Biggest September rise for 13 years to new record high benefits property-rich

  • HPI_Sept15Price of property coming to market this month hits new national record, up 0.9% to £294,834, as demand is fuelled by cheap borrowing yet supply is limited by some home-owners’ reluctance to move
  • Average £2,550 rise is the largest amount seen in month of September since 2002, driven by price jump in family-home sectors (+1.2%) as owners of first-time-buyer properties see prices stall (-1.1%)
  • Property-rich getting richer:
  • – Top 15 highest-priced counties all rise in price this month, by double the national average at 1.8%

    – These counties are all in the higher-priced southern regions which have all risen this month, driven by supply shortages with fewer home-owners selling

    – The lower-priced northern regions all fall, reducing would-be sellers’ ability to raise adequate funds to move and exacerbating supply shortages

    – New seller numbers are down on same period last year in both the north (-4.9%) and the south (-7.1%)


    The price of property coming to market continues to rise at a time of year when historically there should still be a holiday-season pause. The average increase of £2,550 (+0.9%) is the largest rise in the month of September since 2002, and has resulted in a new national record of £294,834. This is 0.1% higher than the previous peak in July of this year.


    Miles Shipside, Rightmove director and housing market analyst comments:
    “Prices are at an all-time high, yet borrowing is historically cheap and positive sentiment is aided by the ongoing postponement of rate rises from these six-year lows. Demand from those who can afford to buy remains high, and suitable supply remains tight, with the number of properties coming to market down 6% on the same period in 2014. The result is the biggest monthly price rise seen at this time of year for 13 years. High demand, lack of suitable supply, and increasingly stretched affordability are leading to some extremes in market forces in different sectors and parts of the country.  One of the effects is that those who own property that is in most demand, either by type or location, are seeing their values continue to rise. Their properties are rich in features and benefits that others want to buy, and as a consequence they are getting proportionately richer than either owners of less desirable homes or those who are not on the housing ladder at all.”

    Property-rich getting richer – Sector dynamics:

    It is the typical family-home market sectors that have risen most this month. Second-stepper and top-of-the-ladder properties, covering all property types with three or more bedrooms, went up by an average of 1.2%. In contrast first-time-buyer type properties with two bedrooms or fewer fell by 1.1%.


    Shipside observes:
    “This year’s price surge in the first-time-buyer sector has stalled this month, and has now been overtaken by second-stepper homes both in terms of monthly and annual increases. It looks like some of those buying typical first-time-buyer properties are now struggling to afford prices in this bracket that have on average gone up by nearly £10,000 in the last year, hence new sellers are asking for less. Owners of first-time-buyer properties, often the sector with the least equity, are now finding that the gap to jump up from their first home to the second step on the ladder has got bigger. The top of the range also accelerated upwards this month, as the buoyant market momentum that started at the bottom feeds up into higher price brackets as equity-rich home-movers trade up.”

    Property-rich getting richer – Geographic dynamics:

    All four southern regions rose this month, up by an average of 1.3%. The average new seller asking price is higher in all of these regions than in any of the six northern regions. In contrast all the lower-priced northern regions fell, with an average decline of 0.9%. While the north’s negative and south’s positive price outcomes are very different this month, a clear commonality whatever the price trend is that fewer property owners are coming to market. The north’s property listings are down 4.9% this month on the same period last year, with the buoyant south down even more by 7.1%. Continuing the theme of those owning the more expensive property assets benefitting most from the currently rising property market, the top 15 most expensive counties have all seen price rises this month. The average increase is 1.8%, which is double the overall national average increase of 0.9% this month. All of these counties are in the south of the country, with Surrey, Hertfordshire, Oxfordshire, Buckinghamshire and Berkshire being the top five most expensive outside London. Another southern county, Bedfordshire, has the highest annual growth of 12.3%.


    Shipside notes:
    “The middle and upper-price sectors have increased the most this month. With this growing equity the property-rich potentially have more options to move, but if the property they desire is not up for sale or has increased beyond their reach then it seems many are staying put and exacerbating the supply shortages. Many home-owners in the north also seem unable to move, though this is as a result of lack of equity growth meaning they may have to wait for some of the southern-based price boom over the last five years to ripple up north. All are evidence of the growing demand outstripping suitable supply and housing costs continuing to rise.”


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