve the very best for our clients in an ever changing market, we are constantly re-inventing ourselves, updating our systems and marketing methods to ensure that we retain the competitive edge. Working longer hours and with a total commitment to property sales, our clients also benefit from the high levels of experience, enthusiasm and expertise offered by our ever courteous, able and willing staff.

Constant referrals and repeat business from grateful and appreciative clients, whether individuals or developers, has given us a reputation for total honesty and enabled the business to grow at an unprecedented level to be the New Forest's leading independent estate agent.

We actively and very successfully market homes throughout the south of the New Forest from our central and extremely busy High Street location. Our success in the immediate area as well as within the forest villages is not only because we are so passionate about living here, but also because we accept the fundamental need to be based in the bustling centre of Lymington where its extensive range of shops, facilities, banks and other professional services attract the higher footfall and greater numbers of able and willing purchasers than we could ever hope to meet in any of the surrounding areas.

Whilst the majority of houses undoubtedly sell to people with local connections, there are a significant number of buyers who are attracted from further afield through active marketing to a wider audience. These should never be underestimated. This is where our Mayfair Office comes in. Situated in Thayer Street, W1 in the heart of London's West End between Oxford Street and Marylebone Village, Mayfair Office handles our national advertising and PR. Our London team is skilled in property marketing and enables us to offer unbeatable local knowledge supported by all the benefits of a West End agency. As well as being a London showcase for our property, our colleagues in Mayfair Office excel in securing valuable national PR on our clients' properties in titles such as The Times, The Telegraph, The Evening Standard, etc. Their contacts with property journalists in the national media have been very well developed over the past 20 years. Mayfair Office is also a leading advertiser in all the major national newspapers, and magazines such as Country Life and Horse & Hound. Their large buying power enables them to pass on significant discounts to our clients. This regular exposure of property to a wider national market through editorial features and national advertising is an ongoing process which generates property enquiries from buyers who will probably not be registered with other local estate agents. When it comes to selling property there is no doubt that given the choice of instructing a national firm acting locally or a local firm acting nationally, it is the latter that consistently achieves the best results.