Rightmove launches next phase of marketing campaign

Rightmove, the UK’s largest property platform, launches next phase of its brand advertising campaign, ‘If they can find it, so can you.’

The multi-channel campaign will appear in prime-time TV slots, and across digital, social and outdoor advertising, to help drive people to agents’ brands and properties on Rightmove.

‘If they can find it, so can you’ communicates that, with the UK’s largest choice of homes, everyone can find a home that fits their unique requirements.

By reaching the UK’s largest and most engaged home-moving audience, the campaign aims to deliver even more significant outcomes for agents.

New creative additions include outdoor posters tapping into cultural moments that demonstrate the wide range of properties on the Rightmove platform.

‘If they can find it, so can you’ is the next iteration of Rightmove’s Believe It brand platform which launched in 2023, giving everyone the belief that they can make their move.

Rightmove’s Chief Marketing Officer Matt Bushby says: “’If they can find it, so can you’ is all about showing that no matter how unique your requirements are, you’ll be able to find a listing that meets those requirements on Rightmove.

“We’re investing in both our own channels and external marketing channels to deliver that message to multiple audiences and across various life moments, driving more value for our partners. The campaign is timed to keep home-moving in the minds of potential buyers and sellers following the stamp duty changes, and as the busy Spring season turns into Summer.”

Created in collaboration with Neverland and Wavemaker, the campaign ad can be viewed here: www.youtube.com/watch?v=Nr74pfK45E0

ENDS

About Rightmove

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else, and over 80% of all time spent on property portals is on Rightmove.
• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen.
• People can search Rightmove for residential resale, new homes, rentals, commercial property and overseas properties and use tools and information including getting a Mortgage in Principle, checking local sold prices, property valuations, market trends, maps and schools.
• Customers include the following key groups: estate agents, lettings agents, new homes developers, rental operators, commercial property operators and overseas property agents and financial services operators
• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), quarterly Rental Trends Tracker (established 2015), weekly Mortgage Rates Tracker (established 2023) and quarterly Commercial Insights Tracker (established 2024). Historical data is available on request
• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index.
• For more information, please visit www.rightmove.co.uk/claims