{"loaderData":{"0-8":{"propertyListing":{"building":{"id":"752948395865585","summary":"Prime Croydon development land auction opportunity at Witherby Close, CR0 5SR. Rare site with outstanding potential for residential or mixed-use schemes (STPP). Superb transport, strong yields, and regeneration upside. Auction: 24th June , Lot 12","archived":false,"description":"Introduction: Croydon Development Land Auction
Welcome to a rare Croydon development land auction opportunity at Witherby Close, CR0 5SR. This prime site is offered for sale by Palace Auctions London and presents an exceptional chance for investors, developers, and buyers seeking a high-potential land parcel in one of South London’s most dynamic growth areas. The Croydon development land auction at Larcombe Close is perfectly positioned for future improvement, with outstanding potential for residential or mixed-use schemes, subject to planning permission (STPP). With Croydon’s robust market fundamentals, strong rental yields, and ongoing regeneration, this land represents a compelling proposition for those looking to capitalise on the area’s transformation. The focus keyphrase, Croydon development land auction, is central to this opportunity and is woven throughout this listing to ensure maximum visibility and engagement.
________________________________________
Prime Location: Larcombe Close, Park Hill & Whitgift Ward
The Croydon development land auction site is located on Witherby Close, within the sought-after Park Hill & Whitgift ward. This residential neighbourhood is renowned for its leafy streets, excellent schools, and proximity to Croydon town centre. Larcombe Close offers a peaceful setting while remaining just moments from the vibrant heart of Croydon, making it ideal for a range of future development options. The area benefits from a strong sense of community, established amenities, and easy access to employment hubs. The site’s location within the Park Hill & Whitgift ward ensures it is well-placed to attract both end-users and investors seeking long-term growth. The Croydon development land auction at CR0 5SR is a rare chance to secure a site in a location that balances tranquillity with connectivity.
________________________________________
Transport and Connectivity: East Croydon, Tramlink, and More
Connectivity is a key strength of the Croydon development land auction site. Larcombe Close is just 0.9km (a 12-minute walk) from East Croydon station, one of South London’s busiest transport hubs. From here, fast trains reach London Victoria in 15 minutes, London Bridge in 15–20 minutes, and Gatwick Airport in 15–20 minutes, making the site ideal for commuters and frequent travellers. The East Croydon Tramlink stop provides direct connections to Wimbledon, Beckenham, and Addington, while West Croydon station offers further National Rail, London Overground, and Tramlink services. Multiple bus routes serve the area, with stops at Park Lane/Fairfield Halls and Selborne Road, ensuring seamless links to Croydon town centre and beyond. The A232 and A212 roads provide easy access to the wider South London network. This unrivalled connectivity underpins the Croydon development land auction’s appeal for a wide range of future uses.
________________________________________
Development Potential Overview: Flexible Options (STPP)
The Croydon development land auction at Witherby Close offers outstanding flexibility for future development and improvement. Subject to planning permission, the site is suitable for a variety of schemes, including residential new-build, mixed-use, or bespoke self-build projects. The absence of Conservation Area or Article 4 Direction constraints at CR0 5SR increases the scope for creative design and maximising site value. Investors can explore options such as apartments, townhouses, or even innovative co-living or HMO models, depending on local demand and planning policy. The site’s proximity to transport, schools, and amenities makes it highly attractive for both owner-occupiers and renters. With Croydon’s strong market fundamentals and supportive planning environment, the Croydon development land auction is a rare opportunity to unlock significant value through thoughtful development and improvement.
________________________________________
Planning Context: Croydon Local Plan and Approval Rates
Understanding the planning context is crucial for maximising the Croydon development land auction’s potential. The site falls under the Croydon Local Plan 2018, revised in 2024, which sets out a clear vision for sustainable, character-led growth. The latest updates emphasise protecting local character, supporting high-quality design, and delivering sustainable development. There is no Conservation Area or Article 4 Direction affecting Larcombe Close (CR0 5SR), providing greater flexibility for new schemes. Croydon’s planning approval rate stands at 80.8%, reflecting a generally positive environment for well-prepared proposals that align with local policies. Prospective buyers are advised to undertake a pre-application enquiry with Croydon Council to assess the feasibility of their proposed scheme and to review the legal pack for any site-specific restrictions. For authoritative guidance, see the Croydon Council Planning Portal and GOV.UK’s planning permission advice.
________________________________________
Croydon Opportunity Area and Growth Zone
The Croydon development land auction site is strategically located within the Croydon Opportunity Area, as designated in the Mayor’s London Plan. This area is earmarked for significant growth, with capacity for 14,500 new homes and 10,500 new jobs by 2041. The Opportunity Area Planning Framework (OAPF) guides regeneration, design, and infrastructure investment, supporting “Good Growth” principles such as social integration and sustainability. The Croydon Growth Zone has unlocked over £500 million for infrastructure and public realm improvements, further enhancing the area’s appeal. The site’s location within the Trams Triangle/London–Gatwick–Brighton mainline corridor positions it at the heart of South London’s most dynamic development zone. This context underpins the Croydon development land auction’s long-term value and supports a compelling investment narrative.
