Cookies

What are Cookies?

Cookies are small files which are stored on a user's computer and hold data relating to a specific website. Cookies are placed on the user's computer by that website and accessed each time a user browses the site. We primarily use cookies to collect data to help us improve our website by seeing which parts of the site are being used, how users are navigating to each page and what items on each page they prefer to click on. Nonetheless we would like you to know which cookies Rightmove employs, why we use them, and give you the option to opt-out of us using them on your device if you wish.

Below we have listed each of the cookies that our site sets, with detail as to why we use them. For those that want a little more information, we've added information which details the exact purpose of every cookie we create. Lastly, we've included information about the time the cookie is kept on your system (is it kept after you leave the site, to be used when you return − persistent − or deleted once your visit is completed and only used for that visit − session).

You can opt-out of certain cookie types by going to the cookie preference centre. Opting out will apply only to the browser or device that you are currently using, so you may need to change these settings again if you use other browsers or devices to browse the web.

We will make every effort to recognise and respect your choices; however there is a small chance that not all cookies and similar methods of data capture will be covered by these settings. If this is a concern to you then we recommend that you change the settings in your browser. If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

1. Strictly necessary cookies

Some cookies are essential in order to enable you to move around the website and use its features. Without these cookies, we will not be able to connect you to our site properly.

We spend a lot of time and effort ensuring that our site remains available all the time; to do that we have web servers running in many different locations. In order to ensure that your journey through the site works properly we like to keep you connected to the same locations. It also allows us to spread the load, meaning our site remains as performant as it can be.

For visitors to our professional users site RightmovePlus, authentication cookies give the added reassurance of site security. These cookies ensure that only authenticated users have access to RightmovePlus, thus keeping our site as safe as possible. If you have any queries or require more information on this please email security@rightmove.co.uk

Cookie Name Description Persistent or Session
JSESSIONID Used for managing your session Session
OptanonAlertBoxClosed Consent banner and preference centre closed for OneTrust CMP 1 year
OptanonConsent Consent cookie for OneTrust CMP 1 year
PDC Used to remember information you have provided about yourself so that you can fill in forms quickly and easily 1 year
PHPSESSID Used for managing your sessions to keep you securely logged in and to ensure that any selections you make are retained as you browse our platforms. This expires when the browsing session ends or you choose to log out Session
RM_Register Used when you register 1 year
TS Used for managing your session Session
__utm Used to track where you have come from 2 years
_dc_gtm This cookie is used by Google Tag Manager to support Google Analytics on the site. It helps us monitor the use and performance of our website 1 minute
_ga Google Analytics helps measure the website traffic and perform vital analytics tasks. Please visit the Google Analytics Privacy Policy to find out further information about these cookies. 2 years
_gaRM Google Analytics helps measure the website traffic and perform vital analytics tasks. Please visit the Google Analytics Privacy Policy to find out further information about these cookies. 2 years
_gaRM_gid Google Analytics helps measure the website traffic and perform vital analytics tasks. Please visit the Google Analytics Privacy Policy to find out further information about these cookies. 24 hours
_gat Google Analytics used to throttle the request rate limiting 25 minutes
_gat_ Google Analytics helps measure the website traffic and perform vital analytics tasks. Please visit the Google Analytics Privacy Policy to find out further information about these cookies. 90 days
_gid Google Analytics User Identifier. Please visit the Google Analytics Privacy Policy to find out further information about these cookies. This cookie collects information in an anonymous form. 1 day
_gtag Google Analytics helps measure the website traffic and perform vital analytics tasks. Please visit the Google Analytics Privacy Policy to find out further information about these cookies. 25 minutes
beta_optin Used to manage rollout of new functionality on the platforms 1 year
cks_policy Used to manage cookie preferences 1 year
cuid Used to manage your consent preferences 1 year
eupubconsent Used to store your consent preferences in relation to the collection of personal data. 1 year
jsts Used to secure data inputted by our professional users against corruption Session
permuserid Used to identify your browser and device across sessions 1 year
rmsessionid Used for managing your session Session
sb-closed Used to store if you have dismissed the app ad banner 7 days
sb-installed Used to store if you have viewed the app in the app store from the app ad banner 7 days
siteType Used to remember your preferences for viewing the platforms on your mobile phone Session
smartbanner_exited Used to stores if you have dismissed the app ad banner 1 day
sso2 Used to keep you signed in across all of our platforms Session
sso2a Used for Two Factor Authentication to verify a visitors to our professional users' platform, Rightmove Plus 62 days
sso2p Used for one time login 6 weeks
sso2v Used for Two Factor Authentication to verify a visitor to our professional users' platform, Rightmove Plus 62 days
ssoRef Used to keep our professional users logged in to our platforms between sessions. 30 days
sva Used to keep visitors to our professional users' site, Rightmove Plus, on the same set of infrastructure 8 hours
svp Used to keep visitors to our professional users' site, Rightmove Plus, on the same set of infrastructure 8 hours
svp2 Keeps visitors to our professional users site, Rightmove Plus, on the same set of infrastructure 8 hours
svr Used to distribute traffic across our servers evenly 8 hours
topPCRSearch Used to store latest price comparison report search locations so that when you return you get the information you are likely to want 14 days

