Cookies
What are cookies?
Cookies are small files which are stored on your device when you visit a website. They collect data, which helps a company to improve site navigation and user experience.
Here at Rightmove, we use cookies. We've listed each one our website stores, what they're used for, and how long they last.
You can opt out of certain cookies by visiting the cookie preference centre. This opt-out only applies to the browser or device you are currently using. We'll make every effort to respect your choices, but some cookies and data capture methods might not be covered by these settings.
We have a requirement to report statistics to the City as part of being a listed company. Where you have not consented to targeting and tracking cookies, actions are tracked on our website but in an anonymised way, which does not collect personal data or identify individuals. This is used purely for reporting statistics to the City.
To restrict or block cookies, you can change your browser settings. Or you can visit www.aboutcookies.org for comprehensive instructions for various desktop browsers.
Who we are
We are Rightmove Group Limited and this cookie policy covers www.rightmove.co.uk as well as our mobile application.
Other cookie policies
We, and our other companies in our group: Rightmove PLC, Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited also operate other websites https://hub.rightmove.co.uk/, https://rentalservices.rightmove.co.uk/, https://plc.rightmove.co.uk/, https://rmplus.rightmove.co.uk/, http://customerfaq.rightmove.co.uk/ and https://faq.rightmove.co.uk/. The cookie policy for these can be viewed here: https://www.rightmove.co.uk/this-site/all-cookies.html.
We also own HomeViews Platform Limited which operates the following site www.homeviews.com. Their cookie policy can be viewed here: https://www.homeviews.com/cookie-policy.
Profiling
Click here and navigate to the profiling section through the quick access menu to find out more about how we use data gathered from cookies for profiling.
1. Strictly necessary cookies
Some cookies are essential in order to enable you to move around the website and use its features. Without these cookies, we will not be able to connect you to our site properly.
We spend a lot of time and effort ensuring that our site remains available all the time; to do that we have web servers running in many different locations. In order to ensure that your journey through the site works properly we like to keep you connected to the same locations. It also allows us to spread the load, meaning our site remains as performant as it can be.
For visitors to our professional users site RightmovePlus, authentication cookies give the added reassurance of site security. These cookies ensure that only authenticated users have access to RightmovePlus, thus keeping our site as safe as possible. If you have any queries or require more information on this please email security@rightmove.co.uk
| Cookie Name | Description | Persistent or Session |
|---|---|---|
| 2fa_uuid | Used to manage an authenticated two factor authentication session | session |
| OptanonConsent | Consent cookie for OneTrust CMP | 1 year |
| jsts | Used to secure data inputted by our professional users against corruption | Session |
| sb-installed | Used to store if you have viewed the app in the app store from the app ad banner | 7 days |
| channel | Used to store the channel the current rmplus user is in scope of | session |
| cuid | Used to identify a Rightmove consumer. | 1 year |
| branch | Set upon successful login to our professional users' platform, Rightmove Plus, to store the branch the current user is on. | 30 days |
| rmsessionid | Used for managing your session | Session |
| sso2a | Used for Two Factor Authentication to verify a visitors to our professional users' platform, Rightmove Plus | 62 days |
| sso2 | Used to keep you signed in across all of our platforms | Session |
| permuserid | Used to identify your browser and device across sessions | 1 year |
| svp2 | Keeps visitors to our professional users site, Rightmove Plus, on the same set of infrastructure | 8 hours |
| eupubconsent-v2 | Used by OneTrust to store users cookie consent settings. Whist the duration is 1 year, some browsers may automatically delete this cookie sooner. | 1 year |
| PHPSESSID | Used for managing your sessions to keep you securely logged in and to ensure that any selections you make are retained as you browse our platforms. This expires when the browsing session ends or you choose to log out | Session |
| TS | Used for managing your session | Session |
| company | Set upon successful login to our professional users' platform, Rightmove Plus, to store the company the current user is on | session |
| sso2v | Used for Two Factor Authentication to verify a visitor to our professional users' platform, Rightmove Plus | 62 days |
| _cfuvid | Set by Cloudflare via Arkose Labs to uniquely identify sessions for security purposes, enabling rate-limiting and bot protection. Required for site integrity and fraud prevention. | session |
| OTAdditionalConsentString | Used to store an additional consent string for any vendors that would be subscribed to through our consent platform | 24 hours |
| beta_optin | Used to manage rollout of new functionality on the platforms | 1 year |
| sso2p | Used to determine whether or not to keep a user logged in. | 6 weeks |
| svr | Used to distribute traffic across our servers evenly | 8 hours |
| OTVariant | Used to run OneTrust experiments. | 1 year |
| OptanonAlertBoxClosed | Consent banner and preference centre closed for OneTrust CMP | 1 year |
| smartbanner_exited | Used to stores if you have dismissed the app ad banner | 1 day |
Local Storage
In addition to cookies, local storage allows us to use a tiny bit of space on your machine to store information, in much the same way as cookies. We use this to store information which, we feel, enhances your journey through the site by remembering previous actions and making them default for the future. All local storage is persistent, with no expiry.
