Knightsbridge, 174 Brompton Road, SW3 1HP
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    W.A.Ellis was founded in 1868. This multi award-winning firm has been selling, buying and letting London's finest residential properties in Knightsbridge, Chelsea, Belgravia, Kensington and Mayfair for nearly 150 years. In each department we have teams of highly experienced professionals who can advise on any property matter.

    The acquisition of this multi-award winning agency in late 2014 brought together the finest blend of two firms
    . Decades of local knowledge and expertise is now enjoyed on a global platform by a team who are at the pinnacle of their professions operating at the highest level in both the new homes and traditional residential markets. A seamless fit allowing clients access and advice in all Prime Central London locations.

    With ten members of the sales team, most of whom have worked together for many years, brings confidence, knowledge and a personal service which is paramount when looking after our clients. Whether you sell your property through us or 'retain' us to find one on your behalf our combined knowledge and advice is second to none. We know every street like the back of our hand, from where the sun will set to which buildings have the underground running below them. We are driven to succeed for our clients and strive to give honest advice and willingly go the extra mile in order to achieve success beyond our clients expectations. In a consistently competitive market let us help you keep one step ahead of the game.

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    Getting started

    If you're selling your home or investment property, your first decision is easy: appoint an estate agent. Deciding which agent to engage is a little more challenging.

    Be wary of agents who provide high valuations or who offer low fees. High valuations are often a tactical device used to win sales instructions. Low fees, on the other hand, indicate an inexperienced or under-resourced agency. Both are equally unhelpful if you want to engage an experienced, efficient agency.

    Your chosen agency should have a good sales track record that stems from an intimate understanding of the area, a responsive, professional approach and the resources to deliver a high level of service. Their ideas and marketing experience are important too. Your sales partner should be able to suggest ways to enhance the value of your home and be able to apply the full potential of digital and social media marketing as well as traditional channels.

    Beyond that, you'll need to instruct a solicitor to draw up a contract and handle negotiations. Plus you'll need to put all the supporting paperwork in place: surveyors' certificates, planning permissions and building warranties.

    Presenting your home

    Getting your home looking its best for viewings is very important. Begin by having a clear out and put non-essential items in storage. A professional clean of your carpets, chimney and windows can pay dividends. Then move on to the garden - and make sure that's equally tidy. If your garden is a focal point, then pick a good time for pictures as that can make all the difference. Think about a few coats of paint, particularly for your homes' entrance and front, as this will create the best possible first impression. And it may be worth installing some good quality rented furniture for unfurnished properties.

    As hard as it may be to stay away, we generally recommend that you aren't present when prospective buyers visit. In our experience, this can make prospective purchasers uncomfortable. A good agent will always provide feedback on each viewing.

    The sales process

    No two sales are quite the same, but there are always set stages on the journey. The key point is to work with an experienced agent that can support you at every step.

    Step 1: The offer

    Prospective buyers will make offers through your estate agent, whose job it is to achieve the highest price for your property. You need to decide whether the highest offer is the right offer, as it may involve some risk. For example, your potential buyer may be in a long chain and dependent on other sales to complete.

    Step 2: Before exchanging contracts

    In most cases, you're not legally obliged to sell your property until contracts have been exchanged. However, the conveyancing process can sometimes be tricky, your agent should protectively manage the sale on your behalf and liaise between all parties, as well as provide you with updates.

    Step 3: Exchange and Completion

    This is where your legal responsibilities begin. First you and your buyer will both sign and exchange contracts. At this point you'll agree a completion date for the transaction and your buyer will place a deposit on your property, usually 10%. If they don't complete the purchase, they'll be liable for the "specific performance" of the contract. Your buyer will pay the balance of the purchase price when you complete.

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    Where we're active

    Our Branch

    Our Branch

    Current Properties

    Note: Markers represent the centre of postcodes, not exact locations

    Find us

    174 Brompton Road,
    SW3 1HP

    Telephone us

    Buying: 020 8012 4169  Local call rate

    Email us

    Contact us


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    *Guide Price: An indication of a seller's minimum expectation at auction and given as a “Guide Price” or a range of “Guide Prices”. This is not necessarily the figure a property will sell for and is subject to change prior to the auction.

    Reserve Price: Each auction property will be subject to a “Reserve Price” below which the property cannot be sold at auction. Normally the “Reserve Price” will be set within the range of “Guide Prices” or no more than 10% above a single “Guide Price.”

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