Chadlington sees 511% surge in searches thanks to ‘Clarkson’s Farm’ series

  • The 511% uplift in sale searches in Chadlington, Chipping Norton, occurred in June 2021, when compared to June 2020
  • Chipping Norton saw a 64% increase in sale searches in the same time period. The average asking price of a property in Chipping Norton in June is £358,292
  • Less than 30 miles away, the nearby market town of Cirencester, in Gloucestershire, saw the biggest increase in rental searches – up 161% in June 2021 compared to 2020, showing interest across the Cotswolds for both buyers and renters

Searches for homes to buy in the Cotswold village of Chadlington increased by 511% in June, as viewers tuned in to Jeremy Clarkson’s Amazon Prime documentary series.

Clarkson’s Farm at the start of the month, according to new data out today from the UK’s biggest property website Rightmove.

Just a few miles from the popular market town of Chipping Norton, Chadlington recorded a bigger surge in interest than anywhere else in Great Britain in June 2021, when compared to the same period in 2020, as viewers captivated by the local countryside looked at homes for sale in and around the area where the show is filmed.

The rise is three times higher than the next biggest spike, which was recorded in the village of Cardross, Dumbarton, which saw a 157% increase in home searches in June 2021, compared to June 2020.

Chipping Norton itself saw a 64% increase in sale searches following increasing interest from home movers looking to relocate to countryside towns and villages.

The average price of a property in Chipping Norton is £358,292, while average asking rent is £1204 pcm.

Rightmove’s Director of Property Data Tim Bannister said: “We’ve known for a while now the impact a new TV show can have on home-hunters’ searches, and it is really interesting to see how Clarkson’s Farm has captured the imagination of those considering the life that could be in the Cotswolds. Many people will have watched Jeremy’s journey to discovering life on a farm in Chadlington, and then looked to see properties available in the area, contributing to a spike. With the number of places to discover, and areas of natural beauty to explore in the Cotswolds, its easy to see why the show has sparked so much interest in nearby areas.”

Top 10 locations for biggest increases in buyer searches June 2021 vs June 2020:

Place Region Increase in searches June 2021 vs June 2020
Chadlington Oxfordshire 551%
Cardross Dunbartonshire 157%
Heptonstall West Yorkshire 127%
Houston Renfrewshire 122%
Byfield Northamptonshire 117%
Tighnabruaich Argyllshire 109%
Llanrug Gwynedd 109%
Mauchline Ayrshire 108%
Pontyclun Rhondda Cynon Taff 98%
Horspath Oxfordshire 98%

 

ENDS

Notes to editor

The time period for sale and rental searches is June 2021 vs June 2020

The time period for average asking prices and average asking rents in Chipping Norton is June 2021

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