5 simple ways to make a big impact on mobile

Have you ever gone on holiday and stayed somewhere without wi-fi? *Cue the sense of panic*.  Without that connection via your smartphone you get a real sense of just how dependent on mobile devices we’ve all become.

In fact, just over half of visits on Rightmove now come via a mobile device.  Traffic continues to go up on desktop but growth on mobile is even faster.  With mobile now as important as desktop, you can capitalise on the mobile trend by taking these simple steps to make sure your properties stand out on mobile.

1. Upload photos to Rightmove at 1024 x 683 pixels

You have an average of 4 seconds to capture a home-mover’s attention. That means it is essential that you make your lead photo look its best.  Sizing your photos to 1024 x 683 pixel size makes your photos look the best on both desktop and mobile devices.

2. Include essential information like photos and floorplans

When you include photos and floorplans on your listings, the relevant icons appear on the summary results page which help to encourage interaction with your property listings.

3. Upload floorplans at 2025 x 2025 pixels

The optimal size for floorplans for use on both desktop and mobile devices is 2025 x 2025 pixels.

4. Upload each floor of a property separately, not as one floorplan

To make floorplans easily viewable on mobile devices, upload each floor of a multiple floor home separately rather than as a single floorplan to cut out the need for a home-mover to zoom in to see detail.

5. Compose your responses to email leads with mobile in mind
Quick win:<
91% of people say that the most popular activity on mobile devices is checking email 2, so make sure that when you respond to your email leads that you keep in mind that there is a good chance your response will be read on mobile. Use a size 14 font and keep your subject line approximately 40 characters long to make sure it is visible on most mobile devices.

/strong>

The busiest time of day on Rightmove is in the evening when your office will be closed.  Mobile is the device of choice at this time with many people watching TV and searching on the mobile devices at the same time.

How to make it work for you – make sure that not only do your properties look good on mobile, but that your logo and brand are optimised for mobile.  It also means you need to be prepared to deal with the email enquiries from the night before when you arrive in the office in the morning.

Want more tips on getting more from mobile on Rightmove?  Please speak to your Account Manager for more tips and ideas.

1 Internal Rightmove analysis 2 Salesforce 2014 Mobile Behaviour Report