Knightsbridge, 174 Brompton Road, SW3 1HP
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    W.A.Ellis was founded in 1868. This multi award-winning firm has been selling, buying and letting London's finest residential properties in Knightsbridge, Chelsea, Belgravia, Kensington and Mayfair for nearly 150 years. In each department we have teams of highly experienced professionals who can advise on any property matter.

    The acquisition of this multi-award winning agency in late 2014 brought together the finest blend of two firms
    . Decades of local knowledge and expertise is now enjoyed on a global platform by a team who are at the pinnacle of their professions operating at the highest level in both the new homes and traditional residential markets. A seamless fit allowing clients access and advice in all Prime Central London locations.

    With ten members of the sales team, most of whom have worked together for many years, brings confidence, knowledge and a personal service which is paramount when looking after our clients. Whether you sell your property through us or 'retain' us to find one on your behalf our combined knowledge and advice is second to none. We know every street like the back of our hand, from where the sun will set to which buildings have the underground running below them. We are driven to succeed for our clients and strive to give honest advice and willingly go the extra mile in order to achieve success beyond our clients expectations. In a consistently competitive market let us help you keep one step ahead of the game.

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    Getting started

    If you're selling your home or investment property, your first decision is easy: appoint an estate agent. Deciding which agent to engage is a little more challenging.

    Be wary of agents who provide high valuations or who offer low fees. High valuations are often a tactical device used to win sales instructions. Low fees, on the other hand, indicate an inexperienced or under-resourced agency. Both are equally unhelpful if you want to engage an experienced, efficient agency.

    Your chosen agency should have a good sales track record that stems from an intimate understanding of the area, a responsive, professional approach and the resources to deliver a high level of service. Their ideas and marketing experience are important too. Your sales partner should be able to suggest ways to enhance the value of your home and be able to apply the full potential of digital and social media marketing as well as traditional channels.

    Beyond that, you'll need to instruct a solicitor to draw up a contract and handle negotiations. Plus you'll need to put all the supporting paperwork in place: surveyors' certificates, planning permissions and building warranties.

    Presenting your home

    Getting your home looking its best for viewings is very important. Begin by having a clear out and put non-essential items in storage. A professional clean of your carpets, chimney and windows can pay dividends. Then move on to the garden - and make sure that's equally tidy. If your garden is a focal point, then pick a good time for pictures as that can make all the difference. Think about a few coats of paint, particularly for your homes' entrance and front, as this will create the best possible first impression. And it may be worth installing some good quality rented furniture for unfurnished properties.

    As hard as it may be to stay away, we generally recommend that you aren't present when prospective buyers visit. In our experience, this can make prospective purchasers uncomfortable. A good agent will always provide feedback on each viewing.

    The sales process

    No two sales are quite the same, but there are always set stages on the journey. The key point is to work with an experienced agent that can support you at every step.

    Step 1: The offer

    Prospective buyers will make offers through your estate agent, whose job it is to achieve the highest price for your property. You need to decide whether the highest offer is the right offer, as it may involve some risk. For example, your potential buyer may be in a long chain and dependent on other sales to complete.

    Step 2: Before exchanging contracts

    In most cases, you're not legally obliged to sell your property until contracts have been exchanged. However, the conveyancing process can sometimes be tricky, your agent should protectively manage the sale on your behalf and liaise between all parties, as well as provide you with updates.

    Step 3: Exchange and Completion

    This is where your legal responsibilities begin. First you and your buyer will both sign and exchange contracts. At this point you'll agree a completion date for the transaction and your buyer will place a deposit on your property, usually 10%. If they don't complete the purchase, they'll be liable for the "specific performance" of the contract. Your buyer will pay the balance of the purchase price when you complete.

    Worldwide reach

    With 230 offices across 80 countries, JLL is one of the world's leading property groups. We have an international reach and network that few UK agents can rival. Our multilingual teams in the Capital ensure we're best placed to realise opportunities in China, Russia and the Middle East.

    W.A. Ellis is a leader in the prime residential market. We sell hundreds of new-build apartments every year and we have a team dedicated to reassigning off-plan properties in new developments. This gives us a lead in this sector. What's more, we use the latest digital technologies for effective marketing campaigns in the UK and internationally.

    World-class service

    We combine traditional, attentive customer care with a progressive research-led approach to bring sellers an exceptional service. Our insights come from our specialist team of researchers alongside our in-depth'on-the-ground' experience, which means you will always be aware of the latest market intelligence.

    Backed by this insight and able to draw on specialists in every aspect of housing, we offer the most extensive property service in the UK. We can guide you on how to enhance the sale value of your property through everything from planning consent to refurbishment and leasehold enfranchisement.

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    Getting started

    Purchasing a home is the largest investment most of us are likely to make, so it is essential to be properly informed. Searching property portals can be a good starting point, but it is also important to instruct an experienced estate agent. Their professional advice is an excellent resource and will offer further insight into the market.

