“The visibility we get on Rightmove helps us appear much bigger than we are”

Rightmove Optimiser customer stories: Charters

Charters have 4 branches in Winchester, Alresford, Alton and Farnham, and are market leader in each. We spoke to Tim Griffin, Marketing Director, to understand how Rightmove Optimiser helps them consistently be number one.

With the Rightmove Optimiser package, Charters pay no core membership fee. Instead, all of their spend on Rightmove is on advertising products – giving them maximum exposure for their brand across all of a customer’s buying journey.

Since upgrading to the Rightmove Optimiser package in November 2015, Charters have:

• Put their brand in front of 24.5k more people per week
• Reached an audience of over 6 million people over 9 months
• Increased leads in one branch by 21%

Charters are already known for being the go-to agent in the area, with a popular website and constant pipeline of customers, so their strategy is all about maintaining that position and growing share further.

Massive exposure on Rightmove helps Charters appear bigger

‘Even though we’re market leader in each branch, we’re actually just four relatively small independent branches. Our strategy is therefore all about looking much bigger than we are. We invest heavily in marketing and that’s not only helped us become established in our local areas – but recognised nationally, too.

Being seen more prominently on Rightmove than our competitors is part of this strategy. The visibility we get on Rightmove helps us look bigger and helps us continue to establish ourselves as the go-to agent in all our areas’.

The Charters brand is seen 156k times across Rightmove every week, across their four areas. 6.25 million visitors have seen the Charters brand since they took the Optimiser package.

Helping become known in new areas

‘We’ve been trying to grow our market share in New Homes and have had success in using Rightmove’s Local Homepage and Premium Listing products to establish us as a key player. In fact, we’ve just been instructed on a development of 2000 homes by CALA in Winchester. As part of our package to new homes developers, we sell the advertising products on Rightmove as a way we can really help developers get their brand out there and be seen as a serious player.’

Trusted account management

‘Our Account Manager is excellent. I let him steer us on what products to buy. He really knows us as a customer, and he takes time to understand us and what our business is up to. I trust him implicitly and follow his lead.’

To see how your business could benefit from maximum exposure with Rightmove Optimiser, speak to your Account Manager.