Rightmove App Data Policy

Here at Rightmove, when you use our app we collect information about how you use it, how you interact with us, and information about your device.

We use similar technologies to cookies to collect this information through the app and store them on your device.  We’ve categorised these into 3 areas:

  • Strictly Necessary
  • Functional
  • Targeting and Tracking.

 


Strictly Necessary

This information helps the app respond to you seamlessly and efficiently. It includes basic function information, which is needed to make the app work.

 

AppData StoredWhat it's used forDuration
IOS• Last attempted login until you have successfully logged in.
• Successful log in to the app.
• Security verification token.
• To facilitate user log in, so you don’t have to re-authenticate each time.
• To authenticate requests.
13 months
IOS• Consumer ID.
• Site ID.
• Email address.
• Postcode.
• Name, first and last name.
• Address.
• Phone number.
• Property enquiry message.
• Whether you are selling or renting a property.
• Whether you would like an online viewing.
• Whether you would like a property valuation.
• To store contact preferences for marketing purposes.
• To pre-populate enquiry forms with information you have previously submitted.
• Consumer details (Site ID and Consumer ID) are also used:
o for authentication on our servers.
o for analytics for reporting purposes.
o to keep your consent requests up to date.
o to ensure display of sold properties is relevant to your location.
o to ensure relevancy of content displayed.
o to improve your experience of the app.
13 months
IOS• Recent search locations.
• Search filters.
• Search results.
• Saved properties.
• Saved searches.
• Local homepage adverts.
• To remember your search preferences so they can be displayed on the app to provide you with a more efficient search experience.13 months
IOS• User ID.• For debugging and resolving technical issues.
• Used for analytical purposes to understand usage of the apps and features.
13 months
Android• Local homepage adverts and locations.
• Recent search locations.
• Saved properties.
• Last selected search filters.
• Last searched location.
• Saved searches.
• Search results view preferences.
• Last search location.
• To remember your search preferences and filters to ensure information shown is based on your search area.
• To pre-populate search fields from your last search to provide you with a more efficient search experience.
13 months
Android• First time app is launched.• To onboard you when you first launch the app.13 months
Android• Consumer ID.
• Site ID.
• Email address.
• Name, first and last name.
• Address.
• Postcode.
• Country.
• Phone number.
• Property enquiry message.
• Whether you’re selling or renting a property.
• Whether you would like an online viewing.
• Whether you would like a property valuation.
• Used to pre-populate enquiry forms with information you’ve previously submitted in enquiry forms.
• To show your registered email on your account page.
• Consumer details (Site ID and Consumer ID) are also used:
o for authentication on our servers.
o for analytics for reporting purposes.
o to keep your consent requests up to date.
o to ensure display of sold properties is relevant to your location.
o to ensure relevancy of content displayed.
o to improve your experience of the app.
13 months
Android• Whether tooltip for saved properties has been shown.• To improve user experience to ensure tooltip pop up doesn’t re-appear once you’ve seen it.13 months
Android• Security verification token.• To facilitate user log in, so you don’t have to re-authenticate each time.
• To authenticate requests.
13 months
Android• User ID.• For debugging and resolving technical issues.
• Used for analytical purposes to understand usage of the apps and features.
13 months
Android & IOSApps survey tool:
• Media gallery feature interaction
• Media gallery survey interaction.
• Saved properties create list feature interaction.
• Saved properties create list survey interaction.
• To ensure you are only displayed a functionality feedback survey the appropriate number of times.

• To ensure the survey is only displayed at appropriate times based on your usage of the features being surveyed.
13 months
Android & IOSApp tool tips:
• Show saved properties filters tool tip.
• Shows create list for saved properties tool tip.
• To ensure you are only displayed tool tips for functionality the appropriate number times.13 months
Android & IOSEnhanced rental leads data:
• Move in date.
• Length of tenancy.
• Who you are moving in with inc. no of children and no. of adults.
• Whether any occupants smoke.
• Whether any occupants have pets inc. type and no.
• Whether renting in UK.
• Employment status.
• Message to agent.
Where you are enquiring about a rental property, you may be provided the option to complete additional questions to help the letting agent determine your suitability for a property. We store this information to help you pre-populate this form in the future.13 months


Functional

This information helps the app give you a more relevant experience.  We currently do not collect Functional information through the app and store it on your device.

 

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Targeting and Tracking

This information helps us understand your interactions with the app, so we know more about what you need the next time you use it.

 

AppNameWhat it is used forDuration
Android• Whether you have been onboarded.• To establish whether you have seen the onboarding, your interactions with the app and whether you are a first-time user of the app.13 months


Further information

If you’d like more information about how we use cookies on our mobile and desktop website, please see our Cookie Policy.

For further information on how we use your personal information please see our Privacy Policy.