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User Guide

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Fine & Country Lakes & North Lancs

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    Fine & Country is a stronghold of independent national and international offices that specialise in the marketing and sale of prestigious properties. Offering a premium service focused on the upper quartile of the market, its award-winning network of independent estate agencies represent luxury and character residential properties incorporating targeted golf, waterside and equestrian divisions which suit our beautiful region perfectly. With over 300 offices nationally and internationally with primary showrooms on Mayfair's prestigious Park Lane. Fine & Country, with our branches in Ambleside, Windermere, Lancaster and Garstang cover the South Lakes and North Lancashire region and are affiliated with local agent Matthews Benjamin. There's good reason why Fine & Country won the five gold star status, for five years running, in the esteemed Sunday Times Estate Agency of the Year Award for 'Best Marketing UK'. Simply put, they offer you a five star service taking an innovative approach to marketing and selling your home by combining individual flair and attention with local expertise. Powered by a sophisticated team of marketers, your property will be broadly promoted - locally, regionally, nationally and internationally - using a proven spectrum of marketing and advertising tools to target high end buyers.

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Our Marketing Stratergy

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    The Importance of Exposure
    The widespread exposure of prime residential properties is crucial. The more prestigious a property, the smaller the number of potential buyers. Buyers of exclusive properties are generally not constrained by such influences as specific location, proximity to public transport or local amenities. In today's market, the mobility of buyers is also greater than ever and they could come from, quite literally, anywhere - through local and regional marketing, national newspapers and magazine or, increasingly, internally using interactive technologies. 

    With this in m ind, we have created a marketing strategy to target a suitable geo-demographic profile of potential buyers around the world, supported by our international network of over 300 offices worldwide. 

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    Exposure to London & International Buyers
    Situated on Park Lane, Mayfair, London, arguably one of the most prestigious locations in Europe, Fine & Country head office reaches markets other agents cannot. The office not only services the lucrative London market but also provides a vital hub for our international market, referring clients all over the world.

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    Global Referral Network
    Fine & Country's network of over 300 locations worldwide makes finding the right buyer a faster and easier process, and can help you find your perfect property from a range of locations throughout the world.

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    Lifestyle Marketing
    We do not just sell bricks and mortar, we sell a lifestyle our clients aspire to, offering clients information on location and access to amenities such as schooling, transport links, shops and restaurants. The lifestyle concept is achieved through professionally conducted sellers interviews that aim to highlight important lifestyle aspects of the home that factual descriptions fail to do justice to. 

    Additionally, we use the latest in video technology to bring properties and their surroundings to life, complemented by the lifestyle property search tool on the Fine & Country website which includes equestrian, golf, waterfront and new homes searches.

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    Our Range of Publications
    Exclusive Home Worldwide - International

    Refined - National

    The Collection - Regional

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    The Power of the Media Centre
    The dedicated Fine & Country media centre based in the Park Lane Head Office ensures that Fine & Country appears in as many national and international publications as possible, building and sustaining brand awareness.

    The Media Centre team regularly secures editorial coverage throughout the printed and online press. We achieve brand and property exposure in a range of high profile newspapers and magazines such as The Sunday Times, The Times, The Financial Times, The Saturday Telegraph, Country Life, The Metro and The Epoch Times to name but a few.

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    National Advertising
    One of the main factors to consider when selling your property is the promotion; how can you make your property stand out and reach its full potential for a quick sales, at the right price?

    By instructing Fine & Country, you will benefit from widespread exposure through print and digital advertising in some of the most regarded news media in the UK.

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    Online Marketing
    The Fine & Country Website
    www.fineandcountry.com offers customers the possibility to search properties on an international, national and local level. For visitors who would like more information about a property, a live chat services is available 24/7.

    Social Networking
    Fine & Country is active on all major social media platforms including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram. 

    Instant Online Valuation
    Based on land registry data and the value of neighbouring sales, our instant online valuation tool will give you an indication of the current valued of your home in seconds.

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    Professional Property Presentation
    The Gold Marketing Service is an industry leading and award winning suite of marketing materials. Exclusive to Fine & Country; it is designed to highlight the most desirable features of our home, as well as presenting it professionally to the widest possible audience.

    It Includes the following options;
    - Professional Property Particulars
    - Professional Photography
    - Full Page Feature in Refined
    - Lifestyle Interview
    - Detailed Floorplan
    - Video Showreel
    - Online Page Turner Particulars
    - Park Lane Showroom Presentation
    - HTML Emailer
    - Professionally Printed Window Card
    - Professional Video or Drone Video and Stills
    - Energy Performance Certificates

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    Fine & Country Interior Design
    Fine and Country Interior Design is a selected network of professional interior design and stylist firms who offer a bespoke design service. 

    We will match your brief to the perfect designer who will travel to your home, wherever you are around the globe. Experience a first-class service where our designers will make sure every detail is perfect, down to the very last stitch. 

    We can help you no matter what you require, whether you want a complete renovation, t ad a touch of your personal style to your new home or even stage your property for sale.

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    Fine & Country Foundation
    The Fine & Country Foundation was launched in July 2014 to help combat one of the largest social issues in the UK - homelessness. Often the causes of homelessness are misunderstood and disregarded, however, people become homeless for a whole range of complex and overlapping reasons such as family breakdowns, mental or physical health problems or debts.

    The Fine & Country Foundation are dedicated to bringing together all Fine & Country agents to raise awareness of the causes of homelessnesss whilst supporting homeless charities.

