New Year home-hunters are setting new traffic records for Rightmove

Website traffic on Rightmove is hitting new all-time highs as new year home-hunters turn their attention to the property market in record numbers. The UK’s leading property website, with a market share of 84% of the top four property portals*, served over 34 million pages of traffic on Monday 16th January**.

This was the second time in the space of a fortnight that the record has been broken, after a high of 33.4million pages was set on Tuesday 3rd January.


Rightmove director Miles Shipside comments:

“It seems like a popular New Year’s resolution must be to move home in 2012. The obvious next step for the British public is to jump onto Rightmove to see if they can turn their resolutions into reality – or realty as the Americans would say! The record traffic on Rightmove is also an indicator of underlying demand, if and when the mortgage famine should ease.”


The record day included around 15%*** of traffic from Rightmove’s highly successful mobile platforms This early-year activity on Rightmove mirrors 2011 when a new record of 28 million pages was set on January 10th, representing an uplift of over 6 million pages in the past 12 months.


Rightmove director Miles Shipside comments:

“To see record levels of home-hunting activity is highly encouraging for the property market. However, local market conditions vary considerably given today’s uncertain and fragmented UK housing market. Our advice to buyers, sellers, renters and landlords for property-market success over the year ahead is to understand your local micro-market and seek expert advice from your local estate agent or lettings agent in order to price or budget accordingly.”


Rightmove recently started a new run of TV advertising with their ‘Britain Moves at Rightmove’ campaign, which captures the many ways in which Rightmove is used by the British home-moving public.


*Based on market share of pages view amongst top 4 property websites, Experian Hitwise, December 2011

**Rightmove internal data, January 16th 2012. Rightmove data is independently audited and verified by ABCE www.abce.org.uk

***Google Analytics January 16th, 2012

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