________________________________________
Market Data and Land Values: Strong Fundamentals
The Croydon development land auction is underpinned by robust market data. Residential property values in the CR0 5 postcode typically range from £4,500 to £6,000 per square metre, with development land trading at £2.0m–£4.0m per acre for sites with planning. Unconsented land is valued at a discount but offers significant uplift potential post-consent. Gross rental yields in CR0 reach up to 5.4%, among the highest in London, driven by strong demand and relatively affordable entry prices. These fundamentals make Croydon highly attractive for both build-to-rent and for-sale residential development. The area’s ongoing regeneration, infrastructure investment, and population growth further support long-term capital appreciation. The Croydon development land auction at Larcombe Close is a rare chance to secure a site with strong underlying value and multiple exit strategies.
________________________________________
Development Strategies: Maximising Potential
Unlocking the full value of the Croydon development land auction requires a strategic approach. Investors can consider a range of development strategies, from traditional residential new-build to innovative mixed-use or co-living schemes. The site’s flexibility allows for options such as apartments, townhouses, or even bespoke self-build projects, subject to planning. Sustainability and biodiversity are key considerations, with Croydon Council encouraging high-quality, environmentally responsible design. Developers should engage with architects and planning consultants early to explore the best use of the site and to navigate the planning process effectively. Pre-application advice from Croydon Council is recommended to identify any site-specific opportunities or constraints. For expert guidance on valuation and development strategies, visit our valuation services page.
________________________________________
Local Amenities and Lifestyle: Attracting End-Users
The Croydon development land auction site benefits from proximity to a wealth of local amenities. Park Hill Junior School, Whitgift School (independent), and Coloma Convent Girls’ School are all nearby, making the area highly attractive for families. Fairfield Halls, Croydon’s premier arts and events venue, is within easy reach, as are Croydon University Hospital and several GP surgeries. Green spaces such as Lloyd Park and Park Hill Park provide excellent recreational opportunities, while Croydon town centre offers a wide range of shops, restaurants, and leisure facilities. This combination of amenities supports strong demand from both owner-occupiers and renters, enhancing the site’s appeal for future development. The Croydon development land auction at Larcombe Close is ideally positioned to deliver a high-quality lifestyle for future residents.
________________________________________
Regeneration Context: Major Schemes and Investment Narrative
Croydon is undergoing a period of unprecedented regeneration, further enhancing the Croydon development land auction’s investment case. The Westfield/URW masterplan is set to deliver thousands of new homes and major retail and leisure space, transforming the town centre. East Croydon station is being upgraded, with improved public spaces and transport links. New high-rise residential schemes and mixed-use developments are reshaping the skyline, attracting new businesses, residents, and investment. The Croydon Growth Zone has unlocked over £500 million for infrastructure, supporting further development and public realm improvements. This regeneration context underpins strong demand for land and development opportunities in and around CR0 5SR, making the Croydon development land auction a compelling proposition for forward-thinking investors.
________________________________________
Auction Details and Legal Information
The Croydon development land auction at Larcombe Close, CR0 5SR, is offered for sale by public auction through Palace Auctions London. The guide price is £620,000, with the property being sold as Lot 12 on 24th June 2026. The land area and dimensions are 1.1 acres , and the tenure is [TENURE: FREEHOLD. The planning status is none, with all relevant documentation available in the legal pack. Prospective buyers are encouraged to review the legal pack, available from Palace Auctions, and to seek independent legal and planning advice before bidding. For details of upcoming auctions and to register your interest, visit our auction catalogue.
________________________________________
Summary and Call to Action
In summary, the Croydon development land auction at Larcombe Close, CR0 5SR, represents an outstanding opportunity for investors, developers, and buyers seeking a prime site in a high-growth location. With exceptional development potential, superb transport links, strong market fundamentals, and the backing of Croydon’s ongoing regeneration, this land is ideally suited to a wide range of future uses. For further information, to arrange a viewing, or to download the legal pack, contact Palace Auctions London today at or email . We strongly recommend seeking independent legal and planning advice before bidding. For expert guidance on property auctions, valuations, and development strategies, visit our website or speak to our team.
________________________________________
Internal and Outbound Links
•\tInternal Links:
o\tPalace Auctions Auction Catalogue
o\tPalace Auctions Valuation Services
•\tOutbound Links:
o\tCroydon Council Planning & Regeneration
o\tGOV.UK: When is permission required?
o\tLondon Plan Opportunity Areas

