Your First Home could more than double new-build options for solo first-time buyers

• The number of available new-build homes in England affordable to an average single first-time buyer could more than double (+114%) under the new Your First Home scheme
• The maximum purchase price affordable to an average solo buyer could increase by nearly £49,000, from £216,758 to £265,703 based on the national average wage
• The North West could have the greatest choice, with almost a third (31%) of currently available new-build homes potentially affordable to a solo first-time buyer
• Local analysis highlights where buyers could have the widest choice:
• • The city of Kingston upon Hull could have the most affordable new-build homes market, with three-quarters (75%) of homes affordable to a solo first-time buyer

New analysis from the UK’s largest property platform Rightmove, reveals that the proposed Your First Home scheme could more than double the number of currently available new-build homes affordable to an average solo first-time buyer in England.

Based on the scheme details announced so far, Rightmove’s analysis suggests that the number of new-build homes affordable to the average solo first-time buyer could increase by 114%, compared with buying using a standard 5% deposit and 95% mortgage.

The analysis assumes that a buyer can borrow 4.5 times the average annual salary and compares two routes:

• Purchasing with a 5% deposit and a mortgage covering 95% of the property price
• Purchasing under Your First Home with a 2.5% deposit, a 20% government-backed equity loan and a mortgage covering the remaining 77.5%

On this basis, the maximum property price affordable to an average single buyer could increase from £216,758 to £265,703, an increase of nearly £49,000. The required cash deposit would fall from £10,838 to £6,643.

The average salary workings are taken from the ONS’ weekly earnings by region data set.

Rightmove’s analysis is an early indication of the scheme’s potential impact, based on currently available new-build homes, salary averages and the elements of the scheme announced so far. Actual affordability and eligibility will depend on the final rules, individual buyers’ circumstances, lender affordability assessments and the developers participating in the scheme.

North West could offer solo buyers the greatest choice

At a regional level, Rightmove’s analysis suggests the North West would have the highest proportion of available new-build homes affordable under the proposed scheme.

Around 31% of the region’s available new-build homes could fall within the estimated purchasing power of an average solo first-time buyer, up from 20% currently with no scheme in place.

Yorkshire and the Humber could see one of the largest improvements in choice. The proportion of available new-build homes potentially affordable to an average solo buyer could rise from around 10% to 22%.

Region	% of new build homes affordable today to solo first-time buyers with a 5% deposit and 95% mortgage	% of new build homes potentially affordable under Your First Home to a solo first-time buyer
North West	20%	31%
Yorkshire & The Humber	10%	22%
North East	5%	14%
East Midlands	4%	13%
West Midlands	4%	10%
South East	4%	9%
East of England	3%	9%
South West	3%	7%
London	1%	5%

 

Kingston upon Hull could have the greatest number of affordable new-build homes

Rightmove’s local analysis highlights where the greatest overall number of affordable homes could be available.

The city of Kingston upon Hull would have the largest overall availability of affordable new-build homes under the new scheme, with three-quarters (75%) of new-build properties in the area affordable to a single first-time buyer earning the average wage for that region.

Liverpool follows with 72% of new build homes being accessible to a solo first-time buyer under the proposed Your First Home scheme, and Luton is third at 53%.

Local authority	Region	% of new build homes potentially affordable under Your First Home to a solo first-time buyer
Kingston upon Hull, City of	Yorkshire and The Humber	75%
Liverpool	North West	72%
Luton	East of England	53%
Blackpool	North West	51%
Hillingdon	London	45%
Manchester	North West	41%
Bexley	London	40%
Staffordshire Moorlands	West Midlands	39%
Boston	East Midlands	38%
Salford	North West	38%

 

Alex Slater, Rightmove’s Director of New Homes says: “Early analysis based on what we know about the Your First Home scheme so far suggests it could make a meaningful difference to the choice available to first-time buyers, particularly those purchasing on their own.

“The combination of a smaller deposit and a 20% equity loan could increase the maximum price an average solo buyer can afford by almost £50,000, while also reducing the amount they need to save upfront. This could bring thousands more currently available new-build homes within reach.

“The impact is likely to vary significantly between local markets. In some areas, the biggest benefit could be an increase from a very limited number of affordable homes today. In others, buyers could gain access to a much wider overall pool of properties.

“The final details announced at the Budget will be crucial, particularly any income and property price caps and regional variations. However, the early figures underline the potential for a well-targeted scheme to help more first-time buyers overcome both the deposit and borrowing barriers.”

Methodology

The analysis uses regional average weekly earnings data from ONS (EARN05) and assumes that a single first-time buyer can borrow 4.5 times their annual salary.

The existing purchasing scenario assumes:

• a 5% deposit
• a 95% mortgage

The proposed Your First Home scenario assumes:

• a 2.5% buyer deposit
• a 20% government-backed equity loan
• a mortgage covering 77.5% of the purchase price

The national analysis uses the England average salary. Regional and local-authority calculations use the relevant regional average salary.

The scheme’s final eligibility requirements have not yet been announced. The government has said that further detail is to be confirmed at the Budget.

About Rightmove

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else
• Latest view from Comscore is over 80% of all time spent on property portals is on Rightmove, and latest view from SimilarWeb is over 70% of time spent on property portals in the UK is on Rightmove (two datasets used across the industry to track time spent on portals)
• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen
• Users can search Rightmove for residential resale, new homes, rentals, built for rent, commercial property and overseas properties. Rightmove also provide an extensive range of tools and information assisting their home moving journey, including but not limited to: local sold prices, online property valuation, agent visit requests, moving guides, mortgage in principle certification, renovation calculator, extension explorer, home services for renters like utilities, media and insurance, school information, moving guides and sustainability information
• Partners (Rightmove’s customers) include the following key groups: estate agents, letting agents, new homes developers, rental operators, commercial property operators, overseas property agents, financial services operators and home services providers for insurance, utilities and media
• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), quarterly Rental Trends Tracker (established 2015), weekly Mortgage Rates Tracker (established 2023) and quarterly Commercial Insights Tracker (established 2024). Historical data is available on request
• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 (ticker: RMV) and is a member of the FTSE 250 Index, with a sponsored Level 1 American Depositary Receipt trading on the over the counter (OTC) Market (ticker: RMVEY)