Cookies

What are Cookies?

Cookies are small files which are stored on a user's computer and hold data relating to a specific website. Cookies are placed on the user's computer by that website and accessed each time a user browses the site. We primarily use cookies to collect data to help us improve our website by seeing which parts of the site are being used, how users are navigating to each page and what items on each page they prefer to click on. Nonetheless we would like you to know which cookies Rightmove employs, why we use them, and give you the option to opt-out of us using them on your device if you wish.

Below we have listed each of the cookies that our site sets, with detail as to why we use them. For those that want a little more information, we've added information which details the exact purpose of every cookie we create. Lastly, we've included information about the time the cookie is kept on your system (is it kept after you leave the site, to be used when you return − persistent − or deleted once your visit is completed and only used for that visit − session).

You can opt-out of certain cookie types by going to the cookie preference centre. Opting out will apply only to the browser or device that you are currently using, so you may need to change these settings again if you use other browsers or devices to browse the web.

We will make every effort to recognise and respect your choices; however there is a small chance that not all cookies and similar methods of data capture will be covered by these settings. If this is a concern to you then we recommend that you change the settings in your browser. If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

1. Strictly necessary cookies

Some cookies are essential in order to enable you to move around the website and use its features. Without these cookies, we will not be able to connect you to our site properly.

We spend a lot of time and effort ensuring that our site remains available all the time; to do that we have web servers running in many different locations. In order to ensure that your journey through the site works properly we like to keep you connected to the same locations. It also allows us to spread the load, meaning our site remains as performant as it can be.

For visitors to our professional users site RightmovePlus, authentication cookies give the added reassurance of site security. These cookies ensure that only authenticated users have access to RightmovePlus, thus keeping our site as safe as possible. If you have any queries or require more information on this please email security@rightmove.co.uk

Cookie Name Description
ASP.NET_SessionId used for managing user session on investor site
JSESSIONID used for managing user session
svr -
rmsessionid -
svp2 -
cks_policy -
_dc_gtm -
TS -
beta_optin Use to tailor website content so that it is relevant to you
OptanonAlertBoxClosed Consent banner and preference centre closed for OneTrust CMP
OptanonConsent Consent cookie for OneTrust CMP
__cf_bm -
branch -
channel -
eupubconsent -
switchable. Used for internal functional tests
PDC Remembers information you have provided about yourself so that you can fill in contact agent forms quickly and easily
sva Keeps visitors to our professional users site, Rightmove Plus, on the same set of infrastructure
svp Keeps visitors to our professional users site, Rightmove Plus, on the same set of infrastructure
sso2 Allows log in to continue between these sites for agents
sso2v Authentication cookie to verify a visitor to our professional users site RightmovePlus
siteType To remember your preference for viewing the Full site on your Mobile phone
hsid Used to maintain user sessions on our investor site
cookieLevel Used to control the display of the Cookie policy banner for the investor site
jsts Secures data input by our professional users against corruption
permuserid Used to identify your browser and device across sessions
X-RM-Feature-Overrides Used for controlling feature switch state

Local Storage

In addition to cookies, local storage allows us to use a tiny bit of space on your machine to store information, in much the same way as cookies. We use this to store information which, we feel, enhances your journey through the site by remembering previous actions and making them default for the future. All local storage is persistent, with no expiry.

Local Storage Name Description
typeAheadHist Holds a history of locations typed into search, so that these appear first in the list when you start searching again
RIGHTMOVE.UTIL.userPreferences Stores the channel (lettings, sales etc) that you last searched in, for Draw a Search
pcrLocationList Last 10 searched for postcodes across the site, used for Price Comparison report
RM.recentSearches_* family Stores your recent searches
RMmobile.contactagent_channel To hold the information you have provided when contacting an agent to pre populate the form for you next time around.
hiddenProperties Used to remember if a user has chosen to hide a property or not.

2. Functional cookies

These cookies allow us to understand how people use our website and where they came from, so that we can measure and improve the performance of our website, as well as to remember your preferences. They help us see which pages are the most and least popular, and how visitors move around the Rightmove website. These cookies also allow us to give you tools like videos and currency converters. When we use the information from these cookies it is grouped together and therefore anonymous. If you do not allow these cookies we will not know when you have visited our website and will not be able to monitor its performance.

