Rightmove launches new marketing campaign to help movers see what’s possible

Rightmove, the UK’s largest property platform, is launching a new brand campaign designed to support agents by driving confident, better-informed home-movers to their properties.

Launching on 8^th May, the multi-channel campaign targets all home-movers. It aims to inspire confidence to make their move, helping them to better understand what they can afford, using Rightmove’s tools and services. By doing so, the campaign aims to improve the quality and intent of enquiries sent to agents on Rightmove.

The campaign centres on a series of adverts running across TV, Video on Demand and YouTube, supported by wider social and outdoor activity.

Shot in the north of England, the hero advert brings to life moments of belief experienced by movers across Britain. These moments are visualised through a distinctive ‘glow’ that appears as people begin to understand what could be within their reach, inspiring home-movers to go to the UK’s largest property portal to discover agents’ properties and brands.

The new advert can be viewed here: https://youtu.be/LPhOFi2jA4k

The campaign is expected to reach 90% of UK target adults and will debut on TV during shows such as ITV’s new programme The Neighbourhood, Gogglebox on C4 and World Seniors Snooker Championship on Channel 5 from 9pm on Friday 8^th May.

The new campaign line, ‘When you see what’s possible on Rightmove, you can believe it too’, marks the next evolution of Rightmove’s ‘Believe It’ brand platform. First launched in 2023, the platform is designed to give home-movers the confidence to act.

Rightmove continues to invest in its brand and product ecosystem to ensure partners benefit from strong consumer trust, the UK’s largest home-moving audience and tools that help turn early interest into confident action.

Rightmove’s Chief Marketing Officer, Matt Bushby, says: “This campaign is about supporting home-movers earlier in their journey, so they approach agents with greater confidence and clarity. By highlighting how our tools help people understand affordability and next steps, we’re helping our partners benefit from better-informed and more motivated enquiries. Reaching the UK’s largest home‑moving audience at scale allows us to deliver meaningful outcomes for agents.”

ENDS

About Rightmove 

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else
• Latest view from Comscore is over 80% of all time spent on property portals is on Rightmove, and latest view from SimilarWeb is over 70% of time spent on property portals in the UK is on Rightmove (two datasets used across the industry to track time spent on portals)

• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen

• Users can search Rightmove for residential resale, new homes, rentals, built for rent, commercial property and overseas properties. Rightmove also provide an extensive range of tools and information assisting their home moving journey, including but not limited to: local sold prices, online property valuation, agent visit requests, moving guides, mortgage in principle certification, renovation calculator, extension explorer, home services for renters like utilities, media and insurance, school information, moving guides and sustainability information

• Partners (Rightmove’s customers) include the following key groups: estate agents, letting agents, new homes developers, rental operators, commercial property operators, overseas property agents, financial services operators and home services providers for insurance, utilities and media

• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), quarterly Rental Trends Tracker (established 2015), weekly Mortgage Rates Tracker (established 2023) and quarterly Commercial Insights Tracker (established 2024). Historical data is available on request
• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index