2. Functional cookies
These cookies allow us to understand how people use our website and where they came from, so that we can measure and improve the performance of our website, as well as to remember your preferences. They help us see which pages are the most and least popular, and how visitors move around the Rightmove website. These cookies also allow us to give you tools like videos and currency converters. When we use the information from these cookies it is grouped together and therefore anonymous. If you do not allow these cookies we will not know when you have visited our website and will not be able to monitor its performance.
| Cookie Name | Description | Persistent or Session |
|---|---|---|
| lastViewedFeaturedProperties | Used to remember the properties you have already seen | Session |
| lastSearchChannel | Used to store the channel (residential lettings, commercial sales, etc) that you last searched in | 30 days |
3. Targeting and tracking
These cookies record your visit to the Rightmove website, the individual pages you visit, the links you follow and the type of device you use. We will use this information to make the Rightmove website and the adverts we show you more relevant to your interests. Our use of these cookies might also mean that you may see Rightmove adverts when you visit Facebook. These cookies record your activity on the Rightmove website and our partners may use that information to show you adverts that they think you will be most interested in when you visit other websites. Our partners may also use information recorded by these cookies to see how well their adverts are performing. If you do not allow these cookies, you may see more content and adverts that do not match your interests.
| Cookie Name | Description | Persistent or Session |
|---|---|---|
| UID | Used to tracks unique visits for ComScore, an industry standard metrics company | 1 year |
| UIDR | Used to track unique visits for ComScore, an industry standard metrics company | 1 year |
| _gtag | Google Analytics helps measure the website traffic and perform vital analytics tasks. For more information visit Google's Privacy Policy at: https://policies.google.com/privacy. To Opt-Out, visit: https://tools.google.com/dlpage/gaoptout/. | 25 minutes |
| __gads | This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to do with the showing of adverts on the site, for which the owner may earn some revenue. | 1 year |
| _dc_gtm | Used by Google Analytics to monitor the use and performance of our site. For more information visit Google's Privacy Policy at: https://policies.google.com/privacy. To Opt-Out, visit: https://tools.google.com/dlpage/gaoptout/. | 1 minute |
| _gat | Google Analytics helps measure the website traffic and perform vital analytics tasks. For more information visit Google's Privacy Policy at: https://policies.google.com/privacy. To Opt-Out, visit: https://tools.google.com/dlpage/gaoptout/. | 25 minutes |
| _hjCookieTest | Checks to see if the Hotjar Tracking Code can use cookies. | 100ms |
| __gpi | Used to display personalised adverts based on your activity collected by Google | 13 months |
| _ga_ | Used for analytics and reporting purposes such as counting your visits, sessions, campaign data and keep track of site usage within our professional users' site, Rightmove Plus. | 2 years |
| _hjHasCachedUserAttributes | Enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not. | Session |
| _scor_uid | Used to tracks unique visits for Comscore, an industry standard metrics company. Whist the duration is 1 year, some browsers may autoumatically delete this cookie sooner. | 1 year |
| player | This cookie is dropped by Vimeo who provide video content on the site | 1 minute |
| TESTCOOKIESENABLED | The cookie is used by Google to verify if a user's browser is configured to accept cookies. It's a simple test to see if cookies are enabled and doesn't store any personal information. | session |
| _hjSession_ | Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. | Session |
| __eoi | Used for security purposes by Google AdSense, AdSense for Search, Display & Video 360, Google Ad Manager, Google Ads in order to authenticate users, prevent fraud, and protect users as they interact with a service. | 6 months |
| _hjDonePolls | Set when a user completes an on-site Survey. Ensures the same Survey does not reappear if it has already been filled in. | 365 days |
| __gpi_optout | The cookie is used by Google to track session activity for ad formats. It's a session cookie, meaning it expires when the user's browsing session ends. This cookie is important for ad measurement. | session |
| _fw_crm_v | Used to track your visits and chat sessions in Freshchat within our professional users' platform, Rightmove Plus | 1 year |
| _gat_ | Google Analytics helps measure the website traffic and perform vital analytics tasks. For more information visit Google's Privacy Policy at: https://policies.google.com/privacy. To Opt-Out, visit: https://tools.google.com/dlpage/gaoptout/. | 90 days |
