{"loaderData":{"0-6":{"propertyListing":{"building":{"id":"759229047310384","summary":"Prime vacant development land in Prenton, Wirral (CH43 2NH). Lot 94, guide price £200,000. Auctioned by Palace Auctions London on 24th June. Excellent long-term potential for residential or mixed-use development, subject to planning consent. Legal pack available.","archived":false,"description":"Prenton Development Land Auction – Lot 7, CH43 2NH
Palace Auctions London | Guide Price: £200,000 | Auction: 1:00 pm, 12th August 2026 at Claridge’s, London
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The Headlines:
Lot 7 offers a rare chance to secure prime vacant development land in Prenton, Wirral—one of the North West’s most desirable and well-connected residential locations. With outstanding long-term potential, robust market fundamentals, and direct alignment with Wirral’s ambitious regeneration strategy, this is an exceptional investment opportunity.
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A Rare Opportunity: Prime Development Land in Prenton, Wirral – Lot 7
Secure your place in Wirral’s future with this exceptional parcel of vacant land, guided at £200,000 and offered exclusively by Palace Auctions London. Lot 7 will be auctioned at 1:00 pm on 12th August 2026 at Claridge’s, London. Perfectly positioned for capital growth and regeneration, this site is a blank canvas for visionary investors and developers.
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LISTING URL
Full property details, legal pack, and registration:

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INTRODUCTION: PRENTON DEVELOPMENT LAND AUCTION
Welcome to one of Wirral’s most exciting land opportunities of the year. Lot 7, presented by Palace Auctions London, is a prime vacant site in the highly desirable CH43 2NH postcode of Prenton. Guided at £200,000, this site will be sold at auction at 1:00 pm on 12th August 2026 at Claridge’s, London. With exceptional long-term potential for residential or mixed-use development (subject to planning), and benefiting from Wirral’s progressive brownfield-first Local Plan, this is an investment not to be missed.
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PRIME LOCATION IN PRENTON, WIRRAL
Prenton is just 1.4 miles south of Birkenhead town centre, at the heart of a thriving, established community. The site enjoys immediate access to a wealth of amenities, top-rated schools, and green spaces, surrounded by quality residential housing. Popular with families, professionals, and retirees, Prenton’s enduring appeal ensures strong demand for new homes or mixed-use schemes. Outstanding connectivity via the M53 motorway and Merseyrail Wirral Line provides rapid links to Liverpool, Chester, and beyond.
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OUTSTANDING LONG-TERM DEVELOPMENT POTENTIAL
Lot 7 is a true blank canvas for investors and developers. The site’s significant future planning potential is underpinned by Wirral’s Local Plan 2022–2040—the UK’s first brownfield-only plan—prioritising redevelopment within built-up areas. This supportive planning framework, combined with a robust local property market, creates an ideal environment for long-term capital growth and value creation.
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GUIDE PRICE & AUCTION DETAILS
Lot\tGuide Price\tAuction Date\tTime\tVenue\tAuctioneer
Lot 7\t£200,000\t12th August 2026\t1:00 pm\tClaridge’s, London\tPalace Auctions London

•\tLegal Pack: Comprehensive documentation (title, searches, special conditions) available via the property listing.
•\tTenure: Expected to be freehold (verify in legal pack).
•\tEntry Point: Rare opportunity to secure a strategic site in a thriving location at a competitive price.
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WIRRAL’S BROWNFIELD-FIRST LOCAL PLAN ADVANTAGE
Few sites benefit from such a strong policy tailwind. Wirral’s Local Plan 2022–2040 channels all new housing and employment development into existing built-up areas, protecting the Green Belt and focusing investment into communities like Prenton. The council’s brownfield register and supplementary planning documents provide clear, transparent guidance—reducing uncertainty and accelerating the path to planning consent.
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STRONG LOCAL MARKET FUNDAMENTALS
•\tHouse Price Growth: 8.9% over the past year in Prenton and CH43 2.
•\tAverage Values: £190,000–£450,000.
•\tRental Values: Circa £650/month.
•\tDemand: Consistently high from families and professionals.