","disclaimer":{"raw":"Disclaimer - Property reference ERSRM101. The information displayed about this property comprises a\n property advertisement. Rightmove.co.uk makes no warranty as to the accuracy or completeness of\n the advertisement or any linked or associated information, and Rightmove has no control over the\n content. This property advertisement does not constitute property particulars. The information is\n provided and maintained by Palace Auctions (London) LTD, London. Please contact the selling\n agent or developer directly to obtain any information which may be available under the terms of\n The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations\n 2007 or the Home Report if in relation to a residential property in Scotland.\n"},"transactionType":"SALES","amenities":["TRANSPORT_LINKS","WELL_CONNECTED","TWENTY_FOUR_HOUR_ACCESS"],"keyFeatures":["Exceptional Croydon development land auction opportunity in Park Hill & Whitgift ward.","Outstanding potential for residential or mixed-use development (STPP).","Prime location: Larcombe Close, 0.9km from East Croydon station (12-min walk).","Fast trains to Victoria (15 min), London Bridge (15–20 min), Gatwick (15–20 min).","Tramlink, West Croydon, and major bus routes nearby for superb connectivity.","Within Croydon Opportunity Area: 14,500 new homes, 10,500 new jobs by 2041.","No Conservation Area or Article 4 Direction identified at CR0 5SR.","Croydon Local Plan 2018 (revised 2024) supports sustainable development.","Gross yields up to 5.4% in CR0; planning approval rate 80.8%.","For sale by auction: 24th June 2026. Legal pack available."],"environment":{"epcRating":null,"breeamRating":null,"environmentalDescription":null},"pricing":{"price":520000,"displayQualifier":"GUIDE_PRICE","frequency":null,"rentObligation":null},"useClasses":[],"tenureType":"FREEHOLD","tenureYearsRemaining":null,"parkingSpaces":0,"yearBuilt":null,"yearRenovated":null,"listedBuilding":false,"numberOfFloors":0,"planningPermission":"NONE","businessForSale":false,"media":{"brochures":[],"photos":[{"uri":"property-photo/e6baee6e0/752948395865585/e6baee6e06dd686399ab082cd051ac1b.png","description":""},{"uri":"property-photo/1f4f09f8e/752948395865585/1f4f09f8e8156f5d6a36b72ce00e642b.png","description":""},{"uri":"property-photo/3ca8eb22c/752948395865585/3ca8eb22c13a6201ed3dd0d73dfe540a.png","description":""},{"uri":"property-photo/c31ed3b99/752948395865585/c31ed3b99f2c0827e6062d009b3a32fc.png","description":""},{"uri":"property-photo/95e788014/752948395865585/95e788014115c5756755e9404d43add1.png","description":""}],"floorPlans":[],"virtualTours":[],"videoTours":[],"epcs":[],"epcGraphs":[]},"sizing":{"unit":"SQFT","size":11.840290000000001,"minSize":47899.354999999996,"measurementType":"GEA","maxSize":47910.1189},"location":{"displayAddress":"Witherby Close, Croydon","showMap":true,"postcode":{"incode":"5SU","outcode":"CR0"},"streetView":{"latitude":51.363659,"longitude":-0.086205,"heading":-10.998749,"pitch":0,"zoom":1,"showStreetView":true},"latitude":51.363613,"longitude":-0.086479},"nearestStations":[{"distance":0.2493503435597724,"name":"Lloyd Park Tram Stop","types":["TRAM"],"unit":"miles"},{"distance":0.3187235314852465,"name":"South Croydon Station","types":["NATIONAL_TRAIN"],"unit":"miles"},{"distance":0.8219030071926179,"name":"East Croydon Station","types":["NATIONAL_TRAIN","TRAM"],"unit":"miles"}],"agents":[{"name":"Palace Auctions (London) LTD, London","email":null,"profileUrl":"/estate-agents/agent/Palace-Auctions/London-302483.html","logo":"/partner-logo/45077600-LOGO-1778054872861.jpg","id":302483,"description":"