| PPID | Publisher provided ID allows publishers to send Google Ad Manager an identifier for use in frequency capping, audience segmentation and audience targeting, sequential ad rotation, and other audience-based ad delivery controls across devices. | session |
| _gcl | Used to determine how many times people who click on an advert go on to take an action | 3 months |
| _hjClosedSurveyInvites | Set when a user interacts with a Link Survey invitation modal. Ensures the same invite does not reappear if it has already been shown. | 365 days |
| _hjSessionStorageTest | Checks if the Hotjar Tracking Code can use Session Storage. | 100ms |
| GED_PLAYLIST_ACTIVITY | Used by Google to store ad personalization preferences and indicate if a user has opted out of personalized ads across Google services. | session |
| TPC | Used to store information about your search preferences to help us only show relevant promotions to you | 1 month |
| _gid | Google Analytics User Identifier. This cookie collects information in an anonymous form. For more information visit Google's Privacy Policy at: https://policies.google.com/privacy. To Opt-Out, visit: https://tools.google.com/dlpage/gaoptout/. | 1 day |
| _hjUserAttributesHash | Enables us to know when any User Attribute has changed and needs to be updated. | 2 minutes, extended every 30 seconds |
| _hjLocalStorageTest | Checks if the Hotjar Tracking Code can use Local Storage. | 100ms |
| _hjSessionUser_ | Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. | 365 days |
| _hjTLDTest | We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. Enables us to try to determine the most generic cookie path to use instead of page hostname. | Session |
| _ga | Google Analytics helps measure the website traffic and perform vital analytics tasks. For more information visit Google's Privacy Policy at: https://policies.google.com/privacy. To Opt-Out, visit: https://tools.google.com/dlpage/gaoptout/. | 2 years |
| _hjMinimizedPolls | Set when a user minimizes an on-site Survey. Ensures that the Survey stays minimized when the user navigates through your site. | 365 days |
| ab._gd | Used to integrate with Braze. | 1 year |
| _gcl_au | Used for research purposes about advert efficiency across multiple websites. 3rd party cookie belonging to Google AdSense | 3 months |
Third-Party Cookies
You may notice some cookies that are not related to Rightmove. Some Rightmove web pages contain embedded content, like YouTube or Vimeo, which means you may be sent cookies from these websites. Also, if you share a link to a Rightmove page, the service you share it on (for example, Facebook) may set a cookie on your browser. We also use cookies from third-party advertising partners (see below for a list of our advertising partners) to deliver relevant adverts to you both on our platforms and on other websites. We do not control third-party cookies so please check the third-party websites for more information about their cookies, how to manage them and to opt-out of their use of cookies and behavioural advertising.
You can learn how Google uses information from sites or apps that use their services by visiting their website.
If you don't want Google to use information based on your Rightmove activity for the purpose of showing you more relevant advertisements, you can opt out by following the instructions specified on their website.
For reference, Google operates the Google Display Network (comprising partner websites and some Google properties like YouTube), Google online ad serving products and the Google Ad Exchange, and Invite Media.
PubMatic
Google may delegate to another third-party agency, PubMatic, to deliver relevant advertisements to you on Rightmove.
If you don't want PubMatic to use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can follow their specified opt-out procedures shown on the PubMatic website.
For more information on how Facebook ads work, and to control the types of adverts shown to you, visit their website here. If you'd prefer that Facebook didn't use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can opt-out by accessing your Facebook settings.
Hotjar
We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar's privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar's storing of data about your usage of our site and Hotjar's use of tracking cookies on other websites by following this opt-out link.
Sovrn
Sovrn allows Rightmove to measure the viewability and engagement of advertising content that users see across the pages they visit on the Rightmove website, to allow Rightmove to optimize and improve the overall user experience. You can learn more about Sovrn and the way they use data by viewing their privacy policy here
Lotame
Lotame uses cookies for the purpose of personalised advertising. For more information about how Lotame works and how to opt out of Lotame serving you relevant ads based on your activity on Rightmove sites, visit their website.
Criteo
Criteo uses cookies for the purpose of personalised advertising. For more information about how Criteo ads work, visit their website here. If you don’t want Criteo to use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can follow their specified opt-out procedures shown on the Criteo website.