Ricky inspired us with confidence
Having had our first child we knew we'd have to move at some point in the near future. We had 4 local estate agents around for speculative valuations, including iMove, all of whom were confident of their valuation (and all at the same level which was reassuring) but with very different approaches in terms of the amount of effort they would go to to help the sale. One agency even said "this will sell itself" before quickly stumbling around and saying "but of course we will do a lot of work to justify our commission and yadayada..." Basically Ricky inspired us with confidence he would do what he said he would do, act with integrity, and perhaps most importantly be accessible. We did not have this confidence from the other high-street estate agents.
As silly as it sounds, we had put a lot of money, time, effort, personality and love into our first property and were reluctant to sell unless it was to the right person. The right person came along (on the first day) and we're really happy he's got a great little property. It's just sad we couldn't take the property with us and make it bigger!
Ricky has been fantastic from the first meeting, through to the sale, through to our own purchase and even afterwards now that he's putting us in touch with local builders and tradesmen. Again, I strongly doubt you'd get this from other agencies. He managed the chain on a daily basis, worked with us to react quickly to problems (solicitor queries, Bank requirements) and really added the kind of value I'm confident we wouldn't have got through the other agencies. That their fees were lower truly was a bonus but also made a crucial difference in that, on fairly low margins, it allowed us to move in the first place at the time that we did.
Ricky more than justified their fees and went above and beyond. I've already recommended iMove to some friends in the area and I'd use them again (although I would hope we won't be moving for the mid-term now).
In short I think it's a great little company with a great business model, a lot of integrity and I'm sure it will grow into a real player in SE London. For me it's also highlighted that the other traditional agencies have their business models all wrong for this current climate and I think it will lead to a mini-shakeup in the local area over the next couple of years if they keep going strong.