Success – getting that all important recommendation
It is during this final stage in the homemovers journey your work is really cut out for you. You have to juggle a number of tasks – getting the property onto the market, finding a buyer or tenant for the property, and all whilst keeping the homemover in the loop on what is happening.
We asked sellers once they’d instructed an agent, what was most important to them. They told us there were three key areas- getting their property to market quickly, ensuring their property gets maximum exposure and regular communication.
Let’s explore these three areas:
1. Getting their property to market quickly
Homemovers want you to move quickly once they have instructed you and the property details have been completed. Up to 88% of sellers and & landlords expect their properties to be marketed within the first 24 hours. Rightmove has recently launched Real-Time Datafeed (RTDF) to help you get your properties to market quicker than ever before.
RTDF offers agents using a data-feed to have their properties on Rightove within 30 minutes, meaning it’s out there working for both you and your vendors and landlords as quickly as possible. Coupled with new instant property alerts, we now send email alerts straight to users inboxes as soon as a new property that matches their search criteria is added to the market. It’s the fastest way of informing potential buyers or tenants of a new property, and helps meet those high expectations of the vendor or landlord.
2. Ensuring their property get maximum exposure
By advertising your properties on Rightmove, the UK’s largest property portal, you and your seller/landlord know you reaching the most active home buyers and sellers in the country.
On Rightmove we see attention levels at their highest when listings are first uploaded so capitalise on this engaged audience by always including compelling text, eye catching pictures and floorplans from the moment the property goes live. Refresh imagery and text on a regular basis to keep interest high.
For more information about property listings you can attend one of our free webinars on the Ultimate Listing.
3. Regular communication
It is during this time that the homemover wants lots of contact from you. ¾ of sellers want weekly contact as a minimum; and for landlords 87% want weekly contact during the tenant finding process, with 92% expecting quarterly contact once a tenant has been found.
Perhaps it’s unsurprising homemovers want this regular contact, as 42% of landlords describe themselves as inexperienced, whilst we move home on average every seven years. Landlords want to hear about the condition of their property as well as new investment opportunities, whilst sellers would like feedback on viewings and to know they’re still forefront of the agents mind. So there are lots of opportunity to make sure you’re the agent helping the vendor or landlord through the most stressful stage in their journey.
Congrats – the property is sold or let!
Homemovers today are strongly influenced by the recommendations of others, in fact it’s one of the top three reasons a homemover picks an agent to sell or let their property. Agents tell us they’ve seen particular success making sure they stay top of homemovers minds post sale or let of the property, with house warming and Christmas cards, follow up email surveys, areas of their website dedicated to after-sales services, and subscribing existing customers to investment and local market newsletters. All of these are nothing revolutionary, but act as subtle reminders of the great service they received from that agent.
Next time
We will recap learnings from the seminar and give you five key takeaways to think about.
