Rightmove Pro Awards 2015
As it’s the end of a wonderful year, we would like to recognise and commend some of the fantastic estate agents who use Rightmove for their hard work in 2015! We’ve asked some of our team members around Rightmove to pick which agents are executing their strategy exceptionally well in a particular area of their business and here’s what they said.
Best blog – Portico, London
We are loving Portico’s blog! There’s brand consistency, live tweets fed into the frame, video content and a simple, enticing layout. They have really taken the time to understand what their visitors want to see and we think it’s paid off! The content is helpful and useful and the layout means the user journey is bound to be extended.
Best app – Knight Frank
This app immediately stands out because of its unique option to search for properties by lifestyle; equestrian, ski, and golf lifestyles to name but a few! It is also very clear and easy to use, whilst the location optimised features allow you to quickly search for properties near you with ease. Added to this, Knight Frank have included helpful information about their company and alphabetised contact details for all of their different offices.
Best Social Media – Haart
Haart’s channels are warm and consistent. On Twitter, the content is sharable, the tone of voice is personable and they have created clever features to stand apart from other channels and engage with their followers. On Facebook, they have healthy and regular engagement on their content, with competitions, polls, engagement pieces, DIY and homes from their site. Haart have delved into Instagram and Pinterest with, not only pictures from their site but, dream homes and fun DIY ideas, meaning the pages are smart and engaging.
Best festive Local Homepage – John Hilditch, Altrincham, and Sandersons, Canterbury
In the spirit of the season, we’ve picked our favourite Christmas Local Homepages! There were tinsel and baubles in every direction and our top two, John Hilditch and Sandersons, were eye-catching, nicely executed and still relevant to the brand, perfect for catching browsers’ eyes! Check them out below.
Best charity campaign – Premier Lettings, Bath
In July 2015, Bath based company Premier Lettings supported a fantastic charity event, ‘Grow-A-Pound’, at local St Stephens Primary School. With funding from the Rightmove Fund, each child at the School was given £1 and challenged to turn it into something more, to put towards building an outdoor classroom for the school. In the end, the original £420 was turned into an amazing £5,247! The children set up fantastic mini-businesses, including cake selling, car washing, and even setting up their own football academy for the younger years to enjoy!
Please remember that agents have access to the Rightmove Fund, administered by Agents Giving, which helps with the set-up costs for your charity event. If you’re thinking about setting up a charity event in 2016, no matter how small, why not apply now by clicking here.
We’ve really enjoyed looking through the content of estate agents over the past year and look forward to what 2016 will bring! Have a fantastic Christmas all!