These fundamentals underpin the long-term investment case for Lot 7, offering strong prospects for capital appreciation and rental yields.
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REGENERATION & GROWTH: BIRKENHEAD AND WIRRAL
Lot 7 is strategically positioned to benefit from major regeneration initiatives, including Birkenhead town centre, Dock Branch Park, and Woodside masterplans. These projects are set to deliver thousands of new homes, commercial space, and enhanced public realm—attracting significant public and private investment and driving long-term growth.
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EXCELLENT TRANSPORT LINKS & CONNECTIVITY
•\tM53 Motorway: Minutes away, direct access to Liverpool, Chester, and the North West.
•\tMerseyrail Wirral Line: Frequent services (every 15 minutes) to Liverpool and Chester.
•\tBus Network: Comprehensive local coverage.
•\tAirports: Liverpool John Lennon (30 mins), Manchester (60 mins).

This connectivity supports a wide range of future uses and maximises appeal to buyers and tenants.
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LOCAL AMENITIES & COMMUNITY APPEAL
Prenton boasts a vibrant community infrastructure: independent shops, supermarkets, cafes, leisure facilities, green spaces, parks, golf courses, and the iconic Prenton Park (home to Tranmere Rovers FC). Highly regarded schools and a safe, welcoming environment make this an ideal location for families, professionals, and retirees.
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PLANNING GUIDANCE & INVESTMENT SECURITY
Benefit from Wirral’s clear planning framework and the National Planning Policy Framework (NPPF), which support sustainable, high-quality brownfield development.
Key resources:
•\tWirral Council Planning Portal
•\tGOV.UK Planning Guidance
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LEGAL PACK & SPECIAL CONDITIONS
A comprehensive legal pack is available for download via the property listing.
•\tIncludes title documents, searches, and special conditions.
•\tSeek independent legal advice before bidding.
•\tConfirm freehold status and review any overage clauses or restrictions.
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INVESTMENT POTENTIAL & FUTURE OUTLOOK
Lot 7 offers a compelling long-term investment case:
•\tSupportive planning policy
•\tStrong local market fundamentals
•\tMajor regeneration investment
•\tOutstanding connectivity
Whether your strategy is residential development, mixed-use, or land banking, this site offers rare optionality and upside potential in a market where quality brownfield sites are increasingly scarce.
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WHY CHOOSE PALACE AUCTIONS LONDON?
Palace Auctions London is a leading specialist property auction house, renowned for expertise, transparency, and client-focused service. Our team supports buyers from enquiry to completion, ensuring a seamless transaction. Explore our auction catalogue and valuation services for more opportunities.
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HOW TO REGISTER AND BID
1.\tVisit the property listing.
2.\tDownload and review the legal pack.
3.\tRegister with Palace Auctions London before the auction.
4.\tArrange independent legal and planning advice.
5.\tAttend in person at Claridge’s, London, or bid by telephone/proxy.

Auction: 1:00 pm, 12th August 2026 at Claridge’s, London.
Early registration is strongly recommended.
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SUMMARY & CALL TO ACTION
Lot 7 – Prenton Development Land, CH43 2NH is a rare, strategically significant opportunity to acquire prime vacant land in a high-growth, well-connected area. With a guide price of £200,000, exceptional long-term potential, and direct alignment with Wirral’s regeneration priorities, this is an outstanding investment.

Act now:
For full details, to download the legal pack, or to register to bid, visit:

For viewings or further advice, contact Palace Auctions London. Seek independent legal and planning advice before bidding.
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INTERNAL LINKS
•\tAuction Catalogue – Palace Auctions London
•\tValuation Services – Palace Auctions London
OUTBOUND LINKS
•\tWirral Council Planning Portal
•\tGOV.UK National Planning Policy Framework
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Important:
Lot 7 – Prenton Development Land (CH43 2NH) is a high-potential, strategic investment in a rapidly regenerating area, supported by robust vision Register your interest today.