    For more information on the work the charity is doing, or to see how you can help, please visit fineandcountryfoundation.com
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Our Global Referral Network

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    300 Independent Offices Worldwide
    Our network of over 300 independent offices across the globe means we are well placed to find your dream home, no matter the location.

    Our state of the art referral system connects the independent offices so we can work together to offer a seamless process in locating the right property for you.
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    Andrew Kneale, Managing Director
    Andrew started in estate agency in 1986 with a local family firm in the Lancaster area before setting up and running a very successful solicitors estate agency practice for 17 years with 5 offices in the local area. Andrew joined the company as a Director in 2006 heading up Fine & Country which quickly established itself as the market leader in the upper quartile of the market.

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    Adam Anderton, Lettings Director
    Adam joined us as a Director in February 2018 with the sole purpose of setting up our lettings company. Adam comes with a wealth of experience and knowledge specialising in Residential Lettings & Property Management. As a registered member of ARLA Propertymark, Adam is fully qualified to assist and advise in any matters relating to Residential Lettings and Management.

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    David Carter, Property Consultant
    David boasts over 30 years experience in the local property market, starting in the industry in 1984 and quickly established himself as a well known figure in the property community. David joined the Matthews Benjamin and Fine & Country team in 2016, bringing with him his wealth of experience in residential valuation, new build projects, development opportunities and skills in negotiation of all price ranges.

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    Andrea Johnson, Property Consultant
    With the business since 2007, Andrea has been a vital part of the expansion into Lancaster with both Fine & Country and Matthews Benjamin. Andrea is also a fully qualified member of the National Association of Estate Agents having completed the extensive course in 2018 and is our leading Sales Negotiator for properties in the upper quartile of the market in the North Lancashire region.

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    Sophie Walker, Property Consultant
    Sophie has been with the company since 2012 and has been an integral part of our client relations and property consulting in The Lake District. Sophie now takes on an exciting new role due to her natural social and charismatic personality. Based from our Lancaster office she will be focusing on the marketing aspect of both the company and properties and is also part of our Production team.

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    Bessie Hallam, Property Consultant
    Bessie joined Matthews Benjamin and Fine & Country in June 2015; a committed and organised individual, her responsibilities and specialisms lie in client relationship and as part of our dedicated production team Bessie visits all of our Fine & Country properties across the branches, dealing with the production of brochures through to the marketing.

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    Tegan Winder, Administrator
    Since 2009 Tegan has seamlessly covered the administration and extensive marketing operation at Lancaster Office ensuring the smooth running of the business using her knowledge of the area and experience in estate agency. Tegan is also a part of our dedicated Production team for all of our Fine & Country branches, dealing with all new instructions from the production of brochures through to going live on the market.

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    Charlotte Derbyshire, Adminstrator
    Charlotte joined the Fine & Country and Matthews Benjamin team at Lancaster in 2014 bringing to her position a wealth of experience from her estate agency background. Formerly a manager of a multi-branch agency and with an excellent knowledge of the Lancaster and the Lune Valley region, Charlotte has a friendly and efficient approach for dealing with sales progression.
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    User Guide

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    Testimonials from Sellers

    • Seller Testimonial

      Minimum fuss
      Lovely staff. Helped us buy our house with the minimum of fuss. Everything went smoothly thanks to their close monitoring of each part of the process.

    • Seller Testimonial

      Supportive, available, effective and friendly
      I have nothing but praise for the staff of Fine & Country's Lancaster office. They have been consistently supportive, available, effective and friendly throughout the long 15 months that it has taken to sell my large family home in the Lune Valley. I could not have asked for a better service.

    • Seller Testimonial

      level headed enthusiasm
      A million Thank you's to you all for your patience, support, kindness and level headed enthusiasm when the going got tough. We could not have done it without the fantastic Fine & Country Team

    • Seller Testimonial

      Good communication
      Very happy with the handling of the purchase. All negotiations and paperwork dealt with efficiently, with good communication throughout.
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    Disclaimer

    The content on this Microsite has been uploaded by Fine & Country, Covering Lakes and North Lancs. Rightmove Group Limited makes no warranty as to the accuracy or completeness of the content, any queries should be sent directly to Fine & Country, Covering Lakes and North Lancs. Where properties are displayed on a page, this comprises a property advertisement. Rightmove Group Limited who operate the website Rightmove.co.uk makes no warranty as to the accuracy or completeness of the advertisement or any linked or associated information, and Rightmove has no control over the content. These property advertisements do not constitute property particulars. The information is provided and maintained by Fine & Country, Covering Lakes and North Lancs. Please contact the agent directly to obtain any information which may be available under the terms of The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations 2007 or the Home Report if in relation to a residential property in Scotland and if you have any query over the content.

    *Guide Price: An indication of a seller's minimum expectation at auction and given as a “Guide Price” or a range of “Guide Prices”. This is not necessarily the figure a property will sell for and is subject to change prior to the auction.

    Reserve Price: Each auction property will be subject to a “Reserve Price” below which the property cannot be sold at auction. Normally the “Reserve Price” will be set within the range of “Guide Prices” or no more than 10% above a single “Guide Price.”

    Auction Fees: The purchase of this property may include associated fees not listed here, as it is to be sold via auction. To find out more about the fees associated with this property please call Fine & Country, Covering Lakes and North Lancs on 01524 380560.