New national marketing campaign (April 2014)

What would your happy look like? Perhaps it means being able to walk to work? Or swapping the taste of the city for the smell of sea air? Or maybe it’s being close to a good school for the kids?

The point is that there is a happy out there for everyone and Rightmove’s brand new national marketing campaign invites home-movers to find theirs.

New TV advert

Our new national TV advert is on air from 5th May. Screening in high profile slots such as the FA Cup final, Champions League Final and more. We’ll also be emailing our Estate Agency and New Homes customers a sneak preview of the advert on Thursday 1st May.

You can also see us here…

Our campaign can also be seen across a wide range of media including:

 

• NEW! Bus shelters, shopping centres and supermarkets across the UK in April (click to view locations)
• Video on demand e.g. 4OD
• Mobile advertising
• Sponsorship of ‘Time Out’ property supplement
• PR and social media
• Branded London taxis
• London underground advertising (click to view)
• London bus shelters (click to view)

 

What some of our customers are saying….

We’ve already had some great feedback from our customers:

“We’re loving Right Move’s new ‘Find Your Happy’ campaign. That is what finding your dream home is all about!”

“Loving @rightmove new campaign. What makes you happy? A man cave? Being able to walk to work? Tell us?”

“We LOVE @rightmove’s new marketing material. It really sums up what the property market should help people achieve #Findyourhappy”

If you have any feedback from our customers, do let us know.

Happy marketing packs

To celebrate the launch of our campaign we’ll be sending all our agents marketing packs w/c 5th May. These include window cards, leaflets, pens, an open and closed sign and some sweets. The marketing materials will be available to download from Rightmoveplus from 8th May.

Staying snap happy

Keep your eyes peeled for our campaign in agent’s windows and on your journey to work, and if possible please take a photo and share it with us:
marketing@rightmove.co.uk