Rightmove unveils AI tools to enhance home search experience

The UK’s largest property platform Rightmove today launches two new AI tools on its platform: AI keywords to make searching for specific home requirements easier, and Style with AI, an experiment to help people imagine the potential of a home.

The new tools are announced today as Rightmove reveals plans to accelerate investment in consumer innovation on its platform.

‘AI Keywords’, which is beginning to roll out on the Rightmove app, helps people to more easily find a home which fits their exact requirements using select smart prompts, such as “exposed brick”, “river view” or “underfloor heating”. The AI technology, trained on Rightmove’s 25 years of data, goes beyond existing filters, scanning images and texts in property listings to deliver more relevant properties, and a more intuitive experience for home-movers.

The innovation will provide estate agents and developers with enhanced visibility for their listings, ensuring their homes are being surfaced to relevant and engaged potential buyers looking for specific features, increasing conversion potential.

Rightmove is also launching an experiment to a set group of users on its platform with AI technology, that will enable them to restyle property images to suit their own decorative tastes.

‘Style with AI’ helps potential buyers to emotionally connect with properties by visualising their potential and putting their own stamp on the property. People can remove furniture from images, adjust lighting, and change the style of a home, for example to a Scandi or Art Deco style, to better imagine themselves living there.

The new tool helps to alleviate some of the issues potential home-movers encounter when looking at property images, helping them to consider what the space might look and feel like as their own.

Rightmove currently has 27 AI initiatives in development, making AI technology central to its platform to benefit its agent partners and home-movers. Other recent AI developments include updates to key agent valuation lead products, using AI to surface potential buyers and sellers to agents more quickly, and an AI writing tool to speed up communication times with home-movers.

Tarah Lourens, Rightmove’s Chief Technology and Operations Officer said: “We’re accelerating our delivery of AI-powered products and tools to enhance the search experience for home-movers, and provide our agent partners with more positive outcomes for their businesses. AI technology is something we’ve actively been using for a long time, and as the technology has evolved, we’ve ramped up the number of use cases across our platform. We’re constantly harnessing the huge data flowing through our platform every day to experiment with new tools and features that would add value to those using Rightmove.”

ENDS

About Rightmove

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else, and over 80% of all time spent on property portals is on Rightmove
• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen
• Users can search Rightmove for residential resale, new homes, rentals, built for rent, commercial property and overseas properties. Rightmove also provide an extensive range of tools and information assisting their home moving journey, including but not limited to: local sold prices, online property valuation, agent visit requests, moving guides, mortgage in principle certification, renovation calculator, extension explorer, home services for renters like utilities, media and insurance, school information, moving guides and sustainability information
• Partners (Rightmove’s customers) include the following key groups: estate agents, letting agents, new homes developers, rental operators, commercial property operators, overseas property agents, financial services operators and home services providers for insurance, utilities and media
• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), quarterly Rental Trends Tracker (established 2015), weekly Mortgage Rates Tracker (established 2023) and quarterly Commercial Insights Tracker (established 2024). Historical data is available on request
• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index
• For more information, please visit rightmove.co.uk/claims