Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information. Below are some key highlights of our privacy policy, however you can still view our full privacy policy here.
This privacy policy covers the following companies in our group: Rightmove PLC, Rightmove Group Limited, Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited. We operate the following websites: www.rightmove.co.uk, https://hub.rightmove.co.uk/, https://rentalservices.rightmove.co.uk/ and https://plc.rightmove.co.uk/ as well as our mobile application.
We also own HomeViews Platform Limited which operates the following site www.homeviews.com. Their privacy policy can be viewed here: https://www.homeviews.com/privacy-policy
We provide our platforms so that we can offer the following:
We collect the following categories of personal data:
We process personal data that we receive from:
We rely on a mixture of performance of contract, legitimate interests, consent and legal obligations to process your personal data in order to:
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information. In some circumstances we may anonymise your personal information so that it can no longer be associated with you.
We may share your data with the following types of companies to provide our services to you:
We predominantly store and process your personal data in the European Economic Area (EEA). However, in some circumstances it may be transferred to, stored or accessed outside the EEA. As such we will ensure we have appropriate safeguards and security measures in place to protect your data.
We may profile your activity on our sites, and platforms to help us better understand your needs and home moving stage so that we can customise your experience on our sites, suggest services that may be of interest to you, tailor our communications with you and to identity opportunities to improve training and insights with us and our members. We do not make automated decisions which will have a legal or similar effect on you. The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them.
You can always object to profiling by emailing us at: dpo@rightmove.co.uk.
The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them.
Use of AI
We use AI, machine learning models and other similar technology to help us analyse trends, improve our platforms and services, enhance our customer services, better understand your needs, to provide you a more customised experience on our platforms and to improve our communications with you. We do not use AI to make any automated decisions which will have a legal or similar effect on you.
You can exercise any of your rights (right to access, rectification, erasures object or restrict processing, request that we transfer your data to another data controller, or withdraw consent where you have given us consent in the past) by contacting us at: dpo@rightmove.co.uk or writing to the Data Protection Officer, Rightmove, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. We will require proof of ID to confirm your identity.
If you have given us permission, we’ll send you marketing messages either directly from us or on behalf of our members or partners. We will customise our communications with you based on your use of our platforms. You are in control and can opt out of direct marketing at any time by contacting us or updating your preferences.
If you have any questions about this policy, how we use your personal data, wish to exercise any of your rights, or want to report a suspected breach of your personal data, please contact us at dpo@rightmove.co.uk or alternatively you can write to the Data Protection Officer, Rightmove, 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, MK7 8LE.
This Privacy Policy covers Rightmove PLC and any of Our subsidiary companies under Section 1159 Companies Act 2006 (referred to as “We” or “Us” or “Our” or “Rightmove”) with the exception of HomeViews Platform Limited . These include:
We are the providers of the Rightmove mobile application software (referred to as the “App”) and the websites www.rightmove.co.uk, https://rentalservices.rightmove.co.uk/, https://hub.rightmove.co.uk/ and https://plc.rightmove.co.uk/ (referred to as the “Site”) (together referred to as “Our Platforms”) and any other Services We may operate in the future.
We also own HomeViews Platform Limited, registered in England number 10290376. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 284561774. HomeViews Platform Limited “HomeViews” which operates the following site www.homeviews.com. HomeViews Privacy Policy can be viewed here: https://www.homeviews.com/privacy-policy.
“Members” include estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, mortgage brokers, other lenders and financial institutions, Government departments, executive agencies, quangos, Acedemia institutions, and selected CRM software providers. We are not an estate agency.
“Partners” are selected companies whom We choose to work with to offer complimentary Services such as financial services (e.g. mortgage in principle), currency exchange, utilities and broadband.
“Services” or “Service” include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords’ contents and/or liability insurance, tenant’s contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools and financial services (which includes mortgage in principle decision and mortgage calculator).
“Rightmove” means Rightmove Group Limited and its subsidiary companies.
We provide Our Platforms so that:
References to “Users”, “You”, “Yourself” or “Your” is a reference to individuals using Our Platforms or Services.
References to “Personal Information” means information that will allow Us to identify You and is set out in more detail in the “Personal Information We Collect” sections below.
We are committed to protecting Your privacy. This privacy policy (referred to as the “Policy”) explains how and for what purposes We use the Personal Information collected about You when You use the Site or download and use Our App on Your mobile device (“Device”). Please read this Policy carefully.
