
Placefirst, West End
Balmoral Road, Morecambe, LA4 4JS

See how residents rate this development
Write a review4.0
15 total reviews
This all-time rating combines reviewer scores for Experience, Value, Location, Facilities, Management and Design as well as the age and verification status of each review.
Some reviewers were offered an incentive for an honest review, regardless of rating
Experience
3.9
Value
3.7
Location
3.8
Facilities
3.8
Management
3.8
Design
4.2
Showing reviews 1–5 of 15
- West End, LA4
C Lu d (Tenant)
Verified resident
This reviewer has been verified as a resident of this development
Jul 2026
Reviewer was offered an incentive for an honest review, regardless of rating
This development review is rated 3.0 out of 5.0. Wish I’d known
The overall development is lovely. The shared areas always clean and tidy just sad they are brought down by wheelie bins dotted around overflowing with garbage on the floors which gets smelly in hot weather. Gates are very rarely shut so don’t act to increase security.
Please tell us about the good and bad aspects of living in your local area:
Repeated attendances from emergency services. Police and fire crews due to disputes with other tennents in their flats neighbouring ours. Late night early morning it feels like weekly one of them will attend for a domestic incident or arson. To the point had I known just how often this would happen I certainly would not have moved there. I’m not comfortable leaving my daughter at 17 at home alone at night when I work nights now.
How has the building management responded to any problems or issues you have raised:
I initially had a leak they responded within 24hrs.
Please share one thing (or more) which you wish you had known before you moved in:
The constant domestic incidents with neighbours a few doors down and next door is draining when I work 13hr shifts I need my sleep and when police are attending it’s not quiet.
Value
Location
Facilities
Management
Design
Manager's response3Thank you for sharing this - we're sorry to hear how unsettling these incidents have been for you. We'd encourage reporting these incidents to the police directly if you haven't already, and we'll flag this internally too so we're aware and can support where we can. We're glad the leak was sorted quickly, and pleased the development itself still comes across well.
Posted by:
Team PF, Marketing
Jul 2026
Reviewer was offered an incentive for an honest review, regardless of rating
- West End, LA4
SamH (Tenant)
Verified resident
This reviewer has been verified as a resident of this development
Jul 2026
Reviewer was offered an incentive for an honest review, regardless of rating
This development review is rated 5.0 out of 5.0. Well maintained and supported housing
The maintenance team are well mannered and repairs are carried out to high standard. The area manager is always available to help and very accommodating if you have any difficulties. Help always seems a phone call away. Generally very happy with the service I have received over the last year
Please tell us about the good and bad aspects of living in your local area:
The house is a good layout. Easy access to public transport and local schools. Kids in our development all get on well together
How has the building management responded to any problems or issues you have raised:
Quick response on all repairs that I have had over the last year
Please share one thing (or more) which you wish you had known before you moved in:
Make sure all the paperwork is gone through when collecting the keys to the property
Value
Location
Facilities
Management
Design
Manager's response5Thanks so much for the lovely review, Sam H! A full year in and still hearing that the maintenance team and area manager have been so helpful is exactly what we love to hear. Glad the house layout, transport links, and schools are all working out well too. Thanks again for a great year, and for making this your home!
Posted by:
Team PF, Marketing
Jul 2026
Reviewer was offered an incentive for an honest review, regardless of rating
- West End, LA4
Dan (Tenant)
Verified resident
This reviewer has been verified as a resident of this development
Jul 2026
Reviewer was offered an incentive for an honest review, regardless of rating
This development review is rated 5.0 out of 5.0. Spacious house to grow as a family.
We are so happy in our development, the spacious layout provides us with room to grow as a family. The maintenance team have been really quick to resolve two minor issues we have found since moving in. The property manager has changed since we moved in but the new colleague has advised of his availability locally and via email/phone if needed which is a real positive.
Please tell us about the good and bad aspects of living in your local area:
Great central location with easy access to local amenities, with the beach and a park just short walks away. Another plus is the easy access to the M6 via the Bay Gateway.
How has the building management responded to any problems or issues you have raised:
Quick response rate and work has always been followed up to check on the resolution.