Local Storage

In addition to cookies, local storage allows us to use a tiny bit of space on your machine to store information, in much the same way as cookies. We use this to store information which, we feel, enhances your journey through the site by remembering previous actions and making them default for the future. All local storage is persistent, with no expiry.

Local Storage Name Description
typeAheadHist Holds a history of locations typed into search, so that these appear first in the list when you start searching again
RIGHTMOVE.UTIL.userPreferences Stores the channel (lettings, sales etc) that you last searched in, for Draw a Search
pcrLocationList Last 10 searched for postcodes across the site, used for Price Comparison report
RM.recentSearches_* family Stores your recent searches
RMmobile.contactagent_channel To hold the information you have provided when contacting an agent to pre populate the form for you next time around.
hiddenProperties Used to remember if a user has chosen to hide a property or not.

2. Functional cookies

These cookies allow us to understand how people use our website and where they came from, so that we can measure and improve the performance of our website, as well as to remember your preferences. They help us see which pages are the most and least popular, and how visitors move around the Rightmove website. These cookies also allow us to give you tools like videos and currency converters. When we use the information from these cookies it is grouped together and therefore anonymous. If you do not allow these cookies we will not know when you have visited our website and will not be able to monitor its performance.

Cookie Name Description Persistent or Session
_gaexp This cookie is used to determine a user's inclusion in an A/B experiment via Google Optimize and the expiry of experiments a user has been included in. Google Optimize is used to enhance user experience on our website. 90 days
lastSearchChannel Used to store the channel (residential lettings, commercial sales, etc) that you last searched in 30 days
lastViewedFeaturedProperties Used to remember the properties you have already seen Session
osLsId Used to store the last overseas location you searched for, so that we can show you relevant properties 30 days
ubvt Used to allow us to test the effectiveness of different versions of web pages and to ensure that you consistently see the same version of a web page during a session 3 days

3. Targeting and tracking

These cookies record your visit to the Rightmove website, the individual pages you visit, the links you follow and the type of device you use. We will use this information to make the Rightmove website and the adverts we show you more relevant to your interests. Our use of these cookies might also mean that you may see Rightmove adverts when you visit Facebook. These cookies record your activity on the Rightmove website and our partners may use that information to show you adverts that they think you will be most interested in when you visit other websites. Our partners may also use information recorded by these cookies to see how well their adverts are performing. If you do not allow these cookies, you may see more content and adverts that do not match your interests.