    Talk to W.A.Ellis and the JLL group and you'll soon discover how our experts bring insight and guidance that cannot be found elsewhere. We're often asked to bring properties to buyers before they appear in the public domain.

    Being prepared

    The market moves quickly, so getting organised early can pay real dividends. Be ready to instruct a solicitor to draw up the purchase contract. Most importantly of all, get your mortgage in place as quickly as you can. Engaging an independent mortgage broker can help you find the right product and advice. Don't forget all the paperwork you'll need for your application, including proof of ID, bank statements and pay slips.

    Leasehold or freehold?

    A freehold property and the land it stands on are owned outright, making buyers responsible for the upkeep, maintenance and repair. Most houses fall under this category. Leasehold properties are only owned by the buyer for a defined period of time. Most apartments are leasehold.

    In a leasehold property, you pay ground rent and service charge to the freeholder. In return, they maintain the shared parts of the building and repair the exterior. After two years of owning a leasehold property, you can usually extend a lease subject to you and the freeholder qualifying. If a lease isn't extended by the end of the specified term, its ownership passes to the freeholder.

    Some properties in apartment blocks are for sale with a share of the freehold. This means that the residents collectively own the building and the land it sits on. As such, they're responsible for appointing a managing agent and setting service charges.

    The purchasing process

    Every purchase is different, but there are some set steps. The important point is to work with experienced agents that can support you at every stage.

    Step 1: The offer

    When you've found the home you want, make an offer through the estate agent. Negotiate if the vendor doesn't accept your initial offer, but don't forget that in most cases the agent is paid by the seller to achieve the best price. When you've agreed the price, the estate agent will prepare a Memorandum of Sale confirming the terms of the sale.

    Step 2: The critical period

    There is no binding legal obligation for a vendor to sell the property to the prospective buyer. Until contracts are exchanged, they can sell to someone else or withdraw the property.

    As a buyer, you could lose the fees for the professional services you've paid if the seller pulls out of the deal.

    You need to keep the ball rolling by instructing a solicitor to conduct searches, review the contract and negotiate any issues. You will also need to engage a surveyor to inspect the property. They'll either complete a basic assessment in the form of a home buyer's report or a full structural and building survey. Finalising the financing is important at this point as finance-related delays are a common cause of sellers pulling out. You'll need a formal mortgage offer letter from your lender, who will complete a valuation of your home.

    Step 3: Exchange and completion

    Contracts are signed and exchanged when both parties are happy with the terms of the deal. At this point a completion date is set and the buyer makes a deposit payment - usually 10% of the purchase price. You may forfeit this if you fail to complete the purchase.

    Costs and fees

    Budgeting carefully is important. Don't forget these additional costs:

    • Mortgage fees - for arrangement costs, valuation survey and legal services

    • Legal fees - for drawing up contracts

    • Local Authority searches - conveyancing

    • Land Registry fees

    • Stamp Duty Land Tax (SDLT) - which is 0% on the first £125,000 of the property price; 2% on the next £125,000; 5% on the next £675,000; 10% on the next £575,000; 12% on the rest (in excess of £1.5 million). SDLT is charged at 15% on residential properties costing more than £500,000 when companies and collective investment schemes buy them

    Moving and storage costs

    Worldwide reach

    With 230 offices across 80 countries, JLL is one of the world's leading property groups. For 25 years, we have worked with buyers and investors to help them acquire homes in London and the UK's key regional cities. We have multilingual teams in London to ensure a seamless service for investors from China, Russia and the Middle East. Plus we sell more than 4,000 new-build apartments every year, making us the go-to agency for developers.

    World-class service

    Our growing branch network in the UK, which is particularly strong in London, provides an end-to-end property service. This means you'll be able to access specialist advice on everything, from capital growth to rental yields and asset management.

    Ours is a progressive, insight-led service that draws on specialist research capabilities as well as on-the-ground experience. But the benefits of a personal, attentive approach are never overlooked. We'll work with you to understand your needs and help you achieve your aims.

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    Note: Markers represent the centre of postcodes, not exact locations

    Find us

    174 Brompton Road,
    SW3 1HP

    Telephone us

    Buying: 020 8012 4169  Local call rate

    Email us

    Contact us


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    *Guide Price: An indication of a seller's minimum expectation at auction and given as a “Guide Price” or a range of “Guide Prices”. This is not necessarily the figure a property will sell for and is subject to change prior to the auction.

    Reserve Price: Each auction property will be subject to a “Reserve Price” below which the property cannot be sold at auction. Normally the “Reserve Price” will be set within the range of “Guide Prices” or no more than 10% above a single “Guide Price.”

    Fees: This property may have associated fees with this, as it is an auction property. To find out more about the fees associated with this property please call W A Ellis, London on 020 7306 1600.

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