New national marketing campaign (April 2014)
What would your happy look like? Perhaps it means being able to walk to work? Or swapping the taste of the city for the smell of sea air? Or maybe it’s being close to a good school for the kids?
The point is that there is a happy out there for everyone and Rightmove’s brand new national marketing campaign invites home-movers to find theirs.
New National TV advert
We’ll be on air during prime time TV including the FA Cup Final, Champions League Final, Soap Awards and more.
You can also see us here…
You can see our campaign across a wide range of media, including:
- National TV advert
- Bus shelters across the UK
- Shopping centres nationwide
- Supermarkets throughout the UK
- Video on demand e.g. 4OD
- Mobile advertising
- Sponsorship of ‘Time Out’ property supplement
- PR and social media
- Branded London taxis
- London underground advertising
Iain Kennedy, Head of Marketing at Rightmove, comments:
“When people look for somewhere new to live, whether buying or renting, what they are really doing is looking for a place where they can feel happy. It might mean being able to walk to work, a place with a garden big enough for the kids or a home near a good school. Whatever it is, we believe there is a happy out there for everyone.
We believe people of all walks of life will identify with the campaign and we hope that our advertisers will benefit from the buzz it creates with the home moving public.”
