What are Cookies?
Cookies are small files which are stored on a user's computer and hold data relating to a specific
website. Cookies are placed on the user's computer
by that website and accessed each time a user browses the site. We primarily use cookies
to collect data to help us improve our website by seeing which parts of the site are being used, how users
are navigating to each page and what items
on each page they prefer to click on. Nonetheless we would like you to know which cookies Rightmove employs,
why we use them,
and give you the option to opt-out of us using them on your device if you wish.
Below we have listed each of the cookies that our site sets, with detail as to why we use them. For those
that want a little more information, we've
added information which details the exact purpose of every cookie we create. Lastly, we've included
information about the time the cookie is kept
on your system (is it kept after you leave the site, to be used when you return − persistent −
or deleted once your visit is completed and
only used for that visit − session).
You can opt-out of certain cookie types by going to the cookie
preference centre.
Opting out will apply only to the browser or device that you are currently using, so you may need to
change these settings again if you use other browsers or devices to browse the web.
We will make every effort to recognise and respect your choices; however there is a small chance that not
all cookies and similar methods of data capture
will be covered by these settings. If this is a concern to you then we recommend that you change the
settings in your browser. If you wish to restrict or
block web browser cookies which are set on your device then you can do this through your browser settings;
the Help function within your browser should tell
you how. Alternatively, you may wish to visit www.aboutcookies.org,
which contains comprehensive information on how
to do this on a wide variety of desktop browsers.
1. Strictly necessary cookies
Some cookies are essential in order to enable you to move around the website and use its features. Without these cookies, we will not be able to connect you
to our site properly.
We spend a lot of time and effort ensuring that our site remains available all the time; to do that we have web servers running in many different locations.
In order to ensure that your journey through the site works properly we like to keep you connected to the same locations. It also allows us to spread the
load, meaning our site remains as performant as it can be.
For visitors to our professional users site RightmovePlus, authentication cookies give the added reassurance of site security.
These cookies ensure that only authenticated users have access to RightmovePlus, thus keeping our site as safe as possible.
If you have any queries or require more information on this please email security@rightmove.co.uk
| Cookie Name |
Description |
| pdwBannerClosed |
Stores if the user has dismissed the new details page welcome banner |
| PDC |
A family of cookies that remember information you have provided about yourself so that you can fill in contact agent forms quickly and easily |
| sva |
Keeps visitors to our professional users site, Rightmove Plus, on the same set of infrastructure |
| svp |
Keeps visitors to our professional users site, Rightmove Plus, on the same set of infrastructure |
| sso2 |
Keeps a consumer signed in across rightmove sites |
| sso2v |
Authentication cookie to verify a visitor to our professional users site Rightmove Plus |
| siteType |
To remember your preference for viewing the Full site on your Mobile phone |
| hsid |
Used to maintain user sessions on our investor site |
| cookieLevel |
Used to control the display of the Cookie policy banner for the investor site |
| jsts |
Secures data input by our professional users against corruption |
| permuserid |
Used to identify your browser and device across sessions |
| ASP.NET_SessionId |
Used for managing user session on investor site |
| JSESSIONID |
Used for managing user session |
| svr |
Used by Rightmove to distribute traffic across it''s servers evenly |
| rmsessionid |
Used for managing user session |
| svp2 |
Keeps visitors to our professional users site, Rightmove Plus, on the same set of infrastructure |
| cks_policy |
Used to manage cookie preferences |
| _dc_gtm |
Used for managing user session |
| TS |
Used for managing user session |
| beta_optin |
Used to manage rollout of new functionality on the site |
| OptanonAlertBoxClosed |
Consent banner and preference centre closed for OneTrust CMP |
| OptanonConsent |
Consent cookie for OneTrust CMP |
| __cf_bm |
The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. |
| eupubconsent |
IAB Europe Transparency & Consent Framework cookie to store the user''s consent to the data collection Purposes. The cookie holds an encrypted consent string that vendors participating in the framework can read and determine the user''s consent. |
Local Storage
In addition to cookies, local storage allows us to use a tiny bit of space on your machine to store information, in much the same way as cookies.
