New ways to promote your properties on Rightmove

New ‘Coming Soon’ price qualifier available.

Start marketing your developments months ahead of launch and test your price points with a ‘Coming Soon’ price qualifier. This is a great way of building up interest and momentum before launch.







Top tip: Use a ‘Coming Soon’ price point as a way of building up a database of potential buyers and integrate that into your digital marketing which now includes SMS.

New design for property alerts! When you add a new property to Rightmove or secure a price reduction, home-movers registered for property alerts now receive a new improved email alert which showcases your properties better than ever before.

Your property images are now even bigger and are better optimised for mobile too, so no more pinching and pushing to get the perfect picture. Below is a comparison of the old and new alerts, we’re sure you will agree they are certainly more visually appealing.

Crucially, these new alerts work harder for you too. Our analysis shows that the new design has increased open rates, generates 4% more email leads and means that home-movers that click-through to Rightmove spend 10% longer engaging with your properties.

So, good news all round.
But don’t just take our word for it. To round things up we want to share this user feedback we recently received…



“I was chuffed to see a new style of email land in my inbox this lunchtime, with a photo giving me a great idea of what lies beyond the hyperlink. So thanks very much indeed for the improvement. I’m a Rightmove loyalist. When the information you have on your website is ultimately the same as that which your competitors have, it’s all about the manner in which it is made available and I think your site is absolutely the best. If these emails are a permanent development, then it only serves to strengthen my loyalty.”



Email property alerts are just one of a number of improvements we make to the site on a weekly basis. We continually invest in making our site the best possible environment for the UK’s new homes property developers when advertising their property, putting them in front millions of home hunters every day hoping to ‘find their happy’.