Rightmove launches third phase of brand campaign

Rightmove, the UK’s largest property platform, has launched the third phase of its brand campaign, ‘If they can find it, so can you.’

Launching on Friday 15th August, the campaign will run across a range of high-impact channels including TV, Video on Demand, Amazon Prime, YouTube, outdoor, social, and radio.

It coincides with the first day of the Premier League season, with further key programming including ITV’s new drama Under the Bridge, C4’s 8 Out Of 10 Cats Does Countdown and the first match of the 25/26 Premier League season: Liverpool vs. Bournemouth.

The latest investment is designed to help keep Rightmove front of mind for home-movers, driving them to the UK’s largest choice of homes and connecting them with agents ahead of the Autumn home-moving season.

The campaign launches at a time when elevated housing stock levels are giving buyers and renters more choice, while recent mortgage rate cuts are helping to boost confidence.

Matt Bushby, Chief Marketing Officer at Rightmove adds, “This next phase of our brand campaign is designed to give people the belief that they can make their move, by showcasing the diversity of homes listed on the UK’s largest property platform.

“By keeping our brand front of mind and highlighting the unique range of properties available, we’re driving high-intent traffic and connecting motivated buyers, sellers and renters with agents at a time when choice is strong and the outlook for the rest of the year looks positive.”

ENDS

About Rightmove

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else, and over 80% of all time spent on property portals is on Rightmove.
• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen.
• People can search Rightmove for residential resale, new homes, rentals, commercial property and overseas properties and use tools and information including getting a Mortgage in Principle, checking local sold prices, property valuations, market trends, maps and schools.
• Customers include the following key groups: estate agents, lettings agents, new homes developers, rental operators, commercial property operators and overseas property agents and financial services operators
• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), quarterly Rental Trends Tracker (established 2015), weekly Mortgage Rates Tracker (established 2023) and quarterly Commercial Insights Tracker (established 2024). Historical data is available on request
• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index.

For more information, please visit www.rightmove.co.uk/claims