Please share one thing (or more) which you wish you had known before you moved in:
Really minor, we had to ask what the bin collection cycle was and how frequently this was done as this information wasn’t provided in our welcome pack.
Value
Location
Facilities
Management
Design
Manager's response5Thanks so much for the great review, Dan! Really pleased the spacious layout is giving you the room to grow as a family, and that the maintenance team have been quick to sort the couple of minor issues you've had. Great to hear the new property manager has made himself easily reachable and thanks for the note on the bin collection info, we'll make sure that's clearer in future welcome packs.
Posted by:
Team PF, Marketing
Jul 2026
Reviewer was offered an incentive for an honest review, regardless of rating
- West End, LA4
Diane (Tenant)
Verified resident
This reviewer has been verified as a resident of this development
Jul 2026
Reviewer was offered an incentive for an honest review, regardless of rating
This development review is rated 5.0 out of 5.0. Lovely place to live
The design of my place is very good . I am lucky enough to live on the ground floor and have a lovely good sized garden which ideal . If I have had any issues it has always been dealt with appropriately. All the outside area is maintained with keeping it clean and tidy.
Please tell us about the good and bad aspects of living in your local area:
It is quiet where I live . Excellent for local shops and bus routes. I feel safe living where I am . Neighbours round the area are really nice . Respecting each others . Never come across with anti social behaviours.
How has the building management responded to any problems or issues you have raised:
In my personal opinion any issues I have had have been dealt with . Always friendly and polite
Please share one thing (or more) which you wish you had known before you moved in:
Probably making sure you take pride in the you live and keeps gardens etc clean and tidy
Value
Location
Facilities
Management
Design
Manager's response5Thank you for taking the time to leave such a lovely review, Diane. We're delighted to hear that you're enjoying your home, feel safe in the area, and have had positive experiences with both your neighbours and our team. It's great to know that any issues you've raised have been dealt with promptly and professionally. We really appreciate your recommendation and your kind words about Placefirst. 😊
Posted by:
Team PF, Marketing
Jul 2026
Reviewer was offered an incentive for an honest review, regardless of rating
- West End, LA4
Angie (Tenant)
Verified resident
This reviewer has been verified as a resident of this development
Nov 2023
3This development review is rated 3.0 out of 5.0. Maintenance problems
The maintenance team that comes out are not employees of placefirst and you can tell as they go above and beyond when at your home. But you have to wait a long time for placefirst to sort out any issues. No local maintenance team so you can only have an issue really 9-5 mon to Fri to log or you are screwed. Should have a local team for all maintenance in all areas
Please tell us about the good and bad aspects of living in your local area:
Good location to shops and our beautiful prom. Petrol station close by. Can be noisy and a bit rough
How has the building management responded to any problems or issues you have raised:
H&S issues and not taken seriously. They do not clean the carpark from dog fouling. We also have no lights working one end of the carpark which is so dangerous. With bad weather on its way there is no apparent concern to avoid slips, trips and falls and injury. No urgency on repairs. Always seems to be an issue when spending money in Morecambe when comes to repairs even though they increase your rent to the maximum they can. Don’t follow their own processes in place. Glossy website but don’t seem to follow through on what they advertise
Please share one thing (or more) which you wish you had known before you moved in:
That the website is not what they actually offer and stick to
Value
Location
Facilities
Management
Design
How we verify reviews
Reviews marked with a green tick show tenants who's residency we have been able to verify. Those that could not be confirmed are marked 'unverified'
These reviews reflect the personal opinions of individual reviewers and residents, not those of Rightmove or HomeViews
Disclaimer: The content on this Microsite has been uploaded by Placefirst, West End. Rightmove Group Limited makes no warranty as to the accuracy or completeness of the content, any queries should be sent directly to Placefirst, West End. Where properties are displayed on a page, this comprises a property advertisement. Rightmove Group Limited who operate the website Rightmove.co.uk makes no warranty as to the accuracy or completeness of the advertisement or any linked or associated information, and Rightmove has no control over the content. These property advertisements do not constitute property particulars. The information is provided and maintained by Placefirst, West End. Please contact the agent directly to obtain any information which may be available under the terms of The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations 2007 or the Home Report if in relation to a residential property in Scotland and if you have any query over the content.