In the tables below We set out the types of Personal Information We collect, where it comes from, why We collect it, Our lawful basis for processing the Personal Information and how long We will keep it for.
Our Platforms are not intended for anyone under the age of 18 (referred to herein as “Children” or “Child”). Except in the limited circumstances set out below in the “Tenant and Guarantor Referencing” table, We do not knowingly collect or process Personal Information relating to Children. If You become aware that Your Child has provided Us with Personal Information without Your consent, please contact Us on dpo@rightmove.co.uk and We will, upon verification, delete such Personal Information.
If You have a query about Personal Information relating to Your property on the Platforms, please contact Your estate agent or lettings agent directly or alternatively contact Us on talk-to-Us@rightmove.co.uk.
We recommend You contact Us via email. If You prefer to correspond with Us via post, there may be a delay in Us receiving and responding to Your postal enquiries and therefore email correspondence is recommended for a quicker response.
If You would like to stop receiving direct marketing from Us please contact Us via email at talk-to-Us@rightmove.co.uk or please write to the Customer Services Team, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE and where possible include a copy of the communications You have received.
If You have any questions about this Policy or Our use of Your Personal Information or would like to submit a subject access request or exercise Your other data subject rights, please contact Our Data Protection Officer/Team via email at dpo@rightmove.co.uk or please write to The Data Protection Officer, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. If You are located outside the UK but within the EEA, You may wish to contact our EU representative either by email at contact@privacy-legal.de or please write to: Rightmove EU Representative C/O Wodianka privacy legal GmbH Dockenhudener Str. 12a, 22587 Hamburg, Germany.
We will use this information for a number of reasons including:
We have a legitimate interest to process this Personal Information. These legitimate interests are:
We will stop advertising a property when We are instructed to do so by Our Members. However, the property information will remain available on the Platforms as historical property information to allow Users and Our Members to benefit from Services such as identifying previous for sale or sold prices (please see the “Historical property data” section below for further information).
We will use this information:
We have a legitimate interest to process this Personal Information. These legitimate interests are:
To the extent that property data is also Personal Information, it is generally the case that it ceases to be Personal Information over time. The historic property data is retained by Us whilst it is required by Us to provide the Services summarised in the “Why We collect it” box.
We will collect the Personal Information that You give to Us when using Our Platforms or Services:
Enquiries to Our Members:
Registered Users
General Use of the Platforms:
Communications:
Investors:
Insurance and tenant related services:
Financial Services: If You choose to apply for a mortgage in principle or use Our mortgage calculator, You will be asked to provide Personal Information about Yourself. For more information, please see the “Financial Services” section in this Policy;
Human Resources: Personal Information You provide Us when applying for a job vacancy at Rightmove, such as Your CV and covering letter.
Journalists: Where You contact Us as a journalist, We will retain contact data and other Personal Information You may choose to provide Us with.
We will use this Personal Information:
Enquiries to Our Members:
Registered Users
General Use of the Platforms:
Communications:
Investor Relations:
Insurance and tenant related services:
Financial Services:
Human Resources
Journalists:
We will store the Personal Information summarised above for the following periods:
Enquiries to Our Members:
Registered Users:
General Use of the Platforms:
Communications:
Investors:
Insurance and tenant related services:
Financial Services:
Human Resources:
Journalists:
HomeViews
Our Members
Credit Reference Agencies:
Human Resources:
Journalists:
Tenant and Guarantor:
Landlord:
Referees:
General:
Tenant and Guarantor:
Landlord:
Where a tenant reference is being conducted on a tenant that is looking to rent Your property, We may use Your Personal Information to:
Where You choose to purchase an insurance policy, We may pass Your details to Our Member who manages Your rental property so they can maintain records of who has a policy in place.
Where You enquire about insurance or purchase insurance, We collect data on vulnerabilities in order to support You and improve Our Services to You.
In order to provide a follow up reminder email regarding Your insurance quote or partial completion of the quote form.
Referees:
General
Tenant and Guarantor:
Landlord:
Referees:
General:
Tenants, Guarantors, Landlords and Referees:
In the course of providing Our Services We collect Personal Information when You apply for a mortgage in principle via Our Platforms. When You start Your application, You provide Us the following Information about Yourself and other applicants (who are party to the mortgage in principle and have agreed to You submitting their Personal Information to Us):
We may from time to time profile Your activity when using Our Services or Our Platforms.
