A specialist approach to marketing and selling properties with unique features. In this ever changing market and internet based property searching, there is real demand for an agency like us! We are proactive estate agents with 25 years experience selling houses in this area, identifying the best traditional media along with web based advertising to find the right buyer at the optimum price.
During the last 3 decades the property market has moved in distinct cycles, and we have all experienced the highs and the lows. We have now entered a new phase where our in depth knowledge providing more effective marketing and higher levels of customer service.
Our high levels of customer service and vendor contact will keep you fully informed at all times. Our business relationship provides you with ultimate confidence in achieving the best price for your individual home.
Local expertise means that we can provide valuable information for buyers and sellers alike. As our client, we will investigate all the relevant information so that we can accurately assess the potential saleability of your home. We won’t just look at recent property sales, we consider competition from similar properties currently on the market, road and rail links, school catchment areas, planning applications in the vicinity, and your particular requirements.
For a buyer, our local knowledge provides valuable information in assisting in the choice of area as well as the property. All our staff are local, fully trained and passionate about our area. We will rapidly gain the trust of a buyer so that they can accept our advice and recommendations.
Exposure of your property to the local market includes placement within our 4 office network, adverts in the Hunts Post and Cambridge Property News, and HR departments of all major employers.
Presenting your Property for Sale
Good advice and preparation can add thousands to your price and achieve a sale in a shorter time scale. First impressions really do count, as most buyers form an opinion within the first 20 seconds on entering a property. We will prepare a list of recommendations for you, starting with no cost options. For major alterations, we will source tradesmen for you to provide quotations and advice.
Successful and Targeted Marketing
Your property brochure will be professionally printed with eyecatching photography, floorplans and all the relevant information to persuade a buyer to view your home. Your input into preparing the brochure and adverts is vital. We will agree an advertising schedule to make the most of the potential market.
We also screen potential buyers. We will always accompany viewings, arrange open houses and help mitigate the potential difficulties that often arise from direct contact between vendors and buyers. We will qualify the financial ability of all links in the chain and respective legal positions.
Internet Strategy and Online Marketing
This now plays a crucial role in the successful sale and marketing of your property. With a new generation of buyers using the internet to search for a property, it is essential that your property is accessible via a range of different channels and media, not just Rightmove!
Our website is fast and informative. Every page has a property search area giving easy access to all our properties. We provide information about room sizes, floorplans, upto 12 photographs and local amenities. A buyer can create their own portfolio, request further information and arrange a viewing.
There are a number of portal websites. For years Rightmove has been recognised has the leading site. However, we like to spread the net, and upload to various different portal websites.
Social networking sites such as facebook and YouTube have quickly become a powerful and effective route to communicate with potential buyers. These two sites attract 1.5 billion users every month – sharing information with friends, peers and work colleagues. Our Facebook site has a search facility for all our properties.
The Guild of Professional Estate Agents
The Guild was established in 1993 with the objective of creating a “network of Independent estate agents working together to become identifiable as being significantly better than the rest”
With over 600 member agents, each carefully selected as a leading office in their area, The Guild is now the leading network of Independent estate agents.
As exclusive members, they have access to a wide range of unique services, compelling marketing techniques and powerful marketing intelligence, designed to provide you with the level of service you deserve.
The Powerful National Network helps thousands of people move home across the UK every year. Promoting your property through the network significantly improves the chances of your home being viewed by potential buyers across the country. We refer home movers through the network in two ways. Firstly, the referring member registers the buyer online listing all the relevant property requirements. Secondly, a dedicated member of the Guild team liaises between the buyer and the agent receiving the referral. If a sale is made, then both agents share the sales commission.
Trust and Confidence. Buying and selling property ranks as one of the most stressful experiences that we go through. As Guild members, we are “best in class”, and all the staff have passed the rigorous Guild Associate exams. We adhere to a strict Code of Conduct and are members of the Property Ombudsman offering a redress scheme for members of the public.
The National Property Centre is located in prestigious offices in Park Lane, London, close to Marble Arch. The Park Lane staff are highly trained and experienced in assisting buyers to locate suitable properties, providing appropriate details to raise interest and direct any enquiries to the relevant estate agent.
We can position your property right in the heart of the London buyers, attracting a wider audience of potential purchasers seeking to re-locate from London or purchase an investment.
The Park Lane office also organises regular Property Exhibitions, where your home can be featured.
Regional Property Magazines are produced every six weeks. These quality property guides are available regionally and are distributed throughout the network of Guild member agents.
We pride ourselves in keeping you informed of all the important stages throughout the whole process of selling your home. Viewing feedback, market updates, statistics from portal websites, monthly review meetings and a weekly after sale progress report. All this information is also available through online tracking via our website – 24/7. We firmly believe in giving all our vendor complete accessibility to their property progress. We will also provide you with a 24/7 vendor hotline!
Our sales team have all passed the Guild Associate exam. This means they are fully trained in all aspect of the sales process and how to make the most of a potential lead. As good quality estate agents we have the entrepreneurial drive to create sales opportunities and successfully complete a property sale.
The Premier Service
The Guild’s Premier Service offers a compelling and unique way to promote your property and thereby attract more motivated buyers.
This includes the following elements:
A Vendor Interview – lively and informal editorial about your property by an experienced journalist, summarising the highlights and lifestyle experienced by you.
Professional Photography – 12 high quality, well composed photographs designed to present your property in the best light
Quality Property Brochures – 8 page professional brochures with laminated front cover
Page Turner – an online version of the property brochure which is uploaded to websites, or e-mailed to potential buyers
Approved EPC and Floor Plan