Rightmove to launch app in ChatGPT in next phase of AI innovation

Rightmove, the UK’s largest property platform, has built and submitted an app to launch in ChatGPT. 

The Rightmove app in ChatGPT will begin as an experiment, designed to understand how consumers want to engage with property in this very early discovery stage.  

The move comes following Rightmove’s recent launch of its first phase of conversational search on its own platform.  

Once launched, users of both free and paid versions of ChatGPT will be able to download the Rightmove app via the ChatGPT app directory, and then simply address “@Rightmove” in a prompt. 

The app will allow users to discover properties across sale and rental, including new homes and built-for-rent properties where relevant, using conversational language directly within the ChatGPT interface.  

Users will be able to ask personalised lifestyle questions that relate to property, for example “@Rightmove, I’ve been offered a job in Manchester. Can you suggest good areas to live for a young family, with excellent schools, where I could find a four-bed detached house between £400K – £450K?” 

ChatGPT will return a carousel of properties that best match what the user is asking for, drawn from Rightmove’s live property listings. The experience will offer a simplified version of Rightmove’s listing offering, with users directed to Rightmove’s platform to search for full property details, use its bespoke filtering and range of consumer tools -and to contact agents and developers. 

With the UK’s largest home moving audience, recording over one billion minutes per month on average, Rightmove constantly evolves its products and large data sets, and this is a further step in Rightmove’s ongoing product innovation.  

The app in ChatGPT will evolve based on how consumers interact with it, with insights informing future developments across the range of Rightmove’s AI-powered search and other consumer and partner tools. 

Earlier this month, Rightmove launched a beta version of its own conversational search on-site, helping home-movers describe what they’re looking for in their own words and with access to all the tools directly on its platform. This followed the introduction of ‘AI Keywords’ search feature on mobile apps and ‘Style with AI’ that lets people visualise the potential of a property, which both launched back in 2025. 

Tarah Lourens, Chief Technology and Operations Officer at Rightmove, said: “We’re constantly innovating to evolve the Rightmove home-moving experience, increasingly using AI to enhance the property search experience by leveraging our market leading data, with the UK’s largest selection of homes. We are excited to see how these products help to drive discovery as well as specification of interest, both of which bring useful value to our agent and developer partners. 

“Alongside the ongoing innovation and tools on Rightmove’s site, we’ve chosen to build an app to sit within ChatGPT.  We will test and learn how ChatGPT users engage in the early stages of their property journey, acting as a stepping stone to the full and comprehensive property search experience on Rightmove.” 

ENDS 

Notes to editors: 

About Rightmove 

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else, and over 80% of all time spent on property portals is on Rightmove 

• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen 

• Users can search Rightmove for residential resale, new homes, rentals, built for rent, commercial property and overseas properties. Rightmove also provide an extensive range of tools and information assisting their home moving journey, including but not limited to: local sold prices, online property valuation, agent visit requests, moving guides, mortgage in principle certification, renovation calculator, extension explorer, home services for renters like utilities, media and insurance, school information, moving guides and sustainability information 

• Partners (Rightmove’s customers) include the following key groups: estate agents, letting agents, new homes developers, rental operators, commercial property operators, overseas property agents, financial services operators and home services providers for insurance, utilities and media 

• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), quarterly Rental Trends Tracker (established 2015), weekly Mortgage Rates Tracker (established 2023) and quarterly Commercial Insights Tracker (established 2024). Historical data is available on request 

• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index