This profiling is based on telephone and email enquiries You send to Our Members, properties advertised on Our Platforms, cookies, Your activity on Our Site, information You either provide Us or We collect in the course of using Our Platforms and Services (such as living situation, property ownership and what Services You utilise on Our Site etc.). We may use this information both now and, in the future, to identify or indicate:
It takes place to help Us and Our Members:
You can always object to Our profiling by emailing Us here dpo@rightmove.co.uk. Any profiling data that We hold about You will only be kept for as long as is required to perform the Services to Our Members and provide Our Platforms and Services to You.
We make use of AI, machine learning, and other similar technologies (“AI”) to improve Our site, services and communications. We do not use AI to make any automated decisions which can have a legal or similar effect on You. Examples of how We use AI include:
Personal Information You provide Us may be shared between Our subsidiaries in order to:
Where You have consented, We may Use Your Personal Information to provide direct marketing messages to You; either directly from Us or on behalf of Our Members or Partners. We will customise Our communications with You based on Your use of Our Platforms. You can opt out of direct marketing at any time from Our entities below by:
It may take up to 72hours from the time You receive confirmation from Us that Your preferences are being updated to unsubscribe You from direct marketing.
The types of things that We may do include:
You can request the list of Our Members from whom We send marketing by contacting Our Data Protection Officer.
You can always make use of Our Platforms and Our Services without having to agree to direct marketing.
From time to time, We may review Our marketing consent wording and ensure it remains compatible with the intended purpose. We will notify You of any material changes and give You the opportunity to manage Your marketing preferences.
When You opt out of receiving direct marketing from Us, You will still continue to receive transactional messages from Us regarding Our Platforms and Services. We have a legitimate interest to send You these communications, examples of which include:
Where You have agreed to participate and feature in videos, images and photos for Us, these will be used for the purpose outlined to You at the time, which can include to promote Rightmove or its subsidiaries. This will be retained for no more than 3 years after the purpose has ended. We have a legitimate interest to use these on any of Our Platforms or 3rd party social media platforms.
If You have any concerns about the properties advertised on the Platforms, please contact Us at dataquality@rightmove.co.uk and We will endeavour to resolve the issue promptly.
If You are a vendor or landlord of a property that is being actively marketed on Our Platforms and You want this removed, please contact Your estate agent or lettings agent directly in the first instance.
If You have concerns about historical property information about a property featured on Our Platforms and You can prove to Us that You have a valid association to that property, please contact Us at sold.prices@rightmove.co.uk.
We retain access to all Personal Information that We have collected from You or about You. Once Your Personal Information has been passed to one of Our Members in the course of providing Our Services (most typically when You communicate with an estate agent through Our Platforms) then Our Member will have a copy of the Personal Information that You have provided within Your enquiry and Your contact details which they will use to get in touch with You.
Property data, it is provided to Us by Our Members (or third parties that act on their behalf). Our Members (or any third party that acts on their behalf) will be responsible for Personal Information in their possession and that Personal Information will be subject to any privacy terms or policies that the Member has in place. We are not responsible for use (or misuse) of Your Personal Information by any of Our Members.
When Our Services are available via the websites of Our partners or Members, those partners or Members may have access to Your Personal Information. We may also have links to other third party websites from Our Platforms. Clicking on those links or enabling those connections may allow third parties to collect or share Personal Information about You. We are not responsible for the content, security, privacy policies and practices of any other third party websites, even if You access them using links from Our Platforms or if You can access Our Platforms or use Our Services from them. We recommend that You check the policy of each website that You visit and make sure that You are comfortable with the terms of such policies before You visit them or provide any Personal Information to them.
If Our business is sold or merged, or if We sell or buy any business or assets, We may disclose Your Personal Information to the prospective seller or buyer of such business or assets. We will make sure that any such transfer is done in a secure way.
If We offer or supply a Service to You that is provided on Our behalf by a third party, We may have to pass Your Personal Information to them in order to deliver the service. The categories of third parties (who are acting as Data Processors which means they are responsible for processing Personal Information on behalf of Us) include:
We may also use third parties to provide Services on Our behalf which may include processing (but not using themselves) Your Personal Information; for example, to complete partial addresses or to augment the Personal Information We hold about You. In either case, We will not pass Your Personal Information to anyone who is not also subject to adequate privacy commitments in Our contract with them.
