Lettings agency spreads positivity among tenants with live videos

A lettings and property management company has been spreading positivity among its tenants by hosting weekly group video sessions on social media.

X1 Lettings, which provides student accommodation and homes for young professionals in Liverpool, Manchester and Leeds, has been using Instagram to connect with clients in lockdown.

Cienna Smith, student portfolio marketing manager at X1, told us that colleague and Executive PA Rhiannon has been hosting the weekly live broadcasts to boost morale among their wider community.

She said: “We’ve got a lot of tenants who are young people living on their own and they have been looking for more interaction with the outside world.

“Lots of people who work for the business are a similar age as them so we figured we could reach out on social media.

“Rhiannon has a passion for meditation and overall wellbeing and every Wednesday she does something called ‘Riri’s Positivity Takeover’.

“Each week she shares her positivity and self-care advice for the week. Our residents have loved it and have been responding with stories about their own experiences. Some have even asked if they can call her for a personal chat.”

Cienna said that Rhiannon began broadcasting the live videos at the start of April and attracted an audience of around 80 people.

But their most recent broadcast was watched by almost 250 people and the series is proving hugely popular.

Cienna added: “The feedback from residents has blown us away, they’re really made up with the videos. People are really engaging with the interactive Q&A and we’re glad we can do our bit.

“We’ve got about 1,600 followers on Instagram, so we thought it was a helpful thing to do for people who are a little bit lonely in isolation.”

X1 predominantly provides city centre apartments for young professionals and students.

If you have been hosting your own social media hangouts, we’d love to hear about it! Drop us a message over on our Facebook page. 

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