If an agent is not enthusiastic about your property - don't instruct them. A positive approach to selling your home is essential if buyers are to be inspired into buying your home.
Choose an agent that is owned and run by property professionals who are interested in your sale, rather than by people who are simply employed to build an empire. Could you get hold of a Diretor if you needed to? Hudson Moody is run Ben Hudson. Contact telephone number is: 01904 650650
Is your agent available 7 days a week and outside typical working hours? To either register a potential buyer for your property or assist in any sales progression queries.
Good estate agents provide floorplans on their particulars. They are far more helpful and accurate than the flowery descriptions some agents still use, and buyers find them invaluable. Floorplans improve the quality of viewings because they weed out clearly unsuitable purchasers and can motivate those who might otherwise not have viewed your property.
Make sure you choose an agent who advertises properties similar to yours in the local press. Chances are that they will already have a large pool of buyers who have enquired about similar homes to yours. However, be wary of the agent who promises to advertise your property every week with a postage stamp size ad! This is simply paying lip-service to you and has very little to do with marketing strategy as it can cheapen your property and lead to over-exposure.
The internet is a valuable tool in estate agency. But don't be impressed by any "hit" claims. All web-enabled agents are exposed to many buyers, but how well do they qualify those buyers when it comes to discussing your home. It is very easy for a "buyer" to register a passing interest. It takes a well-trained agent to identify those buyers who have a serious and pressing need to move. Find out how easy it is for buyers to use the agent's property search facility by visiting their website yourself. Is it impressive, state-of-the-art, and does it provide useful buying and selling advice?
Over 80% of buyers use the internet when looking for a property. So you need to be sure that your property is found and promoted - quickly and easily. An agent might have a great website and that's fine, but do they subscribe to the most effective property portals, because this is how buyers are directed to your property when they search using the search engines such as Google, Ask Jeeves, Excite or Yahoo. The UK's market leading site Rightmove .co.uk has over 80% of the traffic looking for property and it is important that you use an agent who is listing here. At Hudson Moody we also are able to upgrade your property to a premium listing to help it stand out from others .