Where You are undergoing tenant referencing, obtaining a quote for or purchasing tenant and insurance related services We have to share Your Personal Information with the following external parties set out below for the purposes set out in Our “Tenant and Guarantor Referencing” table above.
We may be required to share Your Personal Information with the following external parties:
We require all Our third party service providers to respect the security of Your Personal Information and to treat it in accordance with the law. We do not allow Our third party service providers to use Your Personal Information for their own purposes and only permit them to process Your Personal Information for specified purposes and in accordance with Our instructions.
You can request a list of Our third party partners and affiliates by contacting Our Data Protection Officer.
The Personal Information that We collect from You may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for Us or for one of Our suppliers or contractors. Territories outside of the EEA may not have equivalent legal protections to those that apply within the EEA, but We are under a duty to make sure that Our suppliers and contractors located outside of the EEA continue to take all steps reasonably necessary to ensure that Your Personal Information is treated securely and in accordance with this Policy. We will use Standard Contractual Clauses and/or the UK-US Data Bridge for transfers to the United States of America. By submitting Your Personal Information to Us, You agree to this transfer, storing or processing.
Unfortunately, the transmission of Personal Information via the internet is not completely secure. Although We will do Our best to protect Your Personal Information, We cannot guarantee the security of Your Personal Information transmitted to Our Platforms; any transmission is at Your own risk. Once We have received Your Personal Information, We will use strict procedures and security features to try to prevent unauthorised access.
We follow strict security procedures to ensure that Your Personal Information is not damaged, destroyed or disclosed to a third party without Your permission and to prevent unauthorised access to it. The servers and cloud based technology that store the Personal Information are kept in a secure facility with restricted physical access and We use secure firewalls and other measures to restrict electronic access. If We are working with third parties, We will require them to have in place similar measures to protect Your Personal Information.
Only employees who need access to Your Personal Information to perform a specific job are granted access to personally identifiable Personal Information. In addition, We limit access to Your Personal Information to those agents, contractors and other third parties who have a business need to know. They will only process Your Personal Information on Our instructions and they are subject to a duty of confidentiality.
We may require You to co-operate with Our security checks and provide identification before We disclose Personal Information to You. If You are a registered User, You can update the Personal Information held in Your My Rightmove account (that You give Us) at any time by viewing Your My Rightmove page.
Where We have given You (or where You have chosen) a password which enables You to access certain parts of the Platforms, You are responsible for ensuring Your password is unique and for keeping this password confidential. We ask You not to share Your password with anyone.
We have procedures in place to deal with any suspected Personal Information breach and will notify You and any applicable regulator of a breach where We are legally required to do so.
We recommend You do not use public or shared devices where You are providing Your Personal Data to Us (such as mortgage in principle applications, sending enquiries about properties, requesting a quote etc) and take appropriate steps to ensure You have removed any local storage or session-based data from your shared/public Device.
You have the right to ask Us not to process Your Personal Information at any time.
You have the right to use Our Platforms without consenting to direct marketing and the communication services that We provide. We will inform You (before collecting Your Personal Information) if We intend to Use Your Personal Information for such purposes or if We intend to disclose Your Personal Information to any third party for such purposes. We always use the most recently submitted form to be Your current consent status. If You are a registered User, but not signed in when You submit a form, We will not be able to Use Your saved settings so will deem Your consent choice to be as per the form You submit at the time. You can exercise Your right to prevent such processing by selecting the specific options in the fields or forms when You become a registered User.
You also have a right to:
Where We process Your Personal Information because You have given Us Your consent to do so, You have the right to withdraw Your consent at any time.
Where We process Your Personal Information under legitimate interests, if You object to processing, this will not affect any processing which has already taken place. In some limited instances, objecting to processing of all Your Personal Information may mean You are not able to use some of Our Services or Platforms.
To exercise any of these rights, please contact the Data Protection Officer whose contact details are provided earlier in this Policy. We will need to request specific information and identification documents (such as passport, driver’s license, title deeds etc.) from You to help Us confirm Your identity. This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it and to ensure we are only acting on the instructions of the data subject. We will delete this ID within 7 days receiving it. We may also contact You to ask You for further information in relation to Your request to speed up Our response.
We try to respond to all legitimate requests within one month. Occasionally it may take Us longer than a month if Your request is particularly complex or You have made a number of requests. In this case, We will notify You and keep You updated.