Palace Auctions London is a leading property auctioneer, specialising in residential and commercial sales across all London boroughs and beyond. Our award-winning team combines unrivalled local expertise with global reach, offering both in-room and advanced online auctions for maximum exposure and certainty of sale. We provide transparent, competitive bidding, legally binding transactions, and a seamless process from expert valuation to completion—typically within 28 to 56 days.

Our services include free market appraisals, tailored marketing, legal pack preparation, and specialist advice for investors, developers, first-time buyers, and charities. With a 95% completion rate and record results in prime London areas, we deliver swift, secure sales and outstanding value for every client.

Contact our Mayfair office for a confidential discussion about your property needs.

11 Old Bond Street, London, W1S 4PN | 07971033276 or 0207 101 3647

Opening Hours: Mon–Sat 5am–8:30pm

","telephoneNumber":"020 4538 7558","morePropertiesFromAgentUrl":"/commercial-property-for-sale/find/Palace-Auctions/London.html?locationIdentifier=BRANCH%5E302483&propertyStatus=all&includeLetAgreed=true&_includeLetAgreed=on","primaryBrandColour":"#ba9b61"}],"owner":{"description":null,"name":null},"primaryPropertyClassification":{"propertyClassificationSubType":"LAND","propertyClassificationType":"LAND_AND_DEVELOPMENT","offices":null,"industrialAndLogistics":null,"leisureAndHospitality":null,"retail":null},"secondaryPropertyClassifications":[{"propertyClassificationType":"LAND_AND_DEVELOPMENT","propertyClassificationSubType":"RESIDENTIAL_DEVELOPMENT"}],"letType":null,"letContractLength":null,"status":"AVAILABLE","availableDate":null,"serviceCharge":null,"businessRates":null,"isRentAllInclusive":null,"products":{"commercialSearchProminenceEnabled":true,"featuredProperty":false,"premiumListing":false,"premiumListingLabel":null},"auction":true,"spaces":[]}}}},"actionData":null,"errors":null}