","disclaimer":{"raw":"Disclaimer - Property reference PALRM22062026. The information displayed about this property comprises a\n property advertisement. Rightmove.co.uk makes no warranty as to the accuracy or completeness of\n the advertisement or any linked or associated information, and Rightmove has no control over the\n content. This property advertisement does not constitute property particulars. The information is\n provided and maintained by Palace Auctions (London) LTD, London. Please contact the selling\n agent or developer directly to obtain any information which may be available under the terms of\n The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations\n 2007 or the Home Report if in relation to a residential property in Scotland.\n"},"transactionType":"SALES","amenities":["PARKING","TRANSPORT_LINKS","WELL_CONNECTED","NATURAL_LIGHT","OPEN_PLAN"],"keyFeatures":["Prime vacant development land in sought-after Prenton, Wirral (CH43 2NH)","Lot 94 – Guide price £200,000 – Auction 12th August with Palace Auctions London","Excellent long-term potential for residential or mixed-use development","Future planning potential, subject to necessary consents","Located 1.4 miles from Birkenhead town centre; strong local amenities","Proximity to M53 motorway and Merseyrail for Liverpool and Chester access","Within Wirral’s brownfield-first Local Plan area, supporting regeneration","Area with robust house price growth and high demand for quality homes","Legal pack available; likely freehold; special conditions of sale apply","Strategic investment opportunity with strong capital growth prospects"],"environment":{"epcRating":null,"breeamRating":null,"environmentalDescription":null},"pricing":{"price":195000,"displayQualifier":"GUIDE_PRICE","frequency":null,"rentObligation":null},"useClasses":["C3"],"tenureType":"FREEHOLD","tenureYearsRemaining":null,"parkingSpaces":0,"yearBuilt":null,"yearRenovated":null,"listedBuilding":null,"numberOfFloors":0,"planningPermission":"NONE","businessForSale":false,"media":{"brochures":[{"uri":"property-brochure/83823e222/759229047310384/83823e2222ccd06651563c31034c73c4.pdf","description":"Particulars"}],"photos":[{"uri":"property-photo/b4b2ae776/759229047310384/b4b2ae776bbb5ba486db0332d15f2fcd.jpeg","description":null},{"uri":"property-photo/779cad99a/759229047310384/779cad99a91604e6cbce4826498c2d2a.jpeg","description":null},{"uri":"property-photo/cbc293604/759229047310384/cbc29360450f3710cc90ff2741162c08.png","description":null},{"uri":"property-photo/dc66c24f1/759229047310384/dc66c24f11c6a8532f7873d9291c5215.png","description":""}],"floorPlans":[],"virtualTours":[],"videoTours":[],"epcs":[],"epcGraphs":[]},"sizing":{"unit":"SQFT","size":47063.21524799999,"minSize":null,"measurementType":"GEA","maxSize":null},"location":{"displayAddress":"Land off Hargrave Avenue, Oxton, Wirral","showMap":true,"postcode":{"incode":"2NH","outcode":"CH43"},"streetView":{"latitude":53.378413,"longitude":-3.061584,"heading":53.748815,"pitch":0,"zoom":1,"showStreetView":true},"latitude":53.378527,"longitude":-3.061324},"nearestStations":[{"distance":1.063259418107374,"name":"Upton Station","types":["NATIONAL_TRAIN"],"unit":"miles"},{"distance":1.6309471487139702,"name":"Birkenhead Park Station","types":["NATIONAL_TRAIN"],"unit":"miles"},{"distance":1.8019599089616998,"name":"Birkenhead Central Station","types":["NATIONAL_TRAIN"],"unit":"miles"}],"agents":[{"name":"Palace Auctions (London) LTD, London","email":null,"profileUrl":"/estate-agents/agent/Palace-Auctions/London-302483.html","logo":"/partner-logo/45077600-LOGO-1778054872861.jpg","id":302483,"description":"

Palace Auctions London is a leading property auctioneer, specialising in residential and commercial sales across all London boroughs and beyond. Our award-winning team combines unrivalled local expertise with global reach, offering both in-room and advanced online auctions for maximum exposure and certainty of sale. We provide transparent, competitive bidding, legally binding transactions, and a seamless process from expert valuation to completion—typically within 28 to 56 days.

Our services include free market appraisals, tailored marketing, legal pack preparation, and specialist advice for investors, developers, first-time buyers, and charities. With a 95% completion rate and record results in prime London areas, we deliver swift, secure sales and outstanding value for every client.

Contact our Mayfair office for a confidential discussion about your property needs.

11 Old Bond Street, London, W1S 4PN | 07971033276 or 0207 101 3647

Opening Hours: Mon–Sat 5am–8:30pm

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