Suffolk Parade, The Suffolks, Cheltenham, Gloucestershire, GL50

A unique opportunity to create a bespoke and architecturally spectacular sustainable house conversion in one of Cheltenham’s finest and most historic districts.

One of Cheltenham’s most recognisable and architecturally distinctive buildings, The Daffodil House offers a once-in-a-generation opportunity to create a show-stopping home in the heart of The Suffolks. With full planning permission already granted for conversion to a private residence, this landmark building is perfectly positioned for a buyer with vision — someone seeking to craft a truly unique, design-led home in one of the town’s most sought-after neighbourhoods.

Originally constructed in the 1920s as a picture house, The Daffodil retains the bold character and grandeur of its Art Deco heritage. Its eye-catching façade, elegant proportions and deep architectural history make it a rare gem — a building that not only stands out but tells a story. The scale and character of the space provide a remarkable foundation for a truly bespoke conversion, blending heritage with contemporary aspiration.

The current planning consent provides a springboard for transformation, offering scope to create a sustainable and architecturally innovative residence. However, for those with different ambitions, the potential to evolve or adapt the plans (subject to the necessary consents) means the building is far from prescriptive. Whether your vision is for a modernist masterpiece, a discreetly luxurious urban retreat, or a more classically inspired residence, this property offers the flexibility and freedom to bring it to life.

At its core, The Daffodil House invites imagination. Its generous footprint and dramatic internal volumes allow the possibility of creative freedom rarely found in residential settings. Subject to further permissions, the space could be tailored to suit a wide range of lifestyles, from open-plan contemporary living to a more traditional, zoned layout. There is potential to incorporate mezzanines, roof terraces, courtyards, home offices or studios — all shaped around the character of the building and the needs of the future owner.

Crucially, this is a project that also lends itself well to a sustainable ethos. The scale and design flexibility make it an ideal candidate for incorporating renewable energy technologies, natural materials, and energy-efficient systems — aligning the building’s next chapter with the principles of modern, responsible living.

Externally, the building occupies a discreet yet central position within The Suffolks — a neighbourhood that blends period charm with a lively, creative atmosphere. The site offers potential for private outdoor space and secure parking (subject to planning), both highly prized assets in such a central location.

For developers, self-build enthusiasts or anyone looking to create a truly individual home, The Daffodil House represents an unrivalled opportunity. It’s not just a property — it’s a canvas. And with Cheltenham’s cultural scene, excellent schools, green spaces and independent shops all just moments away, the lifestyle offering is every bit as compelling as the architectural one.

In summary, The Daffodil House is an extraordinary prospect: a building of substance, character, and potential, situated in one of Cheltenham’s most desirable districts. With planning permission already in place and a wealth of design possibilities to explore, this is a rare and exciting chance to shape the future of a local landmark and to create a home like no other.

Situation:

Located in the heart of one of Cheltenham’s most beloved and characterful neighbourhoods, The Suffolks is a location that exudes charm, history and an enviable sense of community. This highly sought-after district forms part of the town’s Regency heartland and is widely celebrated for its distinctive period architecture, leafy streets, and cosmopolitan atmosphere.

The Suffolks sits just a stone’s throw from the bustling Bath Road, an ever-popular destination for locals and visitors alike thanks to its vibrant mix of independent shops, artisan cafes, restaurants, and delicatessens. Whether you’re picking up freshly baked bread from a local bakery, enjoying coffee with friends, or browsing boutiques and interiors stores, life in The Suffolks is rich in everyday pleasures and full of character.

Beyond the local buzz, the area is also wonderfully positioned for access to Montpellier, with its beautiful gardens, elegant squares and high-end amenities. Here, you’ll find fine dining, stylish bars, and Cheltenham’s renowned shopping scene – all within easy walking distance. The Promenade, with its wide, tree-lined avenues and upmarket stores, is just a short stroll away, while the celebrated Montpellier wine bars and restaurants offer a fabulous evening destination just around the corner.

Cheltenham itself is an elegant spa town famous for its cultural calendar and architectural beauty. Throughout the year, the town plays host to an array of festivals – from literature and science to jazz and, of course, the world-famous Cheltenham Festival at the Racecourse. It’s a place that blends heritage with a vibrant, modern lifestyle, and The Suffolks sits at its very heart.

For families, the area is well served by a selection of excellent state and independent schools, including Cheltenham College, Cheltenham Ladies’ College, and Dean Close, all of which are within easy reach. Green spaces such as Montpellier Gardens and Sandford Park offer beautiful settings for weekend walks, summer picnics or simply soaking up the sunshine.

Transport links are another key draw. Cheltenham Spa station offers direct trains to London, Birmingham, and Bristol, making the town a convenient base for commuters or those needing to travel frequently. By road, the M5 is easily accessible, connecting you swiftly to the Midlands, Southwest and beyond.

Important Information:

Photographs and Computer-Generated Images: Please be aware that many of the images used in the marketing of The Daffodil are computer generated, do not represent the current state of the building and do not depict the consented scheme.

Planning Permission: Cheltenham Borough Council has approved the plans to convert The Daffodil into a dwelling under application number 24/01838/PRIOR. Plans can be accessed via the Cheltenham Borough Council Planning Portal.

Services: All mains’ services are connected.

Directions via What3words: ///lost.descended.paying

Tenure: Freehold.

Local Authority: Cheltenham Borough Council.

Council Tax Band: To be determined.

Viewing: Strictly by prior appointment with Jackson Stops.