Rightmove experimenting with AI-powered location tool

Rightmove is testing an innovative new AI-powered location tool in a small number of areas across Great Britain, that will help potential buyers learn more about a home’s surrounding location at the point of sending an enquiry.

The new tool is powered by Google Gemini, an AI-model, and will sit at the bottom of all property listings in a select number of locations, such as Wrexham, Bath and Aberdeen.

Potential buyers wanting to know more about the local area where a property is located, will now be able to see AI-generated guides about its access to green spaces, transport links, local restaurants and bars, fitness facilities and schools.

This new AI-powered location tool is one of a number of explorations by Rightmove to see how AI technology can help at relevant parts of the home-moving journey.

The test is live now and will run for a number of weeks, with Rightmove measuring how home-hunters engage with it in agents’ listings.

Tarah Lourens, Rightmove’s Chief Technology and Operations Officer said: “We’re exploring a number of ways we can help agents and home-movers through AI technology. A natural step when looking at a property is to consider the surrounding location and its amenities, such as green spaces, particular schools or good transport links. Our hope is that this becomes an additional way for home-hunters to find out the information that they need about an area before sending an enquiry to an agent.”

ENDS

About Rightmove

Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else, and over 80% of all time spent on property portals is on Rightmove.

Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen.

People can search Rightmove for residential resale, new homes, rentals, commercial property and overseas properties and use tools and information including getting a Mortgage in Principle, checking local sold prices, property valuations, market trends, maps and schools.

Customers include the following key groups: estate agents, lettings agents, new homes developers, rental operators, commercial property operators and overseas property agents.

Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), our quarterly Rental Trends Tracker (established 2015), and a weekly Mortgage Rates Tracker (established 2023). Historical data is available on request.

Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index.

For more information, please visit www.rightmove.co.uk/claims