We use this to store information which, we feel, enhances your journey through the site by remembering previous actions and making them default
for the future. All local storage is persistent, with no expiry.
| Local Storage Name |
Description |
| typeAheadHist |
Holds a history of locations typed into search, so that these appear first in the list when you start searching again |
| RIGHTMOVE.UTIL.userPreferences |
Stores the channel (lettings, sales etc) that you last searched in, for Draw a Search |
| pcrLocationList |
Last 10 searched for postcodes across the site, used for Price Comparison report |
| RM.recentSearches_* family |
Stores your recent searches |
| RMmobile.contactagent_channel |
To hold the information you have provided when contacting an agent to pre populate the form for you next time around. |
| hiddenProperties |
Used to remember if a user has chosen to hide a property or not. |
2. Functional cookies
These cookies allow us to understand how people use our website and where they came from, so that we can measure and improve the performance of our website, as well as to remember your preferences.
They help us see which pages are the most and least popular, and how visitors move around the Rightmove website.
These cookies also allow us to give you tools like videos and currency converters.
When we use the information from these cookies it is grouped together and therefore anonymous.
If you do not allow these cookies we will not know when you have visited our website and will not be able to monitor its performance.
| Cookie Name |
Description |
| ubvt |
Allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page. |
| topPCRSearch |
Used to store latest price comparison report search locations so that when you return you get the information you're likely to want |
| _gaexp |
Targeting cookie set by Google Analytics |
| _gaRM |
Targeting cookie set by Google Analytics |
| _gid |
Google Analytics User Identifier |
| androidAppMentioned |
Used to decide whether to show link to download app when accessing the Rightmove website from an Android device |
| cmL |
Remembers the last commercial sales location you searched in, so that we can show you relevant hot properties |
| cmS |
Remembers the last commercial sales location you searched in, so that we can show you relevant hot properties |
| cuid |
Consumer User Id is used to keep track of a user's consent preferences for contact from Rightmove and identify their home postcode, where that data is also held in Rightmove's consumer records, to personalise your home hunting experience |
| hideKWFeedback |
Used to keep track of whether a user has given feedback or dismissed the feedback bar for keywords sort feature |
| ipadAD |
Tracks if user has seen the iPad advert yet or not |
| iphoneAD |
Used to decide whether to show link to download app when accessing the Rightmove website from an iPhone device |
| iphoneAppMentioned |
Used to decide whether to show a link to download the app when accessing the Rightmove website from an iPhone device |
| loginnotes |
Used to decide whether to show help information when you log in |
| MobileCurrentLocationSortOrder |
Remembers your last chosen sort order for a current location based search on the Mobile site, so we can apply that order automatically to your future current location searches |
| MobilePointSortOrder |
Remembers your last chosen sort order for a Point based search on the Mobile site, so we can apply that order automatically to your future point searches |
| MobileRegionSortOrder |
Remembers your last chosen sort order for a Region based search on the Mobile site, so we can apply that order automatically to your future searches |
| MobileSoldSortOrder |
Remembers your last chosen sort order for a sold prices search on the Mobile site, so we can apply that order automatically to your future searches |
| onetime_login |
Used for one time login |
| onetime_register |
Used for one time registering |
| osLsId |
Remembers the last overseas location you searched in, so that we can show you relevant hot properties |
| propertyDetailsResultsCarousel |
Used to remember your preference on displaying the property details results carousel |
| RM_Register |
Used for RM registration |
| rmrcm |
Used to recognise that you have seen the "maximum 300 results" message so we don't bother you with it again |
| sb-closed |
Stores if the user has dismissed the app ad banner |
| sb-installed |
Stores if the user has viewed the app in the app store from the app ad banner |
| seenMapFeedbackBar |
Used to keep track of whether a user has given feedback or dismissed the feedback bar |
| UID |
Tracks unique visits for ComScore, an industry standard metrics company |
| UIDR |
Tracks unique visits for ComScore, an industry standard metrics company |
| wcilCriteria |
Remembers your last chosen criteria on the "Where can I live?" feature so we can apply that order automatically to your future searches |
| _ga |
Tracking cookies set by Google Analytics |
| _gaRM_gid |
Tracking cookies set by Google Analytics |
| _gat_ |
Tracking cookies set by Google Analytics |
| __utm |
Tracks where user comes from. |
| lastViewedFeaturedProperties |
Pipe separated list of last viewed featured property identifiers, used to remember properties a consumer has already seen |
| _gat |
Google Analytics used to throttle the request rate limiting |
| ARRAffinity |
3rd party cookie belonging to videoagent.com, which provides embedded videos for e.g property video tours. |
| ki |
Manages survey for House Prices |
| rmmv |
Allows us to show a different version of test pages to individual visitors |
| sso2p |
Used for one time login |
| vuid |
3rd party cookie belonging to vimeo.com, which provides embedded videos for e.g property video tours. |
| smartbanner_exited |
Stores if the user has dismissed the app ad banner |
| lastSearchChannel |
Stores the channel (residential lettings, commercial sales, etc) that you last searched in |
3. Targeting and tracking
These cookies record your visit to the Rightmove website, the individual pages you visit, the links you follow and the type of device you use.
