Rightmove unveils new marketing campaign

Rightmove is launching a new marketing campaign from Christmas Day, just ahead of the Boxing Day bounce and New Year jump in home-mover activity.

The new campaign is called ‘If they can find it, so can you’. It communicates that, with the UK’s largest choice of homes, everyone can find a home that fits their requirements on Rightmove – however unique those requirements are.

The campaign is the next iteration of Rightmove’s Believe It brand platform which launched in 2023, giving everyone the belief that they can make their move.

A new ad to kick off the campaign will first air on Christmas Day, and it will appear in key festive programming including The Masked Singer and The Big Fat Quiz Of The Year.

The ad follows the story of Zoe, a woman who we learn has a professional diving past. We also learn that she’s found a home that perfectly suits her needs – right by the sea, allowing her to perform an epic dive every morning to start her day. It ends by telling viewers, ‘If Zoe can find hers, so you can you’.

An integrated campaign will continue the theme of the new ad, showcasing a wide range of behaviour trends and personal stories that highlight what is most important in a home to different people.

Following launch, the campaign will be seen in a number of key slots across TV, video-on-demand, YouTube, and in the cinema. Integrated marketing activity will also take place in high-impact placements across social media, radio, and outdoor advertising as well as PR activity, and content outputs on Rightmove’s channels.

The campaign will reach over 60 million people across the UK, getting home-movers ready for the traditional spring selling season.

Watch the new ad here: https://www.youtube.com/watch?v=QDJ96U3zZCg

Rightmove’s Chief Marketing Officer, Matt Bushby, says: “We’re really fortunate that over 80% of all time spent on property portals is on Rightmove, so we want to use our brand to make sure home-hunting is front of mind from the moment the mince pies come out on Christmas Day. Our new campaign shows that whatever you’re looking for, no matter how unique, you can find it on Rightmove. We’re delivering that message across different audiences and life moments, and it’s timed to help our partners at two really key moments for the housing market, the Boxing Day bounce and subsequent New Year activity.”

About Rightmove

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else, and over 80% of all time spent on property portals is on Rightmove.
• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen.
• People can search Rightmove for residential resale, new homes, rentals, commercial property and overseas properties and use tools and information including getting a Mortgage in Principle, checking local sold prices, property valuations, market trends, maps and schools.
• Customers include the following key groups: estate agents, lettings agents, new homes developers, rental operators, commercial property operators and overseas property agents.
• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), our quarterly Rental Trends Tracker (established 2015), a weekly Mortgage Rates Tracker (established 2023) and a quarterly Commercial Insights Tracker (2024). Historical data is available on request.
• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index.
• For more information, please visit www.rightmove.co.uk/claims

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