Cookie Name Description
_ga Tracking cookies set by Google Analytics
_gaRM_gid Tracking cookies set by Google Analytics
_gat_ Tracking cookies set by Google Analytics
__utm Tracks where user comes from.
_gat -
ai_session -
ai_user -
ARRAffinity -
ki Manages survey for House Prices
rmmv Allows us to show a different version of test pages to individual visitors
sso2p used for one time login
vuid -
lastViewedFeaturedProperties Pipe separated list of last viewed featured property identifiers
topPCRSearch Used to store latest price comparison report search locations so that when you return you get the information you're likely to want
_gaexp Targeting cookie set by Google Analytics
_gaRM Targeting cookie set by Google Analytics
_gid Google Analytics User Identifier
androidAppMentioned Used to decide whether to show link to download app when accessing the Rightmove website from an Android device
AWSALB -
cmL Remembers the last commercial sales location you searched in, so that we can show you relevant hot properties
cmS Remembers the last commercial sales location you searched in, so that we can show you relevant hot properties
cuid Consumer User Id is used to keep track of a user's consent preferences for contact from Rightmove and identify their home postcode, where that data is also held in Rightmove's consumer records, to personalise your home hunting experience
ghost-sessionId Used to keep ghostrec session
ghost-taskId Used to keep track of the current ghostrec task
ghostrec-usability Used to enable remote usability testing
hideKWFeedback Used to keep track of whether a user has given feedback or dismissed the feedback bar for keywords sort feature
ipadAD Tracks if user has seen the iPad advert yet or not
iphoneAD Used to decide whether to show link to download app when accessing the Rightmove website from an iPhone device
iphoneAppMentioned Used to decide whether to show a link to download the app when accessing the Rightmove website from an iPhone device
loginnotes Used to decide whether to show help information when you log in
MobileCurrentLocationSortOrder Remembers your last chosen sort order for a current location based search on the Mobile site, so we can apply that order automatically to your future current location searches
MobilePointSortOrder Remembers your last chosen sort order for a Point based search on the Mobile site, so we can apply that order automatically to your future point searches
MobileRegionSortOrder Remembers your last chosen sort order for a Region based search on the Mobile site, so we can apply that order automatically to your future searches
MobileSoldSortOrder Remembers your last chosen sort order for a sold prices search on the Mobile site, so we can apply that order automatically to your future searches
onetime_login used for one time login
onetime_register used for one time registering
optimizelyBuckets -
optimizelyEndUserId -
optimizelyPendingLogEvents -
optimizelySegments -
osLsId Remembers the last overseas location you searched in, so that we can show you relevant hot properties
propertyDetailsResultsCarousel Used to remember your preference on displaying the property details results carousel
propertyHuntGameState Tracks if user has the property hunt game activated
RM_Register used for RM registration
rmrcm Used to recognise that you have seen the "maximum 300 results" message so we don't bother you with it again
sb-closed Stores if the user has dismissed the app ad banner
sb-installed Stores if the user has viewed the app in the app store from the app ad banner
seenMapFeedbackBar Used to keep track of whether a user has given feedback or dismissed the feedback bar
splash_screen Used to keep track of whether a user has seen the verification splash screen in Rightmove Plus
studentGridOrListView Stores whether you have decided to view student results as a grid or a list, so that you get your preferred experience every time
UID Tracks unique visits for ComScore, an industry standard metrics company
UIDR Tracks unique visits for ComScore, an industry standard metrics company
wcilCriteria Remembers your last chosen criteria on the "Where can I live?" feature so we can apply that order automatically to your future searches
wooMeta Tracking for Woopra Analytics - a similar tool to Google Analytics
wooTracker Tracking for Woopra Analytics - a similar tool to Google Analytics
ubvt allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page.

3. Targeting and tracking

These cookies record your visit to the Rightmove website, the individual pages you visit, the links you follow and the type of device you use. We will use this information to make the Rightmove website and the adverts we show you more relevant to your interests. Our use of these cookies might also mean that you may see Rightmove adverts when you visit Facebook. These cookies record your activity on the Rightmove website and our partners may use that information to show you adverts that they think you will be most interested in when you visit other websites. Our partners may also use information recorded by these cookies to see how well their adverts are performing. If you do not allow these cookies, you may see more content and adverts that do not match your interests.

Cookie Name Description
cdUserType Use to tailor website content so that it is relevant to you
GoogleAdServingTest -
__gads -
advanced_ads_page_impressions -
advanced_ads_browser_width -
_gcl -
_fbp -
_hjIncludedInSample -
_twitter_sess -
1P_JAR -
ccuid Consumer User Id
CONSENT -
ct0 -
external_referer -
GPS -
guest_id -
IDE -
NID -
personalization_id -
player -
PREF -
svs -
TPC Stores information about your search preferences to help us only show relevant promotions to you
tuuid -
tuuid_lu -
uan -
VISITOR_INFO1_LIVE -
YSC -
_gcl_au -

We use cookies from third party advertising partners to deliver relevant advertisements to you both on the Rightmove website and on other websites. Below is a list of our advertising partners. To opt-out of a third party's use of cookies and behavioural advertising you must visit its website and follow its specified opt-out procedures.

Google

You can learn how Google uses information from sites or apps that use their services by visiting their website.

If you don't want Google to use information based on your Rightmove activity for the purpose of showing you more relevant advertisements, you can opt out by following the instructions specified on their website.

For reference, Google operates the Google Display Network (comprising partner websites and some Google properties like YouTube), Google online ad serving products and the Google Ad Exchange, and Invite Media.

PubMatic

Google may delegate to another third-party agency, PubMatic, to deliver relevant advertisements to you on Rightmove.

If you don't want PubMatic to use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can follow their specified opt-out procedures shown on the PubMatic website.

Facebook

For more information on how Facebook ads work, and to control the types of adverts shown to you, visit their website here. If you'd prefer that Facebook didn't use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can opt-out by accessing your Facebook settings.

Hotjar

We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar's privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar's storing of data about your usage of our site and Hotjar's use of tracking cookies on other websites by following this opt-out link.

Sovrn

Sovrn allows Rightmove to measure the viewability and engagement of advertising content that users see across the pages they visit on the Rightmove website, to allow Rightmove to optimize and improve the overall user experience. You can learn more about Sovrn and the way they use data by viewing their privacy policy here

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