When we were searching for a short simple sentence to sum us up, we found it a hard choice.
We decided upon 'Online Prices. High Street Service' to get across our blend of top quality service with prices close to those offered by the online estate agents.
But we could have used: 'Honesty, Integrity & Service' OR 'Best Prices, Best Service' OR 'We're good for your wallet & your blood pressure'.
They're all true!
When people become aware of 'online' Estate Agents they are intrigued. The prices and flexible service options make them sit-up. "These guys could save us thousands", they think. But then they consider the practicalities. "We would prefer to deal with a local agent, someone who knows the area and who we can meet and speak with face to face". So, on balance, while being annoyed at how much the local guys charge and wondering just how much profit they make, they stick with the tried and trusted local High Street agent who they can 'look in the eye'.
If only it was possible to have a local agent but who charged online prices.
Welcome to Cass Properties - the local agent that gives you prices you can only get online, as opposed to the huge sums charged by the High Street agents.
How is this possible?
By taking the best bits of the 'online' agents and the best bits of the High Street agents and combining them.
Online agents are so cheap because their costs are low. No expensive High Street shops to be rented, heated & lit, staffed & computer networked.
High Street agents of course give you the local, face to face personal service that most of us prefer.
At Cass Properties we combine these benefits to produce a win-win situation.
Our costs are low so we can charge our clients much less than the High Street agents and still earn a fair living.
"Yes, but there must be a trade-off" we hear the cynics saying. "I expect there is no experience or qualifications. Just a bunch of cowboys."
Well, our founder Steve Cass has 10 years combined experience of residential sales and lettings. He has the NFoPP Technical Award for both Residential Sales and Residential Lettings. So, not in fact an inexperienced unqualified cowboy.
Steve is also a qualified Project Manager, so organisation of complex work and accounting are second-nature.
'Online Prices. High Street Service', 'Honesty, Integrity & Service', 'We're good for your wallet & your blood pressure' - take your pick. They're all true at Cass