Property valuation leads to agents up 50% on last year

The launch of a new valuation product and AI optimisations to the existing product suite led to a significant uplift in valuation leads for agents from Rightmove in January.

Valuation leads grew by 50% in January 2026 compared to the same period last year.

The launch of Online Agent Valuation towards the end of 2025 helps connect agents with serious home-movers who prefer to get a valuation from a local agent online first, before getting an in person one.

Online Agent Valuation joins a strong suite of valuation tools that were optimised in 2025. The suite of tools equips agents with efficient and effective digital ways to serve up more opportunities, enabling them to focus on their specialist skills and expert local knowledge to win more instructions. Online Agent Valuation includes an AI-powered writing tool which creates a personalised response, speeding up the process for agents.

David Anderson, Director at Rightmove, said: “We’ve been focusing on developing new valuation products and upgrading existing ones based on agent feedback, to enable them to win more instructions in efficient and effective ways. We’ve also been implementing AI solutions where we identify that they can enhance products and drive more value for agents, such as speeding up manual processes and better predicting potential sellers to lead to greater conversions.”

Rightmove’s valuation suite also includes:

• Rightmove Discover, an email product which has been enhanced with AI to predict even more accurately whether homeowners might be ready to sell, giving agents an effective way to reach sellers earlier in their journey

• Opportunity Manager, an interactive dashboard that helps prioritise prospective vendor leads for agents – recent AI enhancements have improved the vendor prediction methodology and opened up a bigger pool of potential sellers
• Local Valuation Alert, the most established valuation product which enables agents to get in front of prospective sellers at the moment they are considering selling to offer in-person valuations
• Best Price Guide, the most popular tool in Rightmove Plus that draws on millions of live and historic property data points, so agents can quickly and easily create and share detailed digital valuation reports with potential vendors in a few clicks
• Premium Price Guide, builds on the Best Price Guide by giving agents access to more data, and real-time notifications letting agents know the moment their valuation reports have been viewed by potential sellers
• Instant Valuation, the first step for homeowners to get a property estimate before engaging with a local agent for a bespoke valuation, powered by Rightmove data and data from HM Land Registry and Registers of Scotland

ENDS

Notes to editors:

About Rightmove

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else

• Latest view from Comscore is over 80% of all time spent on property portals is on Rightmove, and latest view from SimilarWeb is over 70% of time spent on property portals in the UK is on Rightmove (two datasets used across the industry to track time spent on portals)

• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen

• Users can search Rightmove for residential resale, new homes, rentals, built for rent, commercial property and overseas properties. Rightmove also provide an extensive range of tools and information assisting their home moving journey, including but not limited to: local sold prices, online property valuation, agent visit requests, moving guides, mortgage in principle certification, renovation calculator, extension explorer, home services for renters like utilities, media and insurance, school information, moving guides and sustainability information

• Partners (Rightmove’s customers) include the following key groups: estate agents, letting agents, new homes developers, rental operators, commercial property operators, overseas property agents, financial services operators and home services providers for insurance, utilities and media

• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), quarterly Rental Trends Tracker (established 2015), weekly Mortgage Rates Tracker (established 2023) and quarterly Commercial Insights Tracker (established 2024). Historical data is available on request
• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index