Elsworthy Road, London, NW3

Originally built by the renowned developer William Willett, whose houses helped shape the architectural character of this established NW3 address, the property offers the chance to create an exceptional family residence in one of London’s most sought-after neighbourhoods.
Full planning permission has been secured for a carefully considered extension and reconfiguration, creating a home of approximately 8,500 sq ft arranged across four floors. The approved scheme enhances the scale and functionality of the house while respecting the integrity and character of the original Arts & Crafts architecture.
Once complete, the residence will provide generous formal and informal reception spaces alongside six to seven bedroom suites. The layout has been designed with both family living and entertaining in mind, combining well-proportioned principal rooms with relaxed everyday spaces.
A substantial leisure level further elevates the house, incorporating a swimming pool, gymnasium and media room, bringing a level of amenity expected of a modern Prime Central London residence.
The grounds are a defining feature. The property enjoys one of the largest rear gardens on Elsworthy Road, offering a rare sense of scale and privacy within Primrose Hill. To the front, a private approach provides secure off-street parking for several vehicles.
Elsworthy Road is a wide and elegant residential avenue positioned between Avenue Road and Primrose Hill Road. The open green spaces of Primrose Hill, Regent’s Park and Hampstead Heath are all within easy reach, alongside the cafés, restaurants and neighbourhood amenities of St John’s Wood, Belsize Park and Camden. Avenue Road provides direct access towards the West End, approximately 2.8 miles away, while the City of London lies approximately 4.4 miles to the east.
Combining architectural heritage, an unusually generous plot and full planning consent for a significant new residence, 68 Elsworthy Road presents a rare opportunity to create a substantial family home in prime Primrose Hill.