We will use this information to make the Rightmove website and the adverts we show you more relevant to your interests.
Our use of these cookies might also mean that you may see Rightmove adverts when you visit Facebook.
These cookies record your activity on the Rightmove website and our partners may use that information to show you adverts that they think you will be most interested in when you visit other websites.
Our partners may also use information recorded by these cookies to see how well their adverts are performing.
If you do not allow these cookies, you may see more content and adverts that do not match your interests.
| Cookie Name |
Description |
| _gcl_au |
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services |
| cdUserType |
Use to tailor website content so that it is relevant to you |
| GoogleAdServingTest |
This cookie is used to determine what ads have been shown to the website visitor. |
| __gads |
This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to do with the showing of adverts on the site, for which the owner may earn some revenue. |
| advanced_ads_page_impressions |
Number of previous page impressions, Advanced Ads Pro |
| advanced_ads_browser_width |
Browser width, Responsive Ads |
| _gcl |
help advertisers determine how many times people who click on their ads end up taking an action on their site |
| _fbp |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers |
| _hjIncludedInSample |
This cookie is associated with web analytics functionality and services from Hot Jar, a Malta based company. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample. |
| _twitter_sess |
This cookie lets website visitors use Twitter-related features from within the web page they are visiting. |
| 1P_JAR |
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| CONSENT |
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| ct0 |
This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| external_referer |
This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| GPS |
YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| guest_id |
This cookie is set by Twitter to identify and track the website visitor. |
| IDE |
This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange |
| NID |
This cookie is owned by Google Inc. The NID cookie contains a unique ID Google uses to remember your preferences and other information |
| personalization_id |
This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| player |
This cookie is dropped by Vimeo who provide video content on the site |
| PREF |
This cookie, which may be set by Google or Doubleclick, may be used by advertising partners to build a profile of interests to show relevant ads on other sites. It works by uniquely identifying your browser and device. |
| TPC |
Stores information about your search preferences to help us only show relevant promotions to you |
| tuuid |
This cookie is mainly set by bidswitch.net to make advertising messages more relevant to the website visitor. |
| tuuid_lu |
This cookie is usually provided by bidswitch.net and is used for advertising purposes. |
| VISITOR_INFO1_LIVE |
This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface. |
| YSC |
This cookie is set by YouTube to track views of embedded videos. |
| tcuid |
Unique identifier given to a user of the site who has either created a MyRightmove account or sent a lead through the site. This cookie is used to personalise content on the site based on the behaviour of a consumer, or information that they have provided. |
We use cookies from third party advertising partners to deliver relevant advertisements to you both on the Rightmove website and on other websites.
Below is a list of our advertising partners. To opt-out of a third party's use of cookies and behavioural advertising you must visit its website and follow its specified opt-out procedures.
Google
You can learn how Google uses information from sites or apps that use their services by visiting their website.
If you don't want Google to use information based on your Rightmove activity for the purpose of showing you more relevant advertisements, you can opt out by following the instructions specified on their website.
For reference, Google operates the Google Display Network (comprising partner websites and some Google properties like YouTube), Google online ad serving products and the Google Ad Exchange, and Invite Media.
PubMatic
Google may delegate to another third-party agency, PubMatic, to deliver relevant advertisements to you on Rightmove.
If you don't want PubMatic to use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can follow their specified opt-out procedures shown on the PubMatic website.
Facebook
For more information on how Facebook ads work, and to control the types of adverts shown to you, visit their website here. If you'd prefer that Facebook didn't use information based on your activity on Rightmove sites for the purpose of showing you more relevant ads, you can opt-out by accessing your Facebook settings.
Hotjar
We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar's privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar's storing of data about your usage of our site and Hotjar's use of tracking cookies on other websites by following this opt-out link.
Sovrn
Sovrn allows Rightmove to measure the viewability and engagement of advertising content that users see across the pages they visit on the Rightmove website, to allow Rightmove to optimize and improve the overall user experience. You can learn more about Sovrn and the way they use data by viewing their privacy policy
here