Sheffield, South Yorkshire
- SIZE
Ask agent
- SECTOR
Leisure facility for sale
- USE CLASSUse class orders: D1 Non-Residential Institutions
D1
Key features
- Turnover circa £99k
- Excellent Net Profits
- Scope to Expand
- High Quality Fit Out
- Loyal Customer Base
Description
Reference: GO2292
Location: South Yorkshire (exact location disclosed upon NDA)
Asking Price: £45,000 + Stock at Valuation (SAV)
Business Type: Events & Leisure (Axe Throwing / Themed Experiences)
Status: Profitable | Operational | Motivated Seller | Confidential Viewing by Appointment Only
BUSINESS OVERVIEW
An exceptional opportunity to acquire a highly engaging, experience-led leisure business catering to the booming demand for group-based social activities. Operating from a fully themed venue with strong branding and trained instructors in place, the business delivers guided axe throwing experiences that are both memorable and safe - with a uniquely immersive twist.
The offering appeals to a wide demographic including corporate teams, stag/hen parties, birthdays, families, and tourists, with consistent bookings throughout the year and peaks around weekends and seasonal events.
This is a turnkey operation, primed for growth, with the added benefit of a low-cost lease, zero business rates, and online merchandising revenue via a dedicated e-commerce store.
AT A GLANCE
Annual Turnover: £99,000
Adjusted Net Profit: £25,000
Rent: £12,000 p.a. (rolling lease)
Rates: £0 (no business rates payable)
Session Format: 70-minute guided axe throwing experiences
Staffing: Full-time manager in place + 4 trained part-time instructors
Events Booked For: Corporate team building, birthdays, social groups, stag/hen parties
Online Presence: Active social media + online shop for merchandise and kits
Mobile Potential: Equipment suitable for pop-up or outdoor events (not currently active)
CUSTOMER EXPERIENCE & VENUE
The venue is designed with a fully immersive Viking theme, featuring:
Custom-built axe throwing lanes
Themed décor and props
Dress-up stations and photo opportunities
Optional food & drink offerings
Merchandise sales in-store and online
Sessions are hosted by trained instructors, creating a safe, inclusive, and exciting atmosphere that appeals to a broad customer base, including children aged 8+ (a USP in this market).
DIGITAL CHANNELS & E-COMMERCE
The business benefits from a professionally built website and strong social media presence, including:
Online Store: Branded merchandise and axe kits available via a standalone site
Facebook & Instagram: High organic reach with strong community engagement
Digital Content: User-generated media helps maintain viral momentum
Online and mobile event offerings remain underutilised, providing clear growth potential for a new owner.
GROWTH OPPORTUNITIES
Expand to New Cities: Replicate the model under existing branding
Franchising Potential: Low setup costs + strong operational framework
Boost Local Marketing: Focus on corporate bookings and seasonal promotions
Maximise Online Sales: Invest in paid social ads and SEO content
Mobile Events: Attend festivals, schools, and local fairs with pop-up axe lanes
Value-Add Packages: Introduce catering, themed birthday bundles, or workshops
IDEAL BUYER
This opportunity suits:
A hands-on owner-operator looking for an exciting venture
An investor seeking a profitable, staff-led leisure business
An events or hospitality operator expanding into immersive experiences
Anyone with an interest in entertainment, team building, or lifestyle brands
REASON FOR SALE
The current owner is selling due to personal health reasons and is seeking a quick, clean transaction to allow the business to continue thriving under new ownership.
NEXT STEPS - Confidential Enquiries Welcome
Due to the popularity of this sector and the reduced price, early interest is expected.
Full business details will only be disclosed upon signing an NDA.
Notes
Disclaimer - Property reference GO2292. The information displayed about this property comprises a property advertisement. Rightmove.co.uk makes no warranty as to the accuracy or completeness of the advertisement or any linked or associated information, and Rightmove has no control over the content. This property advertisement does not constitute property particulars. The information is provided and maintained by Goodwins Business Brokers Ltd, Covering - Nationwide. Please contact the selling agent or developer directly to obtain any information which may be available under the terms of The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations 2007 or the Home Report if in relation to a residential property in Scotland.
Map data ©OpenStreetMap contributors.