As part of Our Data Protection obligations and to help Us improve Our Service, We maintain a register of Data Subject Right Requests which contains limited Personal Information (email address, type of request, reason for request, resolution, reference number, application number etc.). These records are only available to Our Data Protection Team or those with a need to know and would only be made available to the Information Commissioner’s Office upon request. We will retain these records for up to 6 years from the conclusion of the Data Subject Right Request, after which any Personal Information will be anonymised.
You have the right to complain to the Information Commissioner’s Office if You feel unhappy with the way We process Your Personal Information. Please visit www.ico.org.uk for more information.
We take the security and privacy of Your Personal Information seriously and have implemented appropriate technological and organisational measures to protect your Personal Information. If you suspect Your Personal Information may have been breached, misused, or are concerned about the security of Your Personal Information please contact us on DPO@rightmove.co.uk.
It is important that the Personal Information We hold about You is accurate and current. Please keep Us informed if Your Personal Information changes during Your relationship with Us.
Like many website and App providers, We use “cookies” to enable Us to personalise Your visits to Our Platforms, simplify the signing-in procedure, keep track of Your preferences and to track the usage of Our Platforms. We use a mixture of third and first party cookies. Our lawful basis for using cookies are as follows:
Some web browsers incorporate a “Do Not Track” feature. Currently, as there is not yet an accepted industry standard for how to respond to Do Not Track signals, Our Services and Our Platforms do not currently respond to such signals, however You can:
For full details about what cookies We set and why We use them, please see Our Cookie Policy available here. Whilst Our Apps do not use cookies, We do use similar technologies to collect information via Our App, for more information about data We collect which is stored on Your device and how We use it, please view Our App Data Storage Policy available here.
If You use the HomeViews platform, a separate Cookie Policy is in place which can be viewed here
As well as providing the Services on Our Platforms, We also feature advertising from third parties. We use a range of advertising partners and technologies to help deliver third party advertisements on Our Platforms which may be relevant to You. To help ensure the advertisements are relevant, We match property listings data, information from cookies and clickstream data to create audience segments. We share Our audience segments with Our advertising partners and only allow certain companies to purchase advertising space on Our Platforms. For example third parties may wish to display advertisements to Users of Our Platforms which We deem as being renters and therefore We will offer space On Our Platforms where renters visit.
We use different technologies and practices for advertisers to purchase advertising space on Our Platforms. This includes Us selecting advertisements through a bidding process from selected companies which allows real-time advertising on Our Platforms, working with digital agencies or directly with third party advertisers. You can request a list of the partners with whom We work by contacting Our Data Protection Officer.
To help Us deliver third party advertisements on Our Platforms We do use Cookies. For more information, please see Our Cookie Policy available here.
For Our tenant referencing, insurance, tenant and financial Services, We do collect special categories of Personal Information about You (this may include Your race or ethnicity, information about Your health and any criminal convictions). We rely on explicit consent to collect and process this data, however for some information being for insurance products We may rely on ‘insurance’ as Our condition of processing. We may collect data on vulnerabilities You disclose to Us. This is on order to support You and improve Our Services to You and We will share this with insurance providers where an insurance sale is made and where Your consent is obtained. We only keep this information for as long as is necessary. We employ appropriate technical and organisational measures to ensure Your Personal Information is secure.
We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from Your Personal Information but is not considered Personal Information in law as this data does not directly or indirectly reveal Your identity. For example, We may aggregate Your usage data to calculate the percentage of users accessing a specific feature on Our Platforms. However, if We combine or connect aggregated data with Your Personal Information so that it can directly or indirectly identify You, We treat the combined data as Personal Information which will be used in accordance with this Policy.
We will only use Your Personal Information for the purposes for which We collected it, unless We reasonably consider that We need to use it for another reason and that reason is compatible with the original purpose. If You wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact Us. If We need to use Your Personal Information for an unrelated purpose, We will notify You and We will explain the legal basis which allows Us to do so. Please note that We may process Your Personal Information without Your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may change the terms of this Policy at any time. Any changes We may make to this Policy in the future will be posted on Our Platforms and displayed on-screen when You use Our App.
You may be required to read and accept any revised Policy to continue Your use of Our Platforms. The amended terms will be made available with new uploads or updates of the App and will be displayed in the Privacy Policy section of the App.
Please check back frequently to see any updates or changes to this Policy, as You will be deemed to accept such changes from Your continued use of Our Platforms.
Issue date: 18th September 2024