Cookie Name Description Persistent or Session
1P_JAR Used to track how you use our platforms and what adverts you have seen 1 month
CONSENT Used to track how you use our platforms and what adverts you have seen 16 years
GPS Used to display targeted advertising based on your activity across a broad range websites. 3rd party cookie belonging to Google Session
GoogleAdServingTest Used to determine what adverts you have been served Session
IDE This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange 1 year
NID Used to remember your preferences and other information. 3rd party cookie belonging to Google 6 months
PREF Used to build a profile of your interests in order to show you relevant adverts on other sites by uniquely identifying your browser and device. 3rd party cookie belonging to Google 8 months
TPC Used to store information about your search preferences to help us only show relevant promotions to you 1 month
UID Used to tracks unique visits for ComScore, an industry standard metrics company 1 year
UIDR Used to track unique visits for ComScore, an industry standard metrics company 1 year
VISITOR_INFO1_LIVE Used to track your preferences for Youtube videos embedded in other sites which version of the Youtube interface you are using. 3rd party cookie belonging to Youtube 6 months
YSC Used to track views of embedded Youtube videos. 3rd party cookie belonging to Youtube Session
__gads This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to do with the showing of adverts on the site, for which the owner may earn some revenue. 1 year
_fbp Used by Facebook to deliver adverts from third party advertisers 3 months
_gcl Used to determine how many times people who click on an advert go on to take an action 3 months
_gcl_au Used for research purposes about advert efficiency across multiple websites. 3rd party cookie belonging to Google AdSense 3 months
_hjIncludedInSample This cookie is associated with web analytics functionality and services from Hot Jar, a Malta based company. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample. 2 minutes
_twitter_sess Used to allow you to utilise Twitter-related features from within the web page you are visiting. 3rd party cookie belonging to Twitter Session
advanced_ads_browser_width Browser width, Responsive Ads 1 year
advanced_ads_page_impressions Number of previous page impressions, Advanced Ads Pro 183 days
cdUserType Used to tailor website content so that it is relevant to you Session
ct0 This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. Session
external_referer This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. 1 week
guest_id Used to identify you and track your website usage. 3rd party cookie belonging to Twitter 6 months
personalization_id This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. 2 years
player This cookie is dropped by Vimeo who provide video content on the site 1 minute
tcuid Used to personalise content based on either your behaviour when using our platforms or on information that you have provided 1 year
tuuid Used to make adverts more relevant to you. 3rd party cookie belonging to bidswitch.net 2 years
tuuid_lu This cookie is usually provided by bidswitch.net and is used for advertising purposes. 2 years

Third-Party Cookies

You may notice some cookies that are not related to Rightmove. Some Rightmove web pages contain embedded content, like YouTube or Vimeo, which means you may be sent cookies from these websites. Also, if you share a link to a Rightmove page, the service you share it on (for example, Facebook) may set a cookie on your browser. We also use cookies from third-party advertising partners (see below for a list of our advertising partners) to deliver relevant adverts to you both on our platforms and on other websites. We do not control third-party cookies so please check the third-party websites for more information about their cookies, how to manage them and to opt-out of their use of cookies and behavioural advertising.

Google

You can learn how Google uses information from sites or apps that use their services by visiting their website.

If you don't want Google to use information based on your Rightmove activity for the purpose of showing you more relevant advertisements, you can opt out by following the instructions specified on their website.

For reference, Google operates the Google Display Network (comprising partner websites and some Google properties like YouTube), Google online ad serving products and the Google Ad Exchange, and Invite Media.

PubMatic

Google may delegate to another third-party agency, PubMatic, to deliver relevant advertisements to you on Rightmove.

If you don't want PubMatic to use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can follow their specified opt-out procedures shown on the PubMatic website.

Facebook

For more information on how Facebook ads work, and to control the types of adverts shown to you, visit their website here. If you'd prefer that Facebook didn't use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can opt-out by accessing your Facebook settings.

Hotjar

We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar's privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar's storing of data about your usage of our site and Hotjar's use of tracking cookies on other websites by following this opt-out link.

Sovrn

Sovrn allows Rightmove to measure the viewability and engagement of advertising content that users see across the pages they visit on the Rightmove website, to allow Rightmove to optimize and improve the overall user experience. You can learn more about Sovrn and the way they use data by viewing their privacy policy here