5 things you need to know about advertising property on mobile

40% of all properties viewed on Rightmove are looked at using a smartphone or tablet

And it’s still growing! Rightmove on a mobile device allows home hunters to contact their agent on the go, instantly; once you find a property you like, you are only one tap away from calling the agent and it’s easy to send an enquiry too.

Some people only use a mobile or tablet when home hunting

The instant access of mobile devices is so convenient that three quarters of those who send an enquiry using a mobile don’t send an enquiry using a PC.

Estate agents have less space to work with

A lot of tech savvy agents are optimising their listings by only mentioning the essential information in their listings, using simple, clear descriptions and nice big images. At Rightmove, we’ve gone big on mobile – property images on our iPhone app and mobile site are now bigger than ever!

The UK loves browsing in the evening

Whilst the nation searches for property pretty steadily all day on desktop computers, it’s in the evening that Rightmove on mobile really comes into its own, with the majority of home hunters using our apps later in the day.

It’s fast becoming the main way to search for property

In 2012 around 1 in every 10 enquires for properties on Rightmove were sent via a mobile device, today that number is more than 1 in 4!


There’s not much that our mobiles can’t do for us today, especially when it comes to looking for a new home. That’s why more and more people are searching for their next property on